# Data security posture management: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "DSPM platform" and as "sensitive data discovery and protection tool", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/it/security/data-security-posture-management

**Standing:** Microsoft Purview leads with 25% of first choices; verdict contested. 52 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Microsoft Purview](https://www.gane.ai/index/it/vendors/microsoft-purview/index.md) | 25% | 0% | 37 |
| 2 | [Cyera](https://www.gane.ai/index/it/vendors/cyera/index.md) | 19% | 14% | 43 |
| 3 | [Sentra](https://www.gane.ai/index/it/vendors/sentra/index.md) | 10% | 6% | 32 |
| 4 | [Wiz](https://www.gane.ai/index/it/vendors/wiz/index.md) | 10% | 21% | 39 |
| 5 | [Varonis Data Security Platform](https://www.gane.ai/index/it/vendors/varonis-data-security-platform/index.md) | 8% | 39% | 46 |
| 6 | [Amazon Macie](https://www.gane.ai/index/it/vendors/amazon-macie/index.md) | 6% | 18% | 11 |
| 7 | [Securiti](https://www.gane.ai/index/it/vendors/securiti/index.md) | 2% | 5% | 22 |
| 11 | [IBM Guardium](https://www.gane.ai/index/it/vendors/ibm-guardium/index.md) | 2% | 27% | 15 |
| 19 | [BigID](https://www.gane.ai/index/it/vendors/bigid/index.md) | 0% | 33% | 42 |
| 20 | [Palo Alto Networks Cortex Cloud](https://www.gane.ai/index/it/vendors/palo-alto-networks-cortex-cloud/index.md) | 0% | 8% | 12 |
| 95 | [Prisma Cloud](https://www.gane.ai/index/it/vendors/prisma-cloud/index.md) | 0% | 60% | 10 |

Rank is by share of first choices among all 95 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Sentra; alternatives Cyera, Netwrix
- GPT-5.4 mini: Sentra; alternatives BigID, Rubrik, Tenable
- Gemini 3.5 Flash: Cyera; alternatives Concentric AI, Sentra, Wiz
- Perplexity Sonar: Cyera; alternatives BigID, Microsoft Purview, Sentra, Varonis Data Security Platform
- Grok 4.20: Wiz; alternatives Cyera DSPM, Securiti, Sentra
- Mistral Small: Cyera, Wiz; alternatives Microsoft Defender for Cloud, Varonis Data Security Platform
- DeepSeek V4 Flash: Cyera; alternatives Securiti, Sentra, Wiz
- Llama 4 Maverick: no first choice; alternatives Cyera, Varonis Data Security Platform, Wiz
- Qwen 3.7 Flash: Microsoft Purview; alternatives Cyera, Securiti, Upwind
- Kimi K2: Sentra; alternatives BigID, Cyera, Orca Security, Wiz
- GLM 4.7 FlashX: Cyera, Wiz; alternatives BigID, Microsoft Purview, Varonis Data Security Platform
- MiniMax M2.5: Microsoft Purview; alternatives Sentra
- GPT-6 Luna: Cyera; alternatives BigID, Microsoft Purview, Wiz
- Muse Glimmer 30B: Cyera, Sentra; alternatives Wiz DSPM

## Sources the answers cite

77 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- forcepoint.com: 33 answers, 48 citations
- csoonline.com: 29 answers, 29 citations
- g2.com: 25 answers, 40 citations
- cybersecuritynews.com: 21 answers, 23 citations
- trustradius.com: 21 answers, 22 citations
- gartner.com: 20 answers, 28 citations
- sentra.io: 19 answers, 31 citations
- tmcnet.com: 19 answers, 20 citations

Pages named in the most answers:

- https://csoonline.com/article/2075321/top-12-data-security-posture-management-tools.html (29 answers)
- https://startupstash.com/best-data-security-posture-management-tools (19 answers)
- https://forcepoint.com/blog/insights/best-dspm-tools (18 answers)
- https://tmcnet.com/topics/articles/2026/10/28/464343-7-best-dspm-vendors-2027-ranked-ai-era.htm (18 answers)
- https://upwind.io/glossary/dspm-vendors (17 answers)
- https://peerspot.com/categories/data-security-posture-management-dspm (16 answers)
- https://gartner.com/reviews/market/data-security-posture-management (15 answers)
- https://orca.security/resources/cloud-security-learning/best-dspm-tools (15 answers)
- https://forcepoint.com/blog/insights/top-dspm-vendors (14 answers)
- https://aimultiple.com/dspm-vendors (13 answers)

## Warned against

- BigID: 14 of 42 labels negative. "What to Avoid on a Tight Budget ... (Varonis, Cyera, BigID, Wiz, Palo Alto Prisma Cloud) are premium enterprise tools" (Kimi K2, budget prompt)
- Varonis Data Security Platform: 18 of 46 labels negative. "Avoid full suites like Varonis, Cyera, or Palo Alto Prisma unless you negotiate a minimal pilot—these often exceed SMB budgets." (Grok 4.20, budget prompt)
- Wiz: 8 of 39 labels negative. "Wiz Essential starts around $24,000 ... reviewers note complex licensing and overwhelming feature sets for smaller teams" (Kimi K2, budget prompt)
- Cyera: 6 of 43 labels negative. "What to Avoid on a Tight Budget ... (Varonis, Cyera, BigID, Wiz, Palo Alto Prisma Cloud) are premium enterprise tools" (Kimi K2, budget prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Microsoft Purview at 25%.

- Cyera: 8% to 19%, +11. Cleared the floor by 0 points · rank 4 → 2 of 95.
- Microsoft Purview: 18% to 25%, +7. Inside the floor by 4 points · rank 1 of 95, unchanged.
- Sentra: 16% to 10%, −6. Inside the floor by 5 points · rank 2 → 3 of 95.
- Varonis Data Security Platform: 4% to 8%, +4. Inside the floor by 7 points · rank 5 of 95, unchanged.
- Amazon Macie: 2% to 6%, +4. Inside the floor by 7 points · rank 15 → 6 of 95.
- Concentric AI: 0% to 2%, +2. Inside the floor by 9 points · rank 24 → 9 of 95.
- IBM Guardium: 4% to 2%, −2. Inside the floor by 9 points · rank 8 → 11 of 95.
- BigID: 2% to 0%, −2. Inside the floor by 9 points · rank 10 → 19 of 95.
- Orca Security: 2% to 0%, −2. Inside the floor by 9 points · rank 11 → 26 of 95.
- Prisma Cloud: 2% to 0%, −2. Inside the floor by 9 points · rank 12 → 95 of 95.
- Wiz: 10% to 10%, ±0. Inside the floor by 11 points · rank 3 → 4 of 95.
- Securiti: 2% to 2%, ±0. Inside the floor by 11 points · rank 9 → 7 of 95.

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.