# Data loss prevention for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "data loss prevention platform" and as "DLP tool", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/it/security/data-loss-prevention/smb

**Standing:** Microsoft Purview DLP leads with 51% of first choices; verdict clear leader. 53 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Microsoft Purview DLP](https://www.gane.ai/index/it/vendors/microsoft-purview-dlp/index.md) | 51% | 6% | 68 |
| 2 | [Nightfall AI](https://www.gane.ai/index/it/vendors/nightfall-ai/index.md) | 17% | 3% | 38 |
| 3 | [Safetica ONE](https://www.gane.ai/index/it/vendors/safetica-one/index.md) | 15% | 6% | 53 |
| 4 | [Teramind DLP](https://www.gane.ai/index/it/vendors/teramind-dlp/index.md) | 8% | 25% | 32 |
| 10 | [Netwrix Endpoint Protector](https://www.gane.ai/index/it/vendors/netwrix-endpoint-protector/index.md) | 0% | 4% | 45 |
| 11 | [CurrentWare](https://www.gane.ai/index/it/vendors/currentware/index.md) | 0% | 0% | 17 |
| 12 | [Google Workspace DLP](https://www.gane.ai/index/it/vendors/google-workspace-dlp/index.md) | 0% | 0% | 12 |
| 14 | [Strac](https://www.gane.ai/index/it/vendors/strac/index.md) | 0% | 0% | 10 |
| 72 | [Cyberhaven](https://www.gane.ai/index/it/vendors/cyberhaven/index.md) | 0% | 60% | 10 |
| 73 | [Netskope DLP](https://www.gane.ai/index/it/vendors/netskope-dlp/index.md) | 0% | 58% | 12 |
| 74 | [Trellix DLP](https://www.gane.ai/index/it/vendors/trellix-dlp/index.md) | 0% | 70% | 10 |
| 76 | [Proofpoint Enterprise DLP](https://www.gane.ai/index/it/vendors/proofpoint-enterprise-dlp/index.md) | 0% | 69% | 13 |

Rank is by share of first choices among all 78 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: no first choice
- GPT-5.4 mini: Microsoft Purview Suite for Microsoft 365 Business Premium; alternatives Forcepoint DLP, Proofpoint Enterprise DLP, Trellix DLP
- Gemini 3.5 Flash: Microsoft Purview DLP; alternatives Netwrix Endpoint Protector, Nightfall AI, Safetica ONE, Strac
- Perplexity Sonar: Microsoft Purview DLP; alternatives Netwrix Endpoint Protector, Safetica ONE
- Grok 4.20: Nightfall AI; alternatives Microsoft Purview DLP, Netwrix Endpoint Protector, Safetica ONE
- Mistral Small: Microsoft Purview DLP; alternatives CurrentWare, Netwrix Endpoint Protector, Safetica ONE
- DeepSeek V4 Flash: Cloudflare One DLP, Microsoft Purview DLP; alternatives Google Workspace DLP, Nightfall DLP, Safetica ONE
- Llama 4 Maverick: Microsoft Purview DLP; alternatives CurrentWare, ManageEngine DataSecurity Plus, NAKIVO Backup & Replication, Safetica ONE
- Qwen 3.7 Flash: Microsoft Purview DLP; alternatives ManageEngine DataSecurity Plus, Safetica ONE
- Kimi K2: Microsoft Purview DLP, Nightfall AI; alternatives Netwrix Endpoint Protector, Safetica ONE, Teramind DLP
- GLM 4.7 FlashX: Safetica Endpoint DLP; alternatives ManageEngine Endpoint DLP Plus, Microsoft Purview DLP, Netskope Cloud DLP, Teramind DLP
- MiniMax M2.5: Nightfall AI, Teramind DLP; alternatives Microsoft Purview DLP, Netwrix Endpoint Protector, miniOrange DLP
- GPT-6 Luna: Microsoft Purview DLP; alternatives Safetica ONE
- Muse Glimmer 30B: Microsoft Purview DLP; alternatives CurrentWare, Safetica ONE, Teramind DLP

