# Hightouch: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 7 judge labels across 2 categories by 4 of 14 models. Page: https://www.gane.ai/index/it/vendors/hightouch

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [ETL and ELT](https://www.gane.ai/index/it/it-data/etl-and-elt/index.md) | 0% | 24 | 0% | 6 |
| [Telemetry pipelines](https://www.gane.ai/index/it/operations/telemetry-pipelines/index.md) | 0% | 42 | 0% | 1 |

## What the models said for it

- "Reverse ETL tools like Hightouch or Census" (MiniMax M2.5, ETL)
- "Tools: Hightouch or Census." (Gemini 3.5 Flash, Telemetry pipelines)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 2 | 0 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Hightouch, from 9 of the 18 answers that named it (only the models that return a source list).

### Domains cited

- hevodata.com: 4
- integrate.io: 4
- skyvia.com: 4
- airbyte.com: 3
- estuary.dev: 2
- fivetran.com: 2
- fortegrp.com: 2
- g2.com: 2
- gane.ai/index: 2
- semarchy.com: 2

### Pages cited

- https://airbyte.com/data-engineering-resources/best-tools-replace-legacy-etl-systems-enterprises: 2
- https://fortegrp.com/insights/top-19-data-management-tools-platforms-in-the-usa: 2
- https://semarchy.com/blog/top-master-data-management-solutions-compared: 2
- https://techrepublic.com/article/etl-tools: 2
- https://actian.com/etl-tools: 1
- https://airbyte.com/compare: 1
- https://airbyte.com/fivetran: 1
- https://airbyte.com/top-etl-tools-for-sources/etl-tools: 1

## In its own words

What Hightouch's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Hightouch is the Agentic Marketing Platform powered by the industry-leading Composable CDP: AI marketing that actually knows your brand, customers, and business. (https://hightouch.com/)
- For: Marketers (https://hightouch.com/)
- Price stated: Only pay for what you use (https://hightouch.com/pricing)
- Free plan or trial: Basic Reverse ETL (https://hightouch.com/pricing)
- Integrations claimed: 300 (https://hightouch.com/)
- Certifications: SOC 2 Type II, ISO 27001, SOC 3, HIPAA, GDPR, EU-US DPF
- Hosting: EU region, multiple regions, the United States and other jurisdictions
- Customers named: Otrium, Fundrise, Warner Music Group, PetSmart, Chime, WeightWatchers, Grammarly, WHOOP

## What it publishes

Every page hightouch.com exposes, read 2026-09-29: 9681 addresses. By kind, pages and the last 90 days:

- blog: 539 pages, 12 in the last 90 days, latest 2026-09-24
- case study: 48 pages, 0 in the last 90 days, latest 2026-06-23
- webinar or virtual event: 10 pages, 0 in the last 90 days, latest 2024-10-10
- conference or event: 127 pages, 0 in the last 90 days, latest 2026-06-17
- report or ebook: 125 pages, 0 in the last 90 days, latest 2025-03-03
- comparison: 74 pages, 0 in the last 90 days, latest 2026-05-22
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 40 pages, 2 in the last 90 days, latest 2026-09-24
- podcast or video: 2 pages, 0 in the last 90 days, latest 2022-10-28
- Recent: 2026-09-24 blog: Layering https://hightouch.com/blog/layering
- Recent: 2026-09-24 glossary or explainer: What is creative fatigue https://hightouch.com/blog/what-is-creative-fatigue
- Recent: 2026-09-21 blog: Forward deployed creatives times square ad https://hightouch.com/blog/forward-deployed-creatives-times-square-ad
- Recent: 2026-09-18 blog: Agentic content review https://hightouch.com/blog/agentic-content-review
- Recent: 2026-09-09 blog: Hightouch ai blueprint https://hightouch.com/blog/hightouch-ai-blueprint
- Recent: 2026-09-09 blog: The rampid illusion https://hightouch.com/blog/the-rampid-illusion

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.