# Multi-factor authentication for enterprise buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "MFA solution" and as "multi-factor authentication tool", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/it/identity/multi-factor-authentication/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/it/identity/multi-factor-authentication/enterprise/index.md

**Standing:** Microsoft Entra ID leads with 41% of first choices; verdict clear leader. 61 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Microsoft Entra ID](https://www.gane.ai/index/it/vendors/microsoft-entra-id/index.md) | 41% | 0% | 61 |
| 2 | [Okta Verify](https://www.gane.ai/index/it/vendors/okta-verify/index.md) | 33% | 12% | 64 |
| 3 | [Cisco Duo](https://www.gane.ai/index/it/vendors/cisco-duo/index.md) | 16% | 3% | 58 |
| 9 | [YubiKey](https://www.gane.ai/index/it/vendors/yubikey/index.md) | 0% | 0% | 28 |
| 10 | [Ping Identity](https://www.gane.ai/index/it/vendors/ping-identity/index.md) | 0% | 7% | 29 |
| 54 | [RSA SecurID](https://www.gane.ai/index/it/vendors/rsa-securid/index.md) | 0% | 36% | 11 |

Rank is by share of first choices among all 62 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: no first choice
- GPT-5.4 mini: Microsoft Entra ID, Okta Verify; alternatives Cisco Duo, Ping Identity
- Gemini 3.5 Flash: Microsoft Entra ID, Okta Verify, WorkOS; alternatives Auth0, Cisco Duo, Clerk
- Perplexity Sonar: Microsoft Entra ID; alternatives Frontegg, Okta Verify, Ping Identity, Stytch
- Grok 4.20: Okta Verify; alternatives Cisco Duo, Microsoft Entra ID, Ping Identity
- Mistral Small: Okta Verify; alternatives Auth0, Cisco Duo, Clerk, Microsoft Entra ID
- DeepSeek V4 Flash: Microsoft Entra ID, Okta Verify; alternatives Cisco Duo, IBM Verify, Ping Identity
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Microsoft Entra ID, Okta Verify; alternatives Cisco Duo, Ping Identity, YubiKey
- Kimi K2: Okta Verify; alternatives Cisco Duo, Microsoft Entra ID, Rippling
- GLM 4.7 FlashX: Okta Verify; alternatives Cisco Duo, Microsoft Entra ID, OneLogin MFA
- MiniMax M2.5: Microsoft Entra ID, Okta Verify; alternatives Ping Identity, Thales SafeNet Trusted Access
- GPT-6 Luna: Microsoft Entra ID, Okta Verify; alternatives Cisco Duo
- Muse Glimmer 30B: Microsoft Entra ID; alternatives Auth0/Okta Customer Identity Cloud, Clerk, Frontegg, Microsoft Entra External ID

## Sources the answers cite

73 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- expertinsights.com: 31 answers, 32 citations
- cybersecuritynews.com: 29 answers, 38 citations
- frontegg.com: 25 answers, 25 citations
- rippling.com: 24 answers, 25 citations
- guideflow.com: 24 answers, 24 citations
- gbhackers.com: 21 answers, 23 citations
- aimultiple.com: 21 answers, 22 citations
- mojoauth.com: 21 answers, 22 citations

Pages named in the most answers:

- https://expertinsights.com/identity-and-access-management/the-top-multi-factor-authentication-mfa-solutions-for-business (30 answers)
- https://frontegg.com/guides/multi-factor-authentication-solutions (25 answers)
- https://guideflow.com/blog/multi-factor-authentication-software (23 answers)
- https://rippling.com/blog/mfa-providers (23 answers)
- https://gbhackers.com/best-mfa-compared (21 answers)
- https://checkthat.ai/answers/what-are-the-best-multi-factor-authentication-solutions (19 answers)
- https://miniorange.com/blog/mfa-providers (18 answers)
- https://clerk.com/articles/best-sso-and-mfa-providers-for-b2b-saas (16 answers)
- https://manageengine.com/products/self-service-password/blog/mfa/mfa-solutions-and-vendors.html (16 answers)
- https://mojoauth.com/blog/top-mfa-tools-secure-identity (16 answers)

## Warned against

- Google Authenticator: 6 of 7 labels negative. "Consumer-Grade MFA Apps Used for Enterprise (e.g., Google Authenticator, Authy as primary) ... Not suitable as a core enterprise solution." (DeepSeek V4 Flash, negative prompt)
- Okta Verify: 8 of 64 labels negative. "Avoid for Predictable Costs: Okta — While feature-rich, pricing escalates quickly" (Kimi K2, budget prompt)
- RSA SecurID: 4 of 11 labels negative. "Traditional physical tokens that generate a rotating 6-digit passcode (like legacy RSA SecurID systems) are heavily vulnerable to Adversary-in-the-Middle (AiTM) phishing" (Gemini 3.5 Flash, negative prompt)
- Auth0: 3 of 6 labels negative. "Unlike MAU (monthly active user)-based models (like Auth0 or some customer IAM platforms)... avoid consumption-based or MAU-based pricing models entirely" (DeepSeek V4 Flash, budget prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Microsoft Entra ID at 40%.

- Cisco Duo: 30% to 15%, −15. Cleared the floor by 4 points · rank 2 → 3 of 58.
- Okta Verify: 26% to 35%, +9. Inside the floor by 2 points · rank 3 → 2 of 58.
- Microsoft Authenticator: 0% to 4%, +4. Inside the floor by 7 points · rank 14 → 4 of 58.
- Microsoft Entra ID: 40% to 40%, ±0. Inside the floor by 11 points · rank 1 of 58, unchanged.
- YubiKey: 0% to 0%, ±0. Inside the floor by 11 points · rank 6 → 8 of 58.
- Ping Identity: 0% to 0%, ±0. Inside the floor by 11 points · rank 7 → 9 of 58.
- RSA SecurID: 0% to 0%, ±0. Inside the floor by 11 points · rank 10 → 21 of 58.

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/it.