# Video conferencing for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "video conferencing platform" and as "video meeting software", six framings each, to fourteen models with search on, on behalf of a small B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/it/operations/video-conferencing/smb

**Standing:** Zoom Workplace leads with 46% of first choices; verdict clear leader. 57 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Zoom Workplace](https://www.gane.ai/index/it/vendors/zoom-workplace/index.md) | 46% | 18% | 78 |
| 2 | [Google Meet](https://www.gane.ai/index/it/vendors/google-meet/index.md) | 25% | 7% | 71 |
| 3 | [Microsoft](https://www.gane.ai/index/it/vendors/microsoft/index.md) | 23% | 9% | 74 |
| 4 | [Zoho Meeting](https://www.gane.ai/index/it/vendors/zoho-meeting/index.md) | 4% | 11% | 19 |
| 7 | [RingCentral Video](https://www.gane.ai/index/it/vendors/ringcentral-video/index.md) | 0% | 4% | 24 |
| 8 | [Whereby](https://www.gane.ai/index/it/vendors/whereby/index.md) | 0% | 9% | 11 |
| 10 | [WebEx](https://www.gane.ai/index/it/vendors/webex/index.md) | 0% | 13% | 15 |
| 11 | [Slack Huddles](https://www.gane.ai/index/it/vendors/slack-huddles/index.md) | 0% | 27% | 11 |
| 32 | [Cisco Webex](https://www.gane.ai/index/it/vendors/cisco-webex/index.md) | 0% | 47% | 19 |
| 33 | [GoToMeeting](https://www.gane.ai/index/it/vendors/gotomeeting/index.md) | 0% | 43% | 14 |

Rank is by share of first choices among all 58 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Zoom Workplace; alternatives Google Meet, Microsoft
- GPT-5.4 mini: Microsoft, Zoom Workplace; alternatives WebEx
- Gemini 3.5 Flash: Zoom Workplace; alternatives Google Meet, Microsoft, Whereby
- Perplexity Sonar: Zoom Workplace; alternatives Google Meet, Microsoft, RingCentral Video, WebEx
- Grok 4.20: Google Meet; alternatives Microsoft, Zoom Workplace
- Mistral Small: Microsoft, Zoom Workplace; alternatives Google Meet, RingCentral Video
- DeepSeek V4 Flash: Microsoft, Zoom Workplace; alternatives Google Meet, RingCentral Video
- Llama 4 Maverick: Zoom Workplace; alternatives GoToMeeting, Google Meet, Microsoft, RingCentral Meetings
- Qwen 3.7 Flash: Zoom Workplace; alternatives Google Meet, Microsoft
- Kimi K2: Zoom Workplace; alternatives Google Meet, Microsoft
- GLM 4.7 FlashX: Zoom Workplace; alternatives Cisco Webex, Google Meet, Microsoft, RingCentral Video
- MiniMax M2.5: Google Meet, Microsoft; alternatives Cisco Webex, GoToMeeting, Zoom Workplace
- GPT-6 Luna: Zoom Workplace; alternatives Google Workspace, Meet, Microsoft
- Muse Glimmer 30B: Microsoft; alternatives Google Meet, Zoom Workplace

## Sources the answers cite

64 of 84 answers came back with a source list, from 13 of 14 models. Sites named in the most answers:

- forbes.com: 32 answers, 33 citations
- fitsmallbusiness.com: 22 answers, 24 citations
- g2.com: 21 answers, 25 citations
- startups.co.uk: 19 answers, 19 citations
- getvoip.com: 17 answers, 18 citations
- jabra.com: 16 answers, 16 citations
- blog.hubspot.com: 15 answers, 15 citations
- toolradar.com: 12 answers, 18 citations

Pages named in the most answers:

- https://forbes.com/advisor/business/software/best-video-conferencing-software (32 answers)
- https://fitsmallbusiness.com/best-video-conference-software (22 answers)
- https://startups.co.uk/video-conferencing/best-video-conferencing-software-small-business (18 answers)
- https://g2.com/categories/video-conferencing/small-business (16 answers)
- https://jabra.com/discover/modern-work/video-conferencing-platforms (16 answers)
- https://blog.hubspot.com/marketing/video-conferencing-small-business (15 answers)
- https://getvoip.com/web-conferencing (14 answers)
- https://datalinknetworks.net/hubfs/OFFICIAL%20Microsoft%20Teams%20vs.%20Zoom%20vs.%20Google%20Meet%20GUIDE%20.pdf (10 answers)
- https://ringcentral.com/us/en/blog/video-conferencing-software (8 answers)
- https://thesmbguide.com/video-conferencing-solutions (8 answers)

## Warned against

- Zoom Workplace: 14 of 78 labels negative. "Zoom's free plan: The 40-minute meeting cap can disrupt recurring business meetings, and some reviewers flag weaker security for sensitive discussions." (Perplexity Sonar, negative prompt)
- Cisco Webex: 9 of 19 labels negative. "due to its complexity and high cost, making it less suitable for small teams or freelancers" (Llama 4 Maverick, negative prompt)
- Skype: 7 of 8 labels negative. "Microsoft retired consumer Skype on May 5, 2025. Don’t build business processes around an app or version that no longer receives support." (GPT-6 Luna, negative prompt)
- Microsoft: 7 of 74 labels negative. "Avoid it if the business only needs simple video calls and does not already use Microsoft 365" (Perplexity Sonar, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Zoom Workplace at 46%.

- Google Meet: 12% to 25%, +13. Cleared the floor by 2 points · rank 4 → 2 of 58.
- Zoho Meeting: 16% to 4%, −12. Cleared the floor by 1 point · rank 3 → 4 of 58.
- Microsoft: 17% to 23%, +6. Inside the floor by 5 points · rank 2 → 3 of 58.
- RingCentral Video: 3% to 0%, −3. Inside the floor by 8 points · rank 5 → 7 of 58.
- Zoom Workplace: 48% to 46%, −2. Inside the floor by 9 points · rank 1 of 58, unchanged.
- Jitsi Meet: 2% to 0%, −2. Inside the floor by 9 points · rank 6 → 9 of 58.
- Whereby: 0% to 0%, ±0. Inside the floor by 11 points · rank 8 of 58, unchanged.
- WebEx: 0% to 0%, ±0. Inside the floor by 11 points · rank 9 → 10 of 58.
- Slack Huddles: 0% to 0%, ±0. Inside the floor by 11 points · rank 13 → 11 of 58.
- Cisco Webex: 0% to 0%, ±0. Inside the floor by 11 points · rank 40 → 32 of 58.
- GoToMeeting: 0% to 0%, ±0. Inside the floor by 11 points · rank 14 → 33 of 58.

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.