## Sources the answers cite

74 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- spotsaas.com: 45 answers, 53 citations
- softwareadvice.com: 42 answers, 47 citations
- microsoft.com: 32 answers, 56 citations
- g2.com: 32 answers, 42 citations
- aimultiple.com: 29 answers, 34 citations
- netsysgroup.com: 27 answers, 27 citations
- getapp.com: 19 answers, 19 citations
- miniorange.com: 19 answers, 19 citations

Pages named in the most answers:

- https://spotsaas.com/list/data-loss-prevention--dlp--software/for-small-business (43 answers)
- https://softwareadvice.com/data-loss-prevention/small-business (38 answers)
- https://g2.com/categories/data-loss-prevention-dlp/small-business (27 answers)
- https://netsysgroup.com/blog/data-loss-prevention-tools-small-business (26 answers)
- https://aimultiple.com/dlp-software (25 answers)
- https://microsoft.com/en/security/small-medium-business/microsoft-purview-suite-business-premium (22 answers)
- https://getapp.com/security-software/data-loss-prevention/org/small-business (18 answers)
- https://currentware.com/blog/best-data-loss-prevention-software (15 answers)
- https://miniorange.com/blog/top-data-loss-prevention-tools (15 answers)
- https://gane.ai/index/it/security/data-loss-prevention/smb (14 answers)

## Warned against

- Symantec Data Loss Prevention: 26 of 30 labels negative. "Avoid overkill: Enterprise tools like Symantec DLP or Forcepoint are powerful but too complex/expensive for small businesses." (Grok 4.20, paraphrase prompt)
- Forcepoint DLP: 24 of 31 labels negative. "Avoid overkill: Enterprise tools like Symantec DLP or Forcepoint are powerful but too complex/expensive for small businesses." (Grok 4.20, paraphrase prompt)
- Proofpoint Enterprise DLP: 9 of 13 labels negative. "Avoid Enterprise Giants: Tools like Proofpoint Enterprise DLP or McAfee Total Protection are often overkill and cost prohibitive" (Qwen 3.7 Flash, budget prompt)
- Fortra DLP: 8 of 8 labels negative. "better suited for larger enterprises and may not be cost-effective or practical for small businesses" (Mistral Small, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Microsoft Purview DLP at 51%.

- CurrentWare: 19% to 0%, −19. Cleared the floor by 8 points · rank 2 → 11 of 78.
- Microsoft Purview DLP: 35% to 51%, +16. Cleared the floor by 5 points · rank 1 of 78, unchanged.
- Nightfall AI: 9% to 17%, +8. Inside the floor by 3 points · rank 4 → 2 of 78.
- Teramind DLP: 0% to 8%, +8. Inside the floor by 3 points · rank 62 → 4 of 78.
- Google Workspace DLP: 4% to 0%, −4. Inside the floor by 7 points · rank 5 → 12 of 78.
- miniOrange DLP: 4% to 0%, −4. Inside the floor by 7 points · rank 6 → 17 of 78.
- Netwrix Endpoint Protector: 2% to 0%, −2. Inside the floor by 9 points · rank 7 → 10 of 78.
- Strac: 2% to 0%, −2. Inside the floor by 9 points · rank 9 → 14 of 78.
- Proofpoint Enterprise DLP: 2% to 0%, −2. Inside the floor by 9 points · rank 14 → 76 of 78.
- Safetica ONE: 15% to 15%, ±0. Inside the floor by 11 points · rank 3 of 78, unchanged.
- Cyberhaven: 0% to 0%, ±0. Inside the floor by 11 points · rank 66 → 72 of 78.
- Netskope DLP: 0% to 0%, ±0. Inside the floor by 11 points · rank 17 → 73 of 78.

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.