# Incident management and on-call for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "incident management platform" and as "on-call scheduling and alerting tool", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/it/operations/incident-management-and-on-call/2026-11/smb

**Standing:** incident.io leads with 39% of first choices; verdict contested. 57 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [incident.io](https://www.gane.ai/index/it/vendors/incident-io/index.md) | 39% | 6% | 54 |
| 2 | [PagerDuty](https://www.gane.ai/index/it/vendors/pagerduty/index.md) | 18% | 51% | 72 |
| 3 | [Better Stack](https://www.gane.ai/index/it/vendors/better-stack/index.md) | 11% | 3% | 39 |
| 4 | [All Quiet](https://www.gane.ai/index/it/vendors/all-quiet/index.md) | 7% | 0% | 20 |
| 7 | [Rootly](https://www.gane.ai/index/it/vendors/rootly/index.md) | 4% | 8% | 26 |
| 8 | [Jira Service Management](https://www.gane.ai/index/it/vendors/jira-service-management/index.md) | 2% | 19% | 31 |
| 9 | [FireHydrant](https://www.gane.ai/index/it/vendors/firehydrant/index.md) | 2% | 14% | 22 |
| 10 | [Squadcast](https://www.gane.ai/index/it/vendors/squadcast/index.md) | 2% | 7% | 14 |
| 12 | [Splunk On-Call](https://www.gane.ai/index/it/vendors/splunk-on-call/index.md) | 2% | 50% | 12 |
| 13 | [Opsgenie](https://www.gane.ai/index/it/vendors/opsgenie/index.md) | 2% | 66% | 38 |
| 14 | [Grafana IRM](https://www.gane.ai/index/it/vendors/grafana-irm/index.md) | 0% | 6% | 16 |
| 15 | [Zenduty](https://www.gane.ai/index/it/vendors/zenduty/index.md) | 0% | 0% | 10 |

Rank is by share of first choices among all 69 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: incident.io; alternatives Better Stack, Hyperping, Squadcast
- GPT-5.4 mini: incident.io; alternatives PagerDuty, Rootly
- Gemini 3.5 Flash: Rootly, incident.io; alternatives Better Stack, Jira Service Management
- Perplexity Sonar: Better Stack; alternatives Jira Service Management, PagerDuty, Zenduty, incident.io
- Grok 4.20: incident.io; alternatives Intercom, Jira Service Management, PagerDuty, Zendesk
- Mistral Small: PagerDuty; alternatives All Quiet, Better Stack, incident.io
- DeepSeek V4 Flash: incident.io; alternatives Better Stack
- Llama 4 Maverick: incident.io; alternatives All Quiet, Better Stack, PagerDuty
- Qwen 3.7 Flash: Better Stack, Jira Service Management; alternatives Freshservice, Opsgenie, Statuspage.io
- Kimi K2: incident.io; alternatives Better Stack, FireHydrant, Grafana IRM
- GLM 4.7 FlashX: PagerDuty, incident.io; alternatives Freshservice, Grafana IRM, Jira Service Management
- MiniMax M2.5: incident.io; alternatives AlertOps, Better Stack, FireHydrant, PagerDuty
- GPT-6 Luna: incident.io; alternatives PagerDuty
- Muse Glimmer 30B: PagerDuty; alternatives All Quiet, incident.io

## Sources the answers cite

73 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- incident.io: 46 answers, 146 citations
- allquiet.app: 28 answers, 32 citations
- g2.com: 24 answers, 39 citations
- capterra.com: 22 answers, 32 citations
- rootly.com: 22 answers, 28 citations
- spotsaas.com: 22 answers, 22 citations
- toolradar.com: 17 answers, 22 citations
- atlassian.com: 15 answers, 18 citations

Pages named in the most answers:

- https://allquiet.app/blog/top-incident-management-solutions (23 answers)
- https://spotsaas.com/list/incident-management-software/for-small-business (18 answers)
- https://capterra.com/incident-management-software/s/small-businesses (17 answers)
- https://incident.io/blog/best-ai-incident-detection-tools-for-startups (17 answers)
- https://g2.com/categories/incident-management/small-business (16 answers)
- https://incident.io/pricing (15 answers)
- https://servicedeskinstitute.com/resources/how-to-choose-incident-management-tools (14 answers)
- https://incident.io/blog/incident-management-tools-for-startups (13 answers)
- https://toolradar.com/best/incident-management/for/small-business (13 answers)
- https://gane.ai/index/it/operations/incident-management-and-on-call/smb (11 answers)

## Warned against

- PagerDuty: 37 of 72 labels negative. "Avoid enterprise tools like PagerDuty or Splunk On-Call as they typically require significant investment" (MiniMax M2.5, budget prompt)
- Opsgenie: 25 of 38 labels negative. "Atlassian stopped selling standalone Opsgenie subscriptions, and the service will be fully shut down on April 5, 2027" (Gemini 3.5 Flash, negative prompt)
- ServiceNow ITSM: 13 of 14 labels negative. "Usually excessive for a small business. It typically requires custom pricing, substantial implementation work, and specialist administration" (Perplexity Sonar, negative prompt)
- xMatters: 8 of 14 labels negative. "less suitable and often unaffordable for small businesses" (Mistral Small, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: incident.io at 39%.

- PagerDuty: 11% to 18%, +7. Inside the floor by 4 points · rank 3 → 2 of 69.
- All Quiet: 0% to 7%, +7. Inside the floor by 4 points · rank 28 → 4 of 69.
- Better Stack: 16% to 11%, −5. Inside the floor by 6 points · rank 2 → 3 of 69.
- Spike.sh: 2% to 7%, +5. Inside the floor by 6 points · rank 9 → 5 of 69.
- Squadcast: 7% to 2%, −5. Inside the floor by 6 points · rank 4 → 10 of 69.
- Opsgenie: 7% to 2%, −5. Inside the floor by 6 points · rank 6 → 13 of 69.
- incident.io: 35% to 39%, +4. Inside the floor by 7 points · rank 1 of 69, unchanged.
- Zenduty: 4% to 0%, −4. Inside the floor by 7 points · rank 7 → 15 of 69.
- Rootly: 7% to 4%, −3. Inside the floor by 8 points · rank 5 → 7 of 69.
- Jira Service Management: 0% to 2%, +2. Inside the floor by 9 points · rank 16 → 8 of 69.
- Splunk On-Call: 0% to 2%, +2. Inside the floor by 9 points · rank 52 → 12 of 69.
- Freshservice: 2% to 0%, −2. Inside the floor by 9 points · rank 10 → 17 of 69.

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.