# Identity verification for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "identity verification service" and as "KYC document and selfie verification tool", six framings each, to fourteen models with search on, on behalf of a small B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/it/identity/identity-verification/2026-11/smb

**Standing:** iDenfy leads with 23% of first choices; verdict contested. 48 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [iDenfy](https://www.gane.ai/index/it/vendors/idenfy/index.md) | 23% | 3% | 35 |
| 2 | [Sumsub](https://www.gane.ai/index/it/vendors/sumsub/index.md) | 19% | 12% | 48 |
| 3 | [Veriff](https://www.gane.ai/index/it/vendors/veriff/index.md) | 15% | 6% | 47 |
| 4 | [Didit](https://www.gane.ai/index/it/vendors/didit/index.md) | 12% | 0% | 13 |
| 5 | [Stripe Identity](https://www.gane.ai/index/it/vendors/stripe-identity/index.md) | 8% | 0% | 25 |
| 6 | [Persona](https://www.gane.ai/index/it/vendors/persona/index.md) | 6% | 27% | 37 |
| 7 | [Trulioo](https://www.gane.ai/index/it/vendors/trulioo/index.md) | 4% | 19% | 21 |
| 12 | [Shufti Pro](https://www.gane.ai/index/it/vendors/shufti-pro/index.md) | 0% | 0% | 11 |
| 63 | [Jumio](https://www.gane.ai/index/it/vendors/jumio/index.md) | 0% | 52% | 31 |
| 64 | [Onfido](https://www.gane.ai/index/it/vendors/onfido/index.md) | 0% | 62% | 24 |

Rank is by share of first choices among all 64 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Trulioo, iDenfy; alternatives Ondato
- GPT-5.4 mini: Sumsub; alternatives Jumio, Trulioo
- Gemini 3.5 Flash: Sumsub; alternatives Didit, Middesk, Persona, iDenfy
- Perplexity Sonar: iDenfy; alternatives Authenticate, Entrust Identity Verification, Middesk, Sumsub
- Grok 4.20: Persona; alternatives Sumsub, Veriff
- Mistral Small: Sumsub; alternatives Shufti Pro, Veriff
- DeepSeek V4 Flash: iDenfy; alternatives ARGOS Identity, Middesk, Persona, Sumsub
- Llama 4 Maverick: Sumsub; alternatives Shufti Pro, Signzy, Udentify, Veriff
- Qwen 3.7 Flash: Persona; alternatives Stripe Identity, Sumsub, Trulioo
- Kimi K2: Trulioo, Veriff; alternatives Didit, Middesk, Stripe Identity, Sumsub
- GLM 4.7 FlashX: Didit; alternatives Sumsub, Veriff, iDenfy
- MiniMax M2.5: Sumsub, iDenfy; alternatives Trustpair
- GPT-6 Luna: Baselayer; alternatives Middesk, Persona, Stripe Identity
- Muse Glimmer 30B: iDenfy; alternatives Didit, Persona, SEON, Sumsub

## Sources the answers cite

74 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- g2.com: 26 answers, 47 citations
- veriff.com: 26 answers, 38 citations
- didit.me: 19 answers, 32 citations
- bureau.id: 19 answers, 25 citations
- idenfy.com: 18 answers, 27 citations
- getapp.com: 17 answers, 18 citations
- beverified.org: 16 answers, 17 citations
- learn.g2.com: 16 answers, 16 citations

Pages named in the most answers:

- https://bureau.id/resources/blog/identity-verification-solutions (16 answers)
- https://getapp.com/all-software/identity-verification/org/small-business (16 answers)
- https://learn.g2.com/best-identity-verification-software (16 answers)
- https://veriff.com/pricing (15 answers)
- https://beverified.org/providers/identity-verification (13 answers)
- https://stackgo.io/resources/identity-verification-service-providers (13 answers)
- https://g2.com/categories/identity-verification/small-business (12 answers)
- https://authenticate.com/resources/blog/best-identity-verification-software (11 answers)
- https://slashdot.org/software/identity-verification/f-small-business (10 answers)
- https://trustpair.com/blog/best-identity-verification-solutions-selection-guide-and-provider-comparison (10 answers)

## Warned against

- Jumio: 16 of 31 labels negative. "Large legacy compliance engines (like Jumio or Socure) are built for enterprise-scale banks... Why to avoid: These platforms typically require expensive setup costs" (Muse Glimmer 30B, negative prompt)
- Onfido: 15 of 24 labels negative. "Frequently cited for clunky UX, poor document scanning/selfie experience, high user drop-off rates, and latency... Better for enterprises than resource-strapped small businesses." (Grok 4.20, negative prompt)
- Persona: 10 of 37 labels negative. "Reports of latency issues, high-friction doc scan/selfie processes, and underwhelming fraud tooling" (Grok 4.20, negative prompt)
- Sumsub: 6 of 48 labels negative. "one of the most heavily criticized identity verification platforms, with a Trustpilot rating of only 1.2 out of 5" (DeepSeek V4 Flash, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
New leader: Veriff (23%) to iDenfy (23%). Margin 8 points, within noise.

- Sumsub: 7% to 19%, +12. Cleared the floor by 1 point · rank 5 → 2 of 64.
- Veriff: 23% to 15%, −8. Inside the floor by 3 points · rank 1 → 3 of 64.
- Persona: 12% to 6%, −6. Inside the floor by 5 points · rank 3 → 6 of 64.
- iDenfy: 18% to 23%, +5. Inside the floor by 6 points · rank 2 → 1 of 64.
- Middesk: 5% to 0%, −5. Inside the floor by 6 points · rank 7 → 13 of 64.
- Onfido: 3% to 0%, −3. Inside the floor by 8 points · rank 9 → 64 of 64.
- Stripe Identity: 7% to 8%, +1. Inside the floor by 10 points · rank 6 → 5 of 64.
- Trulioo: 3% to 4%, +1. Inside the floor by 10 points · rank 8 → 7 of 64.
- Didit: 12% to 12%, ±0. Inside the floor by 11 points · rank 4 of 64, unchanged.
- Shufti Pro: 0% to 0%, ±0. Inside the floor by 11 points · rank 16 → 12 of 64.
- Ondato: 0% to 0%, ±0. Inside the floor by 11 points · rank 17 → 21 of 64.
- Jumio: 0% to 0%, ±0. Inside the floor by 11 points · rank 58 → 63 of 64.

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.