# dbt: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 50 judge labels across 6 categories by 13 of 14 models. Page: https://www.gane.ai/index/it/vendors/dbt

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [ETL and ELT](https://www.gane.ai/index/it/it-data/etl-and-elt/index.md) | 4% | 5 | 5% | 42 |
| [Data quality and observability](https://www.gane.ai/index/it/it-data/data-quality-and-observability/index.md) | 2% | 16 | 0% | 3 |
| [Data catalogs and governance](https://www.gane.ai/index/it/it-data/data-catalogs-and-governance/index.md) | 0% | 26 | 0% | 2 |
| [Data warehouses](https://www.gane.ai/index/it/it-data/data-warehouses/index.md) | 0% | 23 | 0% | 1 |
| [Master data management](https://www.gane.ai/index/it/it-data/master-data-management/index.md) | 0% | 35 | 0% | 1 |
| [Workflow orchestration](https://www.gane.ai/index/it/it-data/workflow-orchestration/index.md) | 0% | 72 | 0% | 1 |

## What the models said for it

- "recommend Cloud-Native ELT tools (like Fivetran, Airbyte, or dbt)" (GLM 4.7 FlashX, ETL)
- "Choose Fivetran + dbt if you want a modern, low-maintenance ELT stack" (Gemini 3.5 Flash, ETL)
- "Transform: Use dbt to build tested, documented SQL models" (GPT-6 Luna, ETL)
- "My default recommendation: start with dbt’s built-in data tests" (GPT-6 Luna, Data observability)

## And against it

- "dbt's recent model-based pricing controversies, which have drawn significant criticism" (DeepSeek V4 Flash, ETL)
- "Not a general-purpose extraction and loading tool." (GPT-6 Luna, ETL)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 3 | 0 | 4 |
| GPT-5.4 mini | 1 | 1 | 1 | 0 | 3 |
| Gemini 3.5 Flash | 1 | 6 | 1 | 0 | 8 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 2 | 3 | 0 | 5 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 2 | 0 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 0 | 3 |
| Kimi K2 | 0 | 5 | 1 | 0 | 6 |
| GLM 4.7 FlashX | 1 | 2 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 3 | 1 | 0 | 4 |
| GPT-6 Luna | 2 | 1 | 0 | 1 | 4 |
| Muse Glimmer 30B | 0 | 2 | 2 | 0 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named dbt, from 90 of the 125 answers that named it (only the models that return a source list).

### Domains cited

- airbyte.com: 41
- integrate.io: 41
- fivetran.com: 35
- hevodata.com: 32
- weld.app: 23
- skyvia.com: 22
- reddit.com: 20
- dataquest.io: 18
- estuary.dev: 16
- funnel.io: 12

### Pages cited

- https://weld.app/blog/etl-tools-compared: 20
- https://dataquest.io/blog/etl-tools-practical-guide-with-examples: 18
- https://airbyte.com/top-etl-tools-for-sources/etl-tools: 15
- https://hevodata.com/learn/etl-tools-for-small-businesses: 13
- https://airbyte.com/data-engineering-resources/best-tools-replace-legacy-etl-systems-enterprises: 11
- https://informationweek.com/data-management/the-top-etl-tools-for-2024: 10
- https://estuary.dev/blog/etl-tools-list: 9
- https://fivetran.com/learn/etl-tools: 9

## In its own words

What dbt's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The open standard for modern, AI-ready data transformation (https://getdbt.com/)
- For: data teams (https://getdbt.com/)
- Price stated: Free Developer plan. Starter at $100/seat/month. Custom Enterprise options. (https://www.getdbt.com/pricing)
- Starting price: 100 (https://www.getdbt.com/pricing)
- Free plan or trial: Create a free account (https://getdbt.com/)
- Integrations claimed: 6 (https://getdbt.com/)
- Certifications: SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, ISO 42001, GDPR, CCPA, ISO 27701
- Hosting: United States, Germany, Australia, Japan, United Kingdom, Ireland
- Customers named: Sweetgreen, Bilt Rewards, Nasdaq, HubSpot, JetBlue, SafetyCulture, McDonald's, Siemens

## What it publishes

Every page getdbt.com exposes, read 2026-09-29: 3652 addresses. By kind, pages and the last 90 days:

- blog: 165 pages, 0 in the last 90 days, latest undated
- case study: 61 pages, 0 in the last 90 days, latest 2025-04-17
- webinar or virtual event: 176 pages, 0 in the last 90 days, latest undated
- conference or event: 555 pages, 0 in the last 90 days, latest 2026-06-07
- report or ebook: 83 pages, 35 in the last 90 days, latest 2026-09-29
- comparison: 22 pages, 1 in the last 90 days, latest 2026-08-27
- template or tool: 3 pages, 1 in the last 90 days, latest 2026-09-04
- glossary or explainer: 10 pages, 0 in the last 90 days, latest undated
- podcast or video: 3 pages, 0 in the last 90 days, latest 2022-02-25
- news or press: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-29 report or ebook: Athena https://docs.getdbt.com/guides/athena
- Recent: 2026-09-29 report or ebook: Azure synapse analytics https://docs.getdbt.com/guides/azure-synapse-analytics
- Recent: 2026-09-29 report or ebook: Bigquery https://docs.getdbt.com/guides/bigquery
- Recent: 2026-09-29 report or ebook: Databricks https://docs.getdbt.com/guides/databricks
- Recent: 2026-09-29 report or ebook: Redshift https://docs.getdbt.com/guides/redshift
- Recent: 2026-09-29 report or ebook: Snowflake https://docs.getdbt.com/guides/snowflake

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.