# Non-human identity management for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "non-human identity management platform" and as "machine identity and service account security tool", six framings each, to fourteen models with search on, on behalf of a small B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/it/identity/non-human-identity-management/2026-11/smb

**Standing:** JumpCloud leads with 20% of first choices; verdict contested. 51 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [JumpCloud](https://www.gane.ai/index/it/vendors/jumpcloud/index.md) | 20% | 0% | 36 |
| 2 | [Akeyless Identity Security Platform](https://www.gane.ai/index/it/vendors/akeyless-identity-security-platform/index.md) | 16% | 13% | 45 |
| 3 | [Infisical](https://www.gane.ai/index/it/vendors/infisical/index.md) | 10% | 0% | 32 |
| 4 | [Aembit](https://www.gane.ai/index/it/vendors/aembit/index.md) | 10% | 5% | 37 |
| 5 | [Doppler](https://www.gane.ai/index/it/vendors/doppler/index.md) | 8% | 5% | 20 |
| 6 | [GitGuardian NHI Governance](https://www.gane.ai/index/it/vendors/gitguardian-nhi-governance/index.md) | 6% | 5% | 20 |
| 8 | [Microsoft Entra ID](https://www.gane.ai/index/it/vendors/microsoft-entra-id/index.md) | 2% | 25% | 20 |
| 17 | [Entro Security](https://www.gane.ai/index/it/vendors/entro-security/index.md) | 2% | 47% | 19 |
| 18 | [Okta](https://www.gane.ai/index/it/vendors/okta/index.md) | 2% | 45% | 20 |
| 19 | [Astrix Security](https://www.gane.ai/index/it/vendors/astrix-security/index.md) | 2% | 52% | 25 |
| 20 | [HashiCorp Vault](https://www.gane.ai/index/it/vendors/hashicorp-vault/index.md) | 2% | 56% | 41 |
| 21 | [SailPoint Machine Identity Security](https://www.gane.ai/index/it/vendors/sailpoint-machine-identity-security/index.md) | 2% | 89% | 18 |

Rank is by share of first choices among all 112 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: JumpCloud; alternatives Microsoft Entra ID, OneLogin
- GPT-5.4 mini: Akeyless Identity Security Platform; alternatives Entro Security, GitGuardian NHI Governance
- Gemini 3.5 Flash: Doppler, Infisical; alternatives AWS IAM Roles Anywhere, Akeyless Identity Security Platform, Azure Managed Identities, GCP Workload Identity Federation
- Perplexity Sonar: Akeyless Identity Security Platform; alternatives Aembit, Astrix Security, Infisical
- Grok 4.20: Akeyless Identity Security Platform; alternatives Astrix Security, Entro Security, HashiCorp Boundary, HashiCorp Vault
- Mistral Small: Okta; alternatives Akeyless Identity Security Platform, Microsoft Entra ID, One Identity
- DeepSeek V4 Flash: Aembit; alternatives Infisical, JumpCloud
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Akeyless Identity Security Platform; alternatives AWS Secrets Manager, Azure Key Vault, Doppler, HashiCorp Vault
- Kimi K2: HashiCorp Vault; alternatives 1Password, AWS Secrets Manager, Azure Key Vault, Bitwarden Secrets Manager
- GLM 4.7 FlashX: JumpCloud; alternatives Aembit, Auth0
- MiniMax M2.5: Cakewalk, JumpCloud; alternatives Oasis Security, Token Security
- GPT-6 Luna: AWS IAM Roles, Azure managed identities for workloads, Google Cloud Workload Identity Federation; alternatives Akeyless Identity Security Platform, Entro Security
- Muse Glimmer 30B: JumpCloud; alternatives Aembit, Infisical

## Sources the answers cite

78 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- gane.ai/index: 37 answers, 41 citations
- oneidentity.com: 33 answers, 35 citations
- sourceforge.net: 32 answers, 35 citations
- startwithidentity.com: 29 answers, 36 citations
- startupstash.com: 29 answers, 32 citations
- expertinsights.com: 25 answers, 25 citations
- g2.com: 24 answers, 38 citations
- akeyless.io: 20 answers, 31 citations

Pages named in the most answers:

- https://gane.ai/index/it/identity/non-human-identity-management/smb (36 answers)
- https://oneidentity.com/learn/top-non-human-identity-and-agentic-ai-security-tools.aspx (30 answers)
- https://sourceforge.net/software/non-human-identity-management (28 answers)
- https://expertinsights.com/identity-and-access-management/top-nhi-management-solutions (25 answers)
- https://startupstash.com/top-non-human-identity-management-platforms (22 answers)
- https://microsoft.com/en-us/security/business/security-101/what-are-non-human-identities (17 answers)
- https://akeyless.io/blog/top-5-non-human-identity-management-tools-for-2026 (13 answers)
- https://aembit.io/pricing (12 answers)
- https://startwithidentity.com/rankings (12 answers)
- https://aembit.io/faq (9 answers)

## Warned against

- SailPoint Machine Identity Security: 16 of 18 labels negative. "Don't buy Enterprise PAM yet: Solutions like SailPoint, Broadcom (Symantec), or Oracle IDCS are built for large enterprises ... overkill and too expensive" (Qwen 3.7 Flash, budget prompt)
- CyberArk Identity Security Platform: 18 of 21 labels negative. "CyberArk can be slightly expensive compared to its competitors, making it unsuitable for small or medium businesses." (Claude Haiku 4.5, negative prompt)
- HashiCorp Vault: 23 of 41 labels negative. "Avoid starting with HashiCorp Vault unless you have a dedicated engineer to manage it—it's often too heavy for small, agile teams." (Qwen 3.7 Flash, comparative prompt)
- Astrix Security: 13 of 25 labels negative. "Avoid platforms with very high negative‑rate scores (SailPoint, Delinea, Astrix, Oasis, Okta, HashiCorp Vault)" (GLM 4.7 FlashX, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: JumpCloud at 20%.

- Akeyless Identity Security Platform: 4% to 16%, +12. Cleared the floor by 1 point · rank 6 → 2 of 112.
- Doppler: 4% to 8%, +4. Inside the floor by 7 points · rank 7 → 5 of 112.
- HashiCorp Vault: 6% to 2%, −4. Inside the floor by 7 points · rank 4 → 20 of 112.
- GitGuardian NHI Governance: 4% to 6%, +2. Inside the floor by 9 points · rank 8 → 6 of 112.
- Microsoft Entra ID: 4% to 2%, −2. Inside the floor by 9 points · rank 9 → 8 of 112.
- Entro Security: 0% to 2%, +2. Inside the floor by 9 points · rank 25 → 17 of 112.
- Okta: 4% to 2%, −2. Inside the floor by 9 points · rank 11 → 18 of 112.
- AWS Secrets Manager: 2% to 0%, −2. Inside the floor by 9 points · rank 15 → 22 of 112.
- Delinea Secret Server: 2% to 0%, −2. Inside the floor by 9 points · rank 22 → 109 of 112.
- Oasis Security: 2% to 0%, −2. Inside the floor by 9 points · rank 20 → 111 of 112.
- JumpCloud: 20% to 20%, ±0. Inside the floor by 11 points · rank 1 of 112, unchanged.
- Infisical: 10% to 10%, ±0. Inside the floor by 11 points · rank 3 of 112, unchanged.

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.