# Embedded analytics for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "embedded analytics platform" and as "embedded BI for customer-facing dashboards", six framings each, to fourteen models with search on, on behalf of a small B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/it/it-data/embedded-analytics/smb

**Standing:** Metabase leads with 34% of first choices; verdict contested. 53 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Metabase](https://www.gane.ai/index/it/vendors/metabase/index.md) | 34% | 9% | 53 |
| 2 | [Zoho Analytics](https://www.gane.ai/index/it/vendors/zoho-analytics/index.md) | 15% | 0% | 27 |
| 3 | [Draxlr](https://www.gane.ai/index/it/vendors/draxlr/index.md) | 9% | 0% | 13 |
| 4 | [Luzmo](https://www.gane.ai/index/it/vendors/luzmo/index.md) | 8% | 16% | 50 |
| 8 | [Reveal](https://www.gane.ai/index/it/vendors/reveal/index.md) | 2% | 0% | 13 |
| 16 | [Power BI Embedded](https://www.gane.ai/index/it/vendors/power-bi-embedded/index.md) | 2% | 46% | 39 |
| 17 | [Looker](https://www.gane.ai/index/it/vendors/looker/index.md) | 2% | 78% | 36 |
| 18 | [Embeddable](https://www.gane.ai/index/it/vendors/embeddable/index.md) | 0% | 6% | 31 |
| 19 | [Qrvey](https://www.gane.ai/index/it/vendors/qrvey/index.md) | 0% | 0% | 15 |
| 26 | [GoodData](https://www.gane.ai/index/it/vendors/gooddata/index.md) | 0% | 33% | 12 |
| 73 | [Microsoft Power BI Embedded](https://www.gane.ai/index/it/vendors/microsoft-power-bi-embedded/index.md) | 0% | 76% | 17 |
| 74 | [Sisense](https://www.gane.ai/index/it/vendors/sisense/index.md) | 0% | 61% | 38 |

Rank is by share of first choices among all 75 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Metabase; alternatives Explo, Luzmo, Power BI Embedded, Qrvey
- GPT-5.4 mini: Metabase; alternatives Power BI Embedded, Sisense, Tableau Embedded Analytics
- Gemini 3.5 Flash: Explo, Metabase; alternatives Cube.js, Embeddable, Luzmo
- Perplexity Sonar: Luzmo; alternatives Embeddable, Zoho Analytics
- Grok 4.20: Zoho Analytics; alternatives Embeddable, Luzmo, Qrvey, Sigma Computing
- Mistral Small: Metabase; alternatives Luzmo, Reveal, Zoho Analytics
- DeepSeek V4 Flash: Zoho Analytics; alternatives Luzmo, Power BI Embedded
- Llama 4 Maverick: Metabase; alternatives Luzmo, Reveal, Zoho Analytics, e6data
- Qwen 3.7 Flash: Metabase; alternatives Holistics, Luzmo, Qrvey, Reveal
- Kimi K2: Metabase; alternatives Draxlr, Luzmo, Reveal, Zoho Analytics
- GLM 4.7 FlashX: Zoho Analytics; alternatives Metabase, Qrvey, Sisense
- MiniMax M2.5: Metabase; alternatives Cube, Luzmo, Reveal, Zoho Analytics
- GPT-6 Luna: Lightdash; alternatives Metabase
- Muse Glimmer 30B: Zoho Analytics; alternatives Embeddable, Luzmo, Power BI Embedded, Qrvey

## Sources the answers cite

74 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- upsolve.ai: 35 answers, 57 citations
- qrvey.com: 30 answers, 33 citations
- mammoth.io: 23 answers, 33 citations
- draxlr.com: 22 answers, 39 citations
- holistics.io: 21 answers, 29 citations
- metabase.com: 20 answers, 53 citations
- luzmo.com: 19 answers, 32 citations
- softwareadvice.com: 19 answers, 20 citations

Pages named in the most answers:

- https://qrvey.com/blog/best-embedded-analytics-tools (25 answers)
- https://mammoth.io/blog/embedded-analytics-tools (23 answers)
- https://upsolve.ai/blog/embedded-analytics-tools (22 answers)
- https://softwareadvice.com/embedded-analytics (19 answers)
- https://softwaresuggest.com/embedded-analytics-software (17 answers)
- https://draxlr.com/blogs/best-embedded-analytics-tools (16 answers)
- https://selecthub.com/c/embedded-analytics-tools (16 answers)
- https://europeanbusinessreview.com/10-embedded-analytics-platforms-compared-by-total-cost (15 answers)
- https://gane.ai/index/it/it-data/embedded-analytics/smb (15 answers)
- https://upsolve.ai/blog/embedded-analytics-tools-pricing (14 answers)

## Warned against

- Tableau Embedded Analytics: 37 of 45 labels negative. "Why to Avoid: Tableau is arguably the best visualization tool for internal analysis, but it is difficult to "embed" deeply into a product." (Qwen 3.7 Flash, negative prompt)
- Looker: 28 of 36 labels negative. "you generally want to avoid overly complex enterprise tools like Looker or Tableau (high cost, heavy admin maintenance)" (Gemini 3.5 Flash, scale prompt)
- Power BI Embedded: 18 of 39 labels negative. "Avoid heavier enterprise tools like Looker, Tableau Embedded, Sisense, Qlik, or Power BI Embedded for a small business" (Grok 4.20, paraphrase prompt)
- Sisense: 23 of 38 labels negative. "Avoid for Small Business: Sisense / Tableau / Looker | Quote-based, enterprise-focused, heavy implementation" (Kimi K2, paraphrase prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Metabase at 34%.

- Metabase: 46% to 34%, −12. Cleared the floor by 1 point · rank 1 of 75, unchanged.
- Zoho Analytics: 4% to 15%, +11. Cleared the floor by 0 points · rank 5 → 2 of 75.
- Luzmo: 12% to 8%, −4. Inside the floor by 7 points · rank 2 → 4 of 75.
- Qrvey: 4% to 0%, −4. Inside the floor by 7 points · rank 6 → 19 of 75.
- Explo: 6% to 4%, −2. Inside the floor by 9 points · rank 4 → 7 of 75.
- Power BI Embedded: 0% to 2%, +2. Inside the floor by 9 points · rank 65 → 16 of 75.
- Looker: 0% to 2%, +2. Inside the floor by 9 points · rank 70 → 17 of 75.
- Embeddable: 2% to 0%, −2. Inside the floor by 9 points · rank 7 → 18 of 75.
- Holistics: 2% to 0%, −2. Inside the floor by 9 points · rank 9 → 21 of 75.
- GoodData: 2% to 0%, −2. Inside the floor by 9 points · rank 16 → 26 of 75.
- Reveal BI: 2% to 0%, −2. Inside the floor by 9 points · rank 8 → 57 of 75.
- Draxlr: 8% to 9%, +1. Inside the floor by 10 points · rank 3 of 75, unchanged.

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.