# KnowBe4: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 81 judge labels across 3 categories by 14 of 14 models. Page: https://www.gane.ai/index/it/vendors/knowbe4

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Security awareness training](https://www.gane.ai/index/it/security/security-awareness-training/index.md) | 56% | 1 | 20% | 69 |
| [Secure code training](https://www.gane.ai/index/it/developer/secure-code-training/index.md) | 0% | 29 | 38% | 8 |
| [Email security](https://www.gane.ai/index/it/security/email-security/index.md) | 0% | 21 | 0% | 4 |

## What the models said for it

- "The market leader with the largest content library and feature set. Extremely robust, though can feel slightly complex to configure for smaller teams." (Gemini 3.5 Flash, Awareness training)
- "Choose KnowBe4 for the safest general-purpose choice, especially when a large catalog, phishing simulations, and compliance reporting matter." (Perplexity Sonar, Awareness training)
- "KnowBe4's Foundation tier drops to $1.63 per user per month at 500+ seats on a 3-year term — both near the bottom of the published range." (Claude Haiku 4.5, Awareness training)
- "KnowBe4 is positioned for mid-market and enterprise organizations... It offers the largest security awareness platform by content volume" (Claude Haiku 4.5, Awareness training)

## And against it

- "KnowBe4 is often criticized as a poor fit compared to hands-on secure coding labs" (Kimi K2, Secure code training)
- "KnowBe4: Often criticized for its large fee structure and repetitive content after extended use. Some users find the interface clunky compared to newer competitors." (Qwen 3.7 Flash, Awareness training)
- "Cons and Cautions: Content can feel outdated, repetitive, or poorly produced... G2 reviews note persistent phishing simulation issues and diminishing returns over time." (Grok 4.20, Awareness training)
- "KnowBe4 is the market leader with the largest content library, but it receives significant criticism regarding business practices and content quality control." (Gemini 3.5 Flash, Awareness training)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 3 | 1 | 0 | 1 | 5 |
| GPT-5.4 mini | 3 | 1 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 4 | 0 | 1 | 3 | 8 |
| Perplexity Sonar | 4 | 0 | 0 | 1 | 5 |
| Grok 4.20 | 3 | 1 | 1 | 3 | 8 |
| Mistral Small | 4 | 1 | 1 | 1 | 7 |
| DeepSeek V4 Flash | 3 | 0 | 0 | 2 | 5 |
| Llama 4 Maverick | 1 | 3 | 3 | 0 | 7 |
| Qwen 3.7 Flash | 2 | 2 | 0 | 1 | 5 |
| Kimi K2 | 3 | 2 | 0 | 3 | 8 |
| GLM 4.7 FlashX | 3 | 1 | 0 | 1 | 5 |
| MiniMax M2.5 | 3 | 0 | 1 | 0 | 4 |
| GPT-6 Luna | 3 | 0 | 0 | 0 | 3 |
| Muse Glimmer 30B | 4 | 0 | 2 | 1 | 7 |

## Sources returned with these answers

The sites and pages cited by the answers that named KnowBe4, from 235 of the 253 answers that named it (only the models that return a source list).

### Domains cited

- knowbe4.com: 106 (its own site)
- threatcop.com: 97
- g2.com: 94
- reddit.com: 79
- hoxhunt.com: 74
- hooksecurity.co: 59
- expertinsights.com: 55
- ransomleak.com: 49
- capterra.com: 39
- cyberaware.com: 39

### Pages cited

- https://threatcop.com/blog/best-security-awareness-training-small-business: 51
- https://reddit.com/r/msp/comments/1sr2914/whats_the_best_security_awareness_training_youve: 36
- https://expertinsights.com/security-awareness-training/the-top-security-awareness-training-platforms-for-businesses: 32
- https://hooksecurity.co/blog/best-security-awareness-training-small-business: 32
- https://softwareadvice.com/security-awareness-training: 29
- https://hoxhunt.com/blog/best-phishing-simulation-tools: 28
- https://knowbe4.com/products/security-awareness-training/pricing: 27
- https://learn.g2.com/best-security-awareness-training-software: 27

## In its own words

What KnowBe4's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Secure Your Digital Workforce: Human + AI (https://knowbe4.com/)
- For: IT; InfoSec; Data Privacy & Compliance; Human Resources (https://knowbe4.com/)
- Price stated: UVP in USD/Monat/Lizenz für eine Laufzeit von einem Jahr: 101–500 $ 1.20 USD; 501–1000 $ 1.10 USD; Ab 1001 Angebot einholen. SecurityCoach steht Platinum- oder Diamond-Abonnenten als optionales Add-on zur Verfügung. Unser SaaS-Abonnement wird pro Monat und Lizenz berechnet. Sie erhalten jährlich eine Rechnung. (https://www.knowbe4.com/de/pricing-securitycoach)
- Starting price: 1.10 (https://www.knowbe4.com/de/pricing-securitycoach)
- Certifications: FedRAMP, Cyber Essentials, CSA STAR, SOC 2 Type II, SOC 3, ISO 27001, ISO 27701
- Customers named: Crawford, Anglo-Eastern Ship Management, Publix Employees Federal Credit Union, Well Pharmacy, City at Daytona Beach, Hood College, Cebu Pacific Airlines, Operation BBQ Relief

## What it publishes

Every page knowbe4.com exposes, read 2026-09-29: 7327 addresses. By kind, pages and the last 90 days:

- blog: 4888 pages, 9 in the last 90 days, latest 2026-09-28
- case study: 40 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 21 pages, 0 in the last 90 days, latest undated
- conference or event: 13 pages, 0 in the last 90 days, latest 2026-06-24
- report or ebook: 122 pages, 1 in the last 90 days, latest 2026-09-02
- comparison: 10 pages, 0 in the last 90 days, latest 2026-05-07
- template or tool: 2 pages, 1 in the last 90 days, latest 2026-09-22
- glossary or explainer: 19 pages, 0 in the last 90 days, latest 2026-05-18
- podcast or video: 10 pages, 0 in the last 90 days, latest undated
- news or press: 487 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-28 blog: Fbi alert phishing attacks are impersonating law enforcement https://blog.knowbe4.com/fbi-alert-phishing-attacks-are-impersonating-law-enforcement
- Recent: 2026-09-25 blog: What microsofts latest email benchmark proves about defense in depth https://blog.knowbe4.com/what-microsofts-latest-email-benchmark-proves-about-defense-in-depth
- Recent: 2026-09-25 blog: Warning new phishing kit targets sales teams https://blog.knowbe4.com/warning-new-phishing-kit-targets-sales-teams
- Recent: 2026-09-24 blog: Ai generated phishing pages are impersonating antivirus services https://blog.knowbe4.com/ai-generated-phishing-pages-are-impersonating-antivirus-services
- Recent: 2026-09-24 blog: Sophisticated phishing operation continues to thrive following fbi takedown https://blog.knowbe4.com/sophisticated-phishing-operation-continues-to-thrive-following-fbi-takedown
- Recent: 2026-09-23 blog: Are your ai assistants the next attack surface https://blog.knowbe4.com/are-your-ai-assistants-the-next-attack-surface

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.