# Data catalogs and governance for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "data catalog" and as "data governance platform", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/it/it-data/data-catalogs-and-governance/enterprise

**Standing:** Collibra leads with 38% of first choices; verdict contested. 52 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Collibra](https://www.gane.ai/index/it/vendors/collibra/index.md) | 38% | 17% | 72 |
| 2 | [Atlan](https://www.gane.ai/index/it/vendors/atlan/index.md) | 23% | 13% | 60 |
| 3 | [Alation](https://www.gane.ai/index/it/vendors/alation/index.md) | 10% | 16% | 61 |
| 4 | [Informatica Intelligent Data Management Cloud](https://www.gane.ai/index/it/vendors/informatica-intelligent-data-management-cloud/index.md) | 6% | 19% | 42 |
| 5 | [DataHub](https://www.gane.ai/index/it/vendors/datahub/index.md) | 6% | 32% | 31 |
| 6 | [Microsoft Purview](https://www.gane.ai/index/it/vendors/microsoft-purview/index.md) | 4% | 21% | 57 |
| 7 | [Databricks Unity Catalog](https://www.gane.ai/index/it/vendors/databricks-unity-catalog/index.md) | 2% | 40% | 20 |
| 12 | [Secoda](https://www.gane.ai/index/it/vendors/secoda/index.md) | 2% | 36% | 11 |
| 13 | [OpenMetadata](https://www.gane.ai/index/it/vendors/openmetadata/index.md) | 2% | 44% | 18 |
| 43 | [Snowflake Horizon](https://www.gane.ai/index/it/vendors/snowflake-horizon/index.md) | 0% | 40% | 15 |
| 73 | [data.world](https://www.gane.ai/index/it/vendors/data-world/index.md) | 0% | 40% | 10 |

Rank is by share of first choices among all 103 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Atlan, Collibra; alternatives Alation, Informatica Intelligent Data Management Cloud
- GPT-5.4 mini: Atlan, Collibra; alternatives Alation
- Gemini 3.5 Flash: Atlan; alternatives Alation, Collibra, DataHub
- Perplexity Sonar: Alation; alternatives Atlan, Collibra
- Grok 4.20: Atlan; alternatives Alation, Collibra, Informatica Cloud Data Governance & Catalog, Microsoft Purview
- Mistral Small: Collibra; alternatives Alation, Atlan
- DeepSeek V4 Flash: Atlan; alternatives Alation, Collibra, Informatica Intelligent Data Management Cloud
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Collibra; alternatives Alation, Atlan, Microsoft Purview
- Kimi K2: Alation, Atlan; alternatives Collibra, Informatica Cloud Data Governance & Catalog, Microsoft Purview
- GLM 4.7 FlashX: Atlan; alternatives Alation, Collibra, Microsoft Purview
- MiniMax M2.5: Atlan; alternatives Collibra, Informatica Intelligent Data Management Cloud
- GPT-6 Luna: Atlan; alternatives Collibra, Microsoft Purview
- Muse Glimmer 30B: Collibra; alternatives Alation, Atlan, Informatica Intelligent Data Management Cloud, Microsoft Purview

## Sources the answers cite

74 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- atlan.com: 45 answers, 103 citations
- ovaledge.com: 27 answers, 35 citations
- erstudio.com: 23 answers, 24 citations
- kanerika.com: 20 answers, 23 citations
- decube.io: 19 answers, 23 citations
- basedash.com: 16 answers, 17 citations
- ciopages.com: 14 answers, 16 citations
- dqlabs.ai: 14 answers, 15 citations

Pages named in the most answers:

- https://ovaledge.com/blog/top-data-catalogs (17 answers)
- https://decube.io/post/top-data-catalog-tools (16 answers)
- https://erstudio.com/blog/data-catalog-tools (16 answers)
- https://dqlabs.ai/blog/best-data-catalog-tools-in-2026-a-practitioners-buyer-guide (14 answers)
- https://kanerika.com/blogs/data-catalog-tools (14 answers)
- https://atlan.com/data-catalog-tools (11 answers)
- https://ciopages.com/buyer-guides/data-catalog-metadata-management (11 answers)
- https://basedash.com/blog/best-data-catalog-tools-compared-2026 (10 answers)
- https://atlan.com/know/data-catalog/open-source-vs-commercial-data-catalog-total-cost-of-ownership (9 answers)
- https://data-pilot.com/blog/data-catalog-pricing-guide (9 answers)

## Warned against

- Collibra: 12 of 72 labels negative. "Platforms to Approach with Caution or Avoid ... Collibra: Extremely long and complex implementations ... low end-user adoption rates" (Grok 4.20, negative prompt)
- Alation: 10 of 61 labels negative. "Complex architecture (multi-layered infrastructure), slow innovation cycles, poor search relevance in some cases, and adoption hurdles" (Grok 4.20, negative prompt)
- Microsoft Purview: 12 of 57 labels negative. "Avoid for new deployments—or plan a migration ... classic catalog, classic Data Health Insights, and classic Purview Workflow aren’t accepting new customers" (GPT-6 Luna, negative prompt)
- Atlan: 8 of 60 labels negative. ""Avoid": Traditional per-user models (Collibra, Alation, Atlan at list pricing)" (Muse Glimmer 30B, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Collibra at 38%.

- Informatica Intelligent Data Management Cloud: 0% to 6%, +6. Inside the floor by 5 points · rank 16 → 4 of 103.
- DataHub: 0% to 6%, +6. Inside the floor by 5 points · rank 11 → 5 of 103.
- Atlan: 28% to 23%, −5. Inside the floor by 6 points · rank 2 of 103, unchanged.
- Alation: 15% to 10%, −5. Inside the floor by 6 points · rank 3 of 103, unchanged.
- Collibra: 41% to 38%, −3. Inside the floor by 8 points · rank 1 of 103, unchanged.
- Microsoft Purview: 6% to 4%, −2. Inside the floor by 9 points · rank 4 → 6 of 103.
- Databricks Unity Catalog: 0% to 2%, +2. Inside the floor by 9 points · rank 14 → 7 of 103.
- Secoda: 0% to 2%, +2. Inside the floor by 9 points · rank 61 → 12 of 103.
- OpenMetadata: 4% to 2%, −2. Inside the floor by 9 points · rank 5 → 13 of 103.
- data.world: 2% to 0%, −2. Inside the floor by 9 points · rank 6 → 73 of 103.
- OvalEdge: 0% to 0%, ±0. Inside the floor by 11 points · rank 10 → 14 of 103.
- Snowflake Horizon: 0% to 0%, ±0. Inside the floor by 11 points · rank 20 → 43 of 103.

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.