# Workforce identity and SSO for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "workforce identity platform" and as "single sign-on and identity provider for employees", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/it/identity/workforce-identity-and-sso/smb

**Standing:** JumpCloud leads with 55% of first choices; verdict clear leader. 55 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [JumpCloud](https://www.gane.ai/index/it/vendors/jumpcloud/index.md) | 55% | 1% | 71 |
| 2 | [Microsoft Entra ID](https://www.gane.ai/index/it/vendors/microsoft-entra-id/index.md) | 29% | 4% | 74 |
| 3 | [Okta Workforce Identity](https://www.gane.ai/index/it/vendors/okta-workforce-identity/index.md) | 7% | 42% | 73 |
| 4 | [OneLogin](https://www.gane.ai/index/it/vendors/onelogin/index.md) | 4% | 8% | 37 |
| 6 | [Google Cloud Identity](https://www.gane.ai/index/it/vendors/google-cloud-identity/index.md) | 2% | 5% | 37 |
| 7 | [miniOrange](https://www.gane.ai/index/it/vendors/miniorange/index.md) | 0% | 0% | 11 |
| 8 | [Rippling IT](https://www.gane.ai/index/it/vendors/rippling-it/index.md) | 0% | 20% | 15 |
| 32 | [Auth0](https://www.gane.ai/index/it/vendors/auth0/index.md) | 0% | 42% | 12 |
| 58 | [Ping Identity](https://www.gane.ai/index/it/vendors/ping-identity/index.md) | 0% | 74% | 19 |

Rank is by share of first choices among all 58 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: JumpCloud; alternatives Microsoft Entra ID, Okta Workforce Identity, OneLogin
- GPT-5.4 mini: Microsoft Entra ID, Okta Workforce Identity; alternatives Rippling IT
- Gemini 3.5 Flash: JumpCloud; alternatives Google Cloud Identity, Microsoft Entra ID, Rippling IT
- Perplexity Sonar: JumpCloud; alternatives Microsoft Entra ID, Okta Workforce Identity
- Grok 4.20: JumpCloud; alternatives Microsoft Entra ID, Okta Workforce Identity, Rippling IT
- Mistral Small: JumpCloud; alternatives Microsoft Entra ID, Okta Workforce Identity
- DeepSeek V4 Flash: Microsoft Entra ID, Okta Workforce Identity; alternatives Auth0, JumpCloud, Keycloak
- Llama 4 Maverick: JumpCloud; alternatives Microsoft Entra ID, Okta Workforce Identity, OneLogin
- Qwen 3.7 Flash: Microsoft Entra ID; alternatives Google Identity, JumpCloud, Okta Workforce Identity
- Kimi K2: JumpCloud; alternatives Microsoft Entra ID, Okta Workforce Identity, OneLogin, SSOJet
- GLM 4.7 FlashX: JumpCloud; alternatives Microsoft Entra ID
- MiniMax M2.5: JumpCloud; alternatives Microsoft Entra ID, Okta Workforce Identity, WorkOS
- GPT-6 Luna: Microsoft Entra ID; alternatives Google Cloud Identity, JumpCloud, Okta Workforce Identity
- Muse Glimmer 30B: JumpCloud; alternatives Microsoft Entra ID, Okta Workforce Identity

## Sources the answers cite

68 of 84 answers came back with a source list, from 13 of 14 models. Sites named in the most answers:

- startwithidentity.com: 46 answers, 74 citations
- corma.io: 29 answers, 34 citations
- gane.ai/index: 24 answers, 28 citations
- okta.com: 22 answers, 27 citations
- spotsaas.com: 22 answers, 25 citations
- jumpcloud.com: 19 answers, 29 citations
- onelogin.com: 19 answers, 22 citations
- g2.com: 18 answers, 30 citations

Pages named in the most answers:

- https://corma.io/blog/top-10-iam-solutions-for-smbs-and-mid-size-companies-2026 (29 answers)
- https://startwithidentity.com/rankings (28 answers)
- https://gane.ai/index/it/identity/workforce-identity-and-sso/smb (23 answers)
- https://startwithidentity.com/rankings/best-iam-for-smb (16 answers)
- https://idsync.com/directory/category/workforce-iam (10 answers)
- https://mspcompared.com/best/identity-access/for-small-business (10 answers)
- https://techvendorindex.com/compare/best-iam-for-small-business (10 answers)
- https://onelogin.com/learn/the-best-sso-tools (9 answers)
- https://spotsaas.com/list/identity-and-access-management--iam--software/for-small-business (9 answers)
- https://microsoft.com/en-us/security/business/microsoft-entra-pricing (8 answers)

## Warned against

- Okta Workforce Identity: 31 of 73 labels negative. "High negative sentiment in recent reviews (35 of 68 labels negative). Frequently cited as overkill when the organization has < 50 employees" (GLM 4.7 FlashX, negative prompt)
- Ping Identity: 14 of 19 labels negative. "It's not recommended unless you have advanced requirements that justify the complexity and cost." (Mistral Small, negative prompt)
- SailPoint Identity Security Cloud: 8 of 9 labels negative. "requires significant customization, long implementation times, and dedicated staff to manage. AI recommendation models show 83% negative sentiment for small business buyers." (MiniMax M2.5, negative prompt)
- Oracle Identity Governance: 6 of 6 labels negative. "avoid enterprise IGA suites like Saviynt, SailPoint IdentityIQ, Oracle Identity Manager, IBM ISAM and One Identity Manager for small teams" (Muse Glimmer 30B, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: JumpCloud at 55%.

- JumpCloud: 48% to 55%, +7. Inside the floor by 4 points · rank 1 of 58, unchanged.
- Google Cloud Identity: 7% to 2%, −5. Inside the floor by 6 points · rank 3 → 6 of 58.
- Microsoft Entra ID: 32% to 29%, −3. Inside the floor by 8 points · rank 2 of 58, unchanged.
- Okta Workforce Identity: 4% to 7%, +3. Inside the floor by 8 points · rank 5 → 3 of 58.
- miniOrange: 2% to 0%, −2. Inside the floor by 9 points · rank 6 → 7 of 58.
- OneLogin: 5% to 4%, −1. Inside the floor by 10 points · rank 4 of 58, unchanged.
- Rippling IT: 0% to 0%, ±0. Inside the floor by 11 points · rank 8 of 58, unchanged.
- Auth0: 0% to 0%, ±0. Inside the floor by 11 points · rank 9 → 32 of 58.
- Ping Identity: 0% to 0%, ±0. Inside the floor by 11 points · rank 49 → 58 of 58.

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.