# Amazon: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 1 judge label across 1 category by 1 of 14 models. Page: https://www.gane.ai/index/it/vendors/amazon

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Digital employee experience](https://www.gane.ai/index/it/operations/digital-employee-experience/index.md) | 0% | 57 | 0% | 1 |

## What the models said for it

- "Amazon Business: Best for office supplies and hardware." (Qwen 3.7 Flash, DEX)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Amazon, from 2 of the 3 answers that named it (only the models that return a source list).

### Domains cited

- adaptivesecurity.com: 1
- atlasprofitai.com: 1
- caniphish.com: 1
- capterra.com: 1
- cbinsights.com: 1
- cio.com: 1
- comparitech.com: 1
- dev.to: 1
- dex.com: 1
- expertinsights.com: 1

### Pages cited

- https://adaptivesecurity.com/blog/online-security-awareness-training-small-business: 1
- https://atlasprofitai.com/blog/best-security-awareness-training-small-business: 1
- https://caniphish.com/free-security-awareness-training: 1
- https://capterra.com/p/10001983/KnowBe4: 1
- https://cbinsights.com/esp/enterprise-tech/cybersecurity/security-awareness-training: 1
- https://cio.com/article/4240539/theres-no-best-dex-platform-but-there-is-one-for-you.html: 1
- https://comparitech.com/blog/information-security/best-cyber-security-awareness-courses: 1
- https://dev.to/whotarusharora/top-low-cost-cybersecurity-measures-37el: 1

## In its own words

What Amazon's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Spend less. Smile more. (https://amazon.com/)
- For: people who work for Amazon (https://trust.amazon.com)

## What it publishes

Every page amazon.com exposes, read 2026-09-29: 10006 addresses. By kind, pages and the last 90 days:

- blog: 132 pages, 0 in the last 90 days, latest 2024-10-22
- case study: 26 pages, 0 in the last 90 days, latest undated
- conference or event: 21 pages, 0 in the last 90 days, latest 2025-12-10
- report or ebook: 282 pages, 9 in the last 90 days, latest 2026-07-29
- comparison: 1 pages, 0 in the last 90 days, latest 2025-03-25
- template or tool: 20 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 12 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 391 pages, 0 in the last 90 days, latest 2025-09-17
- Recent: 2026-07-29 report or ebook: Media planning api suite https://advertising.amazon.com/library/guides/media-planning-api-suite
- Recent: 2026-07-29 report or ebook: Media planning api suite https://advertising.amazon.com/en-ca/library/guides/media-planning-api-suite
- Recent: 2026-07-29 report or ebook: Media planning api suite https://advertising.amazon.com/en-gb/library/guides/media-planning-api-suite
- Recent: 2026-07-22 report or ebook: Performance plus cpa best practices https://advertising.amazon.com/library/guides/performance-plus-cpa-best-practices
- Recent: 2026-07-22 report or ebook: Performance plus cpa best practices https://advertising.amazon.com/en-ca/library/guides/performance-plus-cpa-best-practices
- Recent: 2026-07-22 report or ebook: Performance plus cpa best practices https://advertising.amazon.com/en-gb/library/guides/performance-plus-cpa-best-practices

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.