# HubSpot CRM: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 3 judge labels across 2 categories by 3 of 14 models. Page: https://www.gane.ai/index/it/vendors/hubspot-crm

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Cyber risk quantification](https://www.gane.ai/index/it/security/cyber-risk-quantification/index.md) | 2% | 26 | 0% | 1 |
| [IT financial management](https://www.gane.ai/index/it/operations/it-financial-management/index.md) | 0% | 49 | 0% | 2 |

## What the models said for it

- "I recommend HubSpot CRM as the top choice in most cases." (Grok 4.20, Cyber risk quant)
- "Choose HubSpot instead if the main problem is fragmented marketing, sales, and customer-service data" (Perplexity Sonar, IT financial mgmt)
- "If you're primarily product/SaaS, prioritize NetSuite or HubSpot + Stripe/Chargebee." (Qwen 3.7 Flash, IT financial mgmt)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 1 | 0 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named HubSpot CRM, from 19 of the 24 answers that named it (only the models that return a source list).

### Domains cited

- capterra.com: 11
- g2.com: 11
- softwareadvice.com: 8
- forbes.com: 4
- softwareconnect.com: 4
- blog.salesflare.com: 3
- erpresearch.com: 3
- financesonline.com: 3
- gushwork.ai: 3
- swellsystem.com: 3

### Pages cited

- https://capterra.com/business-management-software: 8
- https://g2.com/best-software-companies/2024/small-business: 5
- https://forbes.com/advisor/business/software/best-business-software: 4
- https://softwareadvice.com/business-management: 4
- https://softwareadvice.com/master-data-management/small-business: 4
- https://g2.com/categories/master-data-management-mdm/small-business: 3
- https://softwareconnect.com/roundups/best-business-management-software: 3
- https://swellsystem.com/best-business-management-software: 3

## In its own words

What HubSpot CRM's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI-powered, flexible CRM software (https://academy.hubspot.com/hubspot-crm-customization)
- For: startups and small businesses (https://academy.hubspot.com/setting-up-hubspots-free-crm-features-for-growth)
- Price stated: Free (https://academy.hubspot.com/hubspot-crm-customization)
- Starting price: 0 (https://br.hubspot.com/pricing/crm)
- Free plan or trial: Free HubSpot CRM (https://academy.hubspot.com/hubspot-crm-customization)

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.