# Funnel: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 1 category by 2 of 14 models. Page: https://www.gane.ai/index/it/vendors/funnel

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [ETL and ELT](https://www.gane.ai/index/it/it-data/etl-and-elt/index.md) | 0% | 31 | 0% | 2 |

## What the models said for it

- "Funnel for marketing data (if applicable)" (Kimi K2, ETL)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Funnel, from 2 of the 2 answers that named it (only the models that return a source list).

### Domains cited

- datachannel.co: 2
- atlan.com: 1
- blog.hubspot.com: 1
- cobit-solutions.com: 1
- datafold.com: 1
- datanimbus.com: 1
- dremio.com: 1
- em360tech.com: 1
- firebolt.io: 1
- funnel.io: 1 (its own site)

### Pages cited

- https://atlan.com/etl-tools: 1
- https://blog.hubspot.com/marketing/etl-tools: 1
- https://cobit-solutions.com/en/services/etl-migration-consulting: 1
- https://datachannel.co/blogs/top-15-etl-tools: 1
- https://datachannel.co/blogs/top-5-etl-tools-to-watch-out-for-in-2024: 1
- https://datafold.com/blog/datafold-migration-agent-now-supports-all-major-etl-tools: 1
- https://datanimbus.com/blog/beyond-basics-what-modern-etl-tools-are-still-lacking: 1
- https://dremio.com/resources/guides/intro-etl-tools: 1

## In its own words

What Funnel's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The leading marketing intelligence platform; the marketing data foundation powering reports, measurement, and AI tools (https://funnel.io/)
- For: marketing and data teams; marketers; data teams; agencies (https://funnel.io/)
- Price stated: Starts from$300/ month, billed annually; Starts from$600/ month, billed annually; Custom; $2,250/month, billed annually; Custom pricing (https://funnel.io/pricing)
- Starting price: 300 (https://funnel.io/pricing)
- Integrations claimed: 600 (https://funnel.io/)
- Certifications: ISO 27001
- Hosting: EU Data Center
- Customers named: Power Digital

## What it publishes

Every page funnel.io exposes, read 2026-09-29: 2729 addresses. By kind, pages and the last 90 days:

- blog: 497 pages, 6 in the last 90 days, latest 2026-08-12
- case study: 43 pages, 0 in the last 90 days, latest 2023-03-03
- webinar or virtual event: 17 pages, 0 in the last 90 days, latest undated
- conference or event: 2 pages, 0 in the last 90 days, latest 2023-12-20
- report or ebook: 37 pages, 0 in the last 90 days, latest undated
- comparison: 45 pages, 7 in the last 90 days, latest 2026-09-16
- template or tool: 24 pages, 0 in the last 90 days, latest 2023-11-30
- glossary or explainer: 26 pages, 1 in the last 90 days, latest 2026-07-22
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 5 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-16 comparison: Datorama alternatives https://funnel.io/blog/datorama-alternatives
- Recent: 2026-08-18 comparison: Sellforte vs funnel https://funnel.io/blog/sellforte-vs-funnel
- Recent: 2026-08-12 blog: Marketing data pipeline https://funnel.io/blog/marketing-data-pipeline
- Recent: 2026-08-10 blog: Marketing data connectors https://funnel.io/blog/marketing-data-connectors
- Recent: 2026-08-04 comparison: Sellforte alternatives https://funnel.io/blog/sellforte-alternatives
- Recent: 2026-08-03 comparison: Windsor ai alternatives https://funnel.io/blog/windsor-ai-alternatives

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.