# Fivetran: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 67 judge labels across 2 categories by 14 of 14 models. Page: https://www.gane.ai/index/it/vendors/fivetran

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [ETL and ELT](https://www.gane.ai/index/it/it-data/etl-and-elt/index.md) | 31% | 2 | 18% | 66 |
| [Workflow orchestration](https://www.gane.ai/index/it/it-data/workflow-orchestration/index.md) | 0% | 50 | 0% | 1 |

## What the models said for it

- "Most mid-market teams land on a combination like Fivetran or Airbyte (ingestion) + dbt (transformation) + an orchestrator (Airflow/Dagster)" (DeepSeek V4 Flash, ETL)
- "Choose Fivetran + dbt if you want a modern, low-maintenance ELT stack for a cloud warehouse with minimal engineering overhead." (Gemini 3.5 Flash, ETL)
- "Go with Fivetran + dbt + Snowflake if you want to minimize engineering oversight and get up and running within days" (Gemini 3.5 Flash, ETL)
- "modern data stacks generally recommend Cloud-Native ELT tools (like Fivetran, Airbyte, or dbt)" (GLM 4.7 FlashX, ETL)

## And against it

- "Avoid per-row pricing models - tools like Fivetran can have costs multiply by 5x in a single quarter" (MiniMax M2.5, ETL)
- "Tools like Fivetran are industry standards for simplicity, but their consumption-based pricing models scale based on active rows synced" (Gemini 3.5 Flash, ETL)
- "Many mid-sized companies outgrow Fivetran when their Monthly Active Row (MAR) costs scale faster than their revenue." (Kimi K2, ETL)
- "Over-priced SaaS | Fivetran, dbt | Pricing changes and "rent-seeking" concerns; can become very expensive at scale" (DeepSeek V4 Flash, ETL)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 2 | 1 | 4 |
| GPT-5.4 mini | 3 | 0 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 3 | 0 | 1 | 2 | 6 |
| Perplexity Sonar | 2 | 1 | 0 | 1 | 4 |
| Grok 4.20 | 2 | 4 | 0 | 0 | 6 |
| Mistral Small | 1 | 2 | 2 | 0 | 5 |
| DeepSeek V4 Flash | 3 | 0 | 0 | 2 | 5 |
| Llama 4 Maverick | 1 | 1 | 1 | 1 | 4 |
| Qwen 3.7 Flash | 3 | 0 | 1 | 1 | 5 |
| Kimi K2 | 1 | 1 | 1 | 2 | 5 |
| GLM 4.7 FlashX | 2 | 2 | 1 | 0 | 5 |
| MiniMax M2.5 | 1 | 2 | 2 | 1 | 6 |
| GPT-6 Luna | 3 | 0 | 1 | 0 | 4 |
| Muse Glimmer 30B | 1 | 2 | 1 | 1 | 5 |

## Sources returned with these answers

The sites and pages cited by the answers that named Fivetran, from 168 of the 204 answers that named it (only the models that return a source list).

### Domains cited

- airbyte.com: 91
- integrate.io: 83
- hevodata.com: 70
- fivetran.com: 61 (its own site)
- weld.app: 52
- skyvia.com: 40
- g2.com: 30
- dataquest.io: 28
- estuary.dev: 27
- zapier.com: 25

### Pages cited

- https://weld.app/blog/etl-tools-compared: 46
- https://airbyte.com/top-etl-tools-for-sources/etl-tools: 37
- https://hevodata.com/learn/etl-tools-for-small-businesses: 31
- https://dataquest.io/blog/etl-tools-practical-guide-with-examples: 28
- https://zapier.com/blog/etl-tools: 25
- https://informationweek.com/data-management/the-top-etl-tools-for-2024: 24
- https://fivetran.com/learn/etl-tools: 23
- https://techrepublic.com/article/etl-tools: 22

## In its own words

What Fivetran's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Automated data movement platform (https://fivetran.com/)
- For: teams (https://fivetran.com/)
- Price stated: Pricing (https://fivetran.com/)
- Free plan or trial: Start for free; 14-day free trial; No credit card required (https://fivetran.com/)
- Integrations claimed: 900 (https://fivetran.com/); 700 (https://www.fivetran.com/pricing); 750 (https://www.fivetran.com/platform-overview) (pages disagree)
- Certifications: SOC 1, SOC 2, GDPR, HIPAA, ISO 27001, PCI DSS, HITRUST, CCPA
- Hosting: United States (US), Canada, European Union (EU), United Kingdom (UK), Australia, India, Singapore
- Customers named: Pfizer, National Australia Bank, Coke One North America, LVMH, Sharp Healthcare, Okta, Spoton, Paylocity

## What it publishes

Every page fivetran.com exposes, read 2026-09-29: 18600 addresses. By kind, pages and the last 90 days:

- blog: 1351 pages, 0 in the last 90 days, latest undated
- case study: 194 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 168 pages, 0 in the last 90 days, latest undated
- conference or event: 73 pages, 0 in the last 90 days, latest undated
- report or ebook: 277 pages, 0 in the last 90 days, latest undated
- comparison: 87 pages, 0 in the last 90 days, latest undated
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 344 pages, 0 in the last 90 days, latest undated
- podcast or video: 55 pages, 0 in the last 90 days, latest undated
- news or press: 137 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.