# Security awareness training for enterprise buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "security awareness training platform" and as "phishing simulation and training tool", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/it/security/security-awareness-training/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/it/security/security-awareness-training/enterprise/index.md

**Standing:** KnowBe4 leads with 74% of first choices; verdict clear leader. 50 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [KnowBe4](https://www.gane.ai/index/it/vendors/knowbe4/index.md) | 74% | 12% | 73 |
| 2 | [Hoxhunt](https://www.gane.ai/index/it/vendors/hoxhunt/index.md) | 14% | 12% | 50 |
| 3 | [Proofpoint ZenGuide](https://www.gane.ai/index/it/vendors/proofpoint-zenguide/index.md) | 4% | 14% | 63 |
| 4 | [SoSafe](https://www.gane.ai/index/it/vendors/sosafe/index.md) | 2% | 3% | 29 |
| 7 | [Microsoft Defender for Office 365 Attack Simulation Training](https://www.gane.ai/index/it/vendors/microsoft-defender-for-office-365-attack-simulation-training/index.md) | 2% | 40% | 10 |
| 8 | [Cofense PhishMe](https://www.gane.ai/index/it/vendors/cofense-phishme/index.md) | 0% | 8% | 26 |
| 9 | [Adaptive Security](https://www.gane.ai/index/it/vendors/adaptive-security/index.md) | 0% | 8% | 13 |
| 10 | [Infosec IQ](https://www.gane.ai/index/it/vendors/infosec-iq/index.md) | 0% | 8% | 13 |
| 11 | [Mimecast Engage](https://www.gane.ai/index/it/vendors/mimecast-engage/index.md) | 0% | 18% | 17 |
| 13 | [Arctic Wolf Managed Security Awareness](https://www.gane.ai/index/it/vendors/arctic-wolf-managed-security-awareness/index.md) | 0% | 18% | 11 |
| 14 | [MetaCompliance](https://www.gane.ai/index/it/vendors/metacompliance/index.md) | 0% | 27% | 15 |

Rank is by share of first choices among all 52 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Hoxhunt, KnowBe4; alternatives Proofpoint ZenGuide, SoSafe
- GPT-5.4 mini: KnowBe4; alternatives Hoxhunt, Mimecast Engage, Proofpoint ZenGuide, SoSafe
- Gemini 3.5 Flash: Hoxhunt; alternatives CybSafe, KnowBe4, Living Security, Proofpoint ZenGuide
- Perplexity Sonar: KnowBe4; alternatives Arctic Wolf Managed Security Awareness, Hoxhunt, MetaCompliance, Proofpoint ZenGuide
- Grok 4.20: KnowBe4; alternatives Hoxhunt, Infosec IQ, Proofpoint ZenGuide
- Mistral Small: Hoxhunt, KnowBe4; alternatives Proofpoint ZenGuide
- DeepSeek V4 Flash: KnowBe4; alternatives Hoxhunt, Proofpoint ZenGuide
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Hoxhunt, KnowBe4; alternatives MetaCompliance
- Kimi K2: KnowBe4, Proofpoint ZenGuide; alternatives Hoxhunt, IRONSCALES
- GLM 4.7 FlashX: KnowBe4; alternatives Arctic Wolf Managed Security Awareness, Hoxhunt, Proofpoint ZenGuide, SoSafe
- MiniMax M2.5: no first choice
- GPT-6 Luna: KnowBe4; alternatives Cofense PhishMe, Hoxhunt, Proofpoint ZenGuide
- Muse Glimmer 30B: Hoxhunt, KnowBe4; alternatives Proofpoint ZenGuide

## Sources the answers cite

79 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- hoxhunt.com: 49 answers, 71 citations
- adaptivesecurity.com: 46 answers, 120 citations
- knowbe4.com: 36 answers, 63 citations
- expertinsights.com: 34 answers, 45 citations
- learn.g2.com: 34 answers, 34 citations
- g2.com: 32 answers, 70 citations
- ransomleak.com: 28 answers, 35 citations
- gartner.com: 26 answers, 35 citations

Pages named in the most answers:

- https://hoxhunt.com/blog/best-security-awareness-training (38 answers)
- https://learn.g2.com/best-security-awareness-training-software (33 answers)
- https://riskpublishing.com/best-security-awareness-training-platforms-comp (23 answers)
- https://adaptivesecurity.com/blog/security-awareness-training-platforms (21 answers)
- https://expertinsights.com/security-awareness-training/the-top-security-awareness-training-platforms-for-businesses (21 answers)
- https://adaptivesecurity.com/blog/best-security-awareness-training-companies-in-2026-how-to-evaluate-and-choose-the-right-platform (20 answers)
- https://gartner.com/reviews/market/security-awareness-computer-based-training (20 answers)
- https://ransomleak.com/blog/best-security-awareness-training-2026 (19 answers)
- https://easyllama.com/blog/best-security-awareness-training-providers (18 answers)
- https://defendify.com/blog/security-awareness-training-vendors (16 answers)

## Warned against

- Proofpoint ZenGuide: 9 of 63 labels negative. "Described as "clunky" with poor UI/UX, non-customizable trainings, and integration headaches." (Grok 4.20, negative prompt)
- KnowBe4: 9 of 73 labels negative. "Avoid If: Your workforce is distributed/remote, needs modern AI/personalized engagement... Trustpilot rating ~1.9-2.9/5 (85% 1-star in some samples)" (Grok 4.20, negative prompt)
- Hoxhunt: 6 of 50 labels negative. "Several newer, AI-focused platforms (Adaptive Security, Phished, SoSafe, Hoxhunt, RansomLeak) are gaining traction, but many are very young" (DeepSeek V4 Flash, negative prompt)
- MetaCompliance: 4 of 15 labels negative. "appear to have some phishing-related and feature/experience complaints in review summaries; worth testing heavily" (GPT-5.4 mini, negative prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: KnowBe4 at 76%.

- Hoxhunt: 28% to 15%, −13. Cleared the floor by 2 points · rank 2 of 48, unchanged.
- KnowBe4: 65% to 76%, +11. Inside the floor by 0 points · rank 1 of 48, unchanged.
- Proofpoint ZenGuide: 0% to 2%, +2. Inside the floor by 9 points · rank 6 → 3 of 48.
- SoSafe: 0% to 2%, +2. Inside the floor by 9 points · rank 7 → 4 of 48.
- Infosec IQ: 2% to 0%, −2. Inside the floor by 9 points · rank 3 → 9 of 48.
- Cofense PhishMe: 0% to 0%, ±0. Inside the floor by 11 points · rank 8 → 7 of 48.
- Adaptive Security: 0% to 0%, ±0. Inside the floor by 11 points · rank 10 → 8 of 48.
- Mimecast Engage: 0% to 0%, ±0. Inside the floor by 11 points · rank 12 → 10 of 48.
- Arctic Wolf Managed Security Awareness: 0% to 0%, ±0. Inside the floor by 11 points · rank 20 → 13 of 48.
- MetaCompliance: 0% to 0%, ±0. Inside the floor by 11 points · rank 11 → 17 of 48.

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/it.
