# Identity governance for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "identity governance platform" and as "identity governance and administration tool", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/it/identity/identity-governance/smb

**Standing:** Microsoft Entra ID Governance leads with 27% of first choices; verdict contested. 60 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Microsoft Entra ID Governance](https://www.gane.ai/index/it/vendors/microsoft-entra-id-governance/index.md) | 27% | 9% | 46 |
| 2 | [AccessOwl](https://www.gane.ai/index/it/vendors/accessowl/index.md) | 17% | 0% | 28 |
| 3 | [JumpCloud](https://www.gane.ai/index/it/vendors/jumpcloud/index.md) | 15% | 0% | 39 |
| 4 | [Okta Identity Governance](https://www.gane.ai/index/it/vendors/okta-identity-governance/index.md) | 10% | 21% | 53 |
| 5 | [tenfold](https://www.gane.ai/index/it/vendors/tenfold/index.md) | 8% | 0% | 21 |
| 6 | [Microsoft Entra ID](https://www.gane.ai/index/it/vendors/microsoft-entra-id/index.md) | 7% | 0% | 22 |
| 7 | [Lumos](https://www.gane.ai/index/it/vendors/lumos/index.md) | 5% | 7% | 30 |
| 8 | [ConductorOne](https://www.gane.ai/index/it/vendors/conductorone/index.md) | 2% | 9% | 11 |
| 15 | [Zluri](https://www.gane.ai/index/it/vendors/zluri/index.md) | 0% | 6% | 17 |
| 87 | [Omada Identity](https://www.gane.ai/index/it/vendors/omada-identity/index.md) | 0% | 82% | 11 |
| 88 | [One Identity Manager](https://www.gane.ai/index/it/vendors/one-identity-manager/index.md) | 0% | 96% | 23 |
| 89 | [Oracle Identity Governance](https://www.gane.ai/index/it/vendors/oracle-identity-governance/index.md) | 0% | 100% | 20 |

Rank is by share of first choices among all 91 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: AccessOwl; alternatives JumpCloud, Microsoft Entra ID, Okta Identity Governance, Torii
- GPT-5.4 mini: Microsoft Entra ID Governance; alternatives Okta Identity Governance
- Gemini 3.5 Flash: ConductorOne, Lumos; alternatives AccessOwl, Microsoft Entra ID Governance, Okta Identity Governance, Opal Security
- Perplexity Sonar: Lumos; alternatives Microsoft Entra ID Governance, Okta Identity Governance
- Grok 4.20: AccessOwl, tenfold; alternatives ManageEngine ADManager Plus, Tools4ever HelloID
- Mistral Small: AccessOwl; alternatives JumpCloud, Microsoft Entra ID Governance, Okta Identity Governance
- DeepSeek V4 Flash: JumpCloud, Okta Identity Governance; alternatives AccessOwl, Lumos, Microsoft Entra ID Governance
- Llama 4 Maverick: Microsoft Entra ID Governance
- Qwen 3.7 Flash: Rippling; alternatives AccessOwl, Drata, Idem, JumpCloud
- Kimi K2: JumpCloud; alternatives Lumos, Microsoft Entra ID, Zluri, tenfold
- GLM 4.7 FlashX: JumpCloud, Microsoft Entra ID Governance; alternatives Cisco Duo, Okta Identity Governance
- MiniMax M2.5: JumpCloud, Okta Identity Governance; alternatives Microsoft Entra ID Governance, OneLogin
- GPT-6 Luna: Microsoft Entra ID Governance; alternatives Okta Identity Governance
- Muse Glimmer 30B: Corma, SSOJet; alternatives AccessOwl, JumpCloud, Microsoft Entra ID, Okta Identity Governance

## Sources the answers cite

67 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- corma.io: 34 answers, 38 citations
- accessowl.com: 33 answers, 56 citations
- g2.com: 26 answers, 32 citations
- startwithidentity.com: 26 answers, 27 citations
- idenhq.com: 24 answers, 36 citations
- expertinsights.com: 23 answers, 23 citations
- softwareadvice.com: 20 answers, 22 citations
- gane.ai/index: 16 answers, 25 citations

Pages named in the most answers:

- https://accessowl.com/blog/buyers-guide-for-iga-tools-by-team-size (31 answers)
- https://corma.io/blog/top-10-iam-solutions-for-smbs-and-mid-size-companies-2026 (28 answers)
- https://expertinsights.com/identity-and-access-management/top-identity-governance-and-administration-solutions (22 answers)
- https://g2.com/categories/identity-governance-and-administration-iga (22 answers)
- https://gane.ai/index/it/identity/identity-governance/smb (16 answers)
- https://softwareadvice.com/identity-management (16 answers)
- https://startwithidentity.com/rankings (16 answers)
- https://idenhq.com/en/blog/identity-governance-and-administration-complete (15 answers)
- https://aimultiple.com/iga-solutions (10 answers)
- https://linx.security/blog/top-10-iga-tools-a-modern-identity-governance-buyers-guide (10 answers)

## Warned against

- SailPoint Identity Security Cloud: 49 of 51 labels negative. "High caution — often overkill for SMBs ... consistently flagged as platforms small businesses should avoid or approach with extreme caution" (DeepSeek V4 Flash, negative prompt)
- Saviynt Enterprise Identity Cloud: 35 of 37 labels negative. "Why Avoid: Saviynt positions itself as a modern, converged platform, but in practice, it often demands extensive customization" (Muse Glimmer 30B, negative prompt)
- Oracle Identity Governance: 20 of 20 labels negative. "Why SMBs should avoid: OIG is a legacy enterprise suite designed for massive on-premises or hybrid environments" (Gemini 3.5 Flash, negative prompt)
- One Identity Manager: 22 of 23 labels negative. "avoid or proceed with extreme caution with the classic enterprise IGA suites (SailPoint, Saviynt, One Identity, Omada, and similar platforms)" (Muse Glimmer 30B, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Microsoft Entra ID Governance at 27%.

- AccessOwl: 5% to 17%, +12. Cleared the floor by 1 point · rank 7 → 2 of 91.
- Microsoft Entra ID Governance: 18% to 27%, +9. Inside the floor by 2 points · rank 1 of 91, unchanged.
- tenfold: 2% to 8%, +6. Inside the floor by 5 points · rank 12 → 5 of 91.
- Microsoft Entra ID: 11% to 7%, −4. Inside the floor by 7 points · rank 4 → 6 of 91.
- Lumos: 8% to 5%, −3. Inside the floor by 8 points · rank 5 → 7 of 91.
- ConductorOne: 5% to 2%, −3. Inside the floor by 8 points · rank 6 → 8 of 91.
- Zluri: 3% to 0%, −3. Inside the floor by 8 points · rank 9 → 15 of 91.
- SailPoint Identity Security Cloud: 3% to 0%, −3. Inside the floor by 8 points · rank 11 → 91 of 91.
- Okta Identity Governance: 11% to 10%, −1. Inside the floor by 10 points · rank 3 → 4 of 91.
- JumpCloud: 15% to 15%, ±0. Inside the floor by 11 points · rank 2 → 3 of 91.
- Omada Identity: 0% to 0%, ±0. Inside the floor by 11 points · rank 82 → 87 of 91.
- One Identity Manager: 0% to 0%, ±0. Inside the floor by 11 points · rank 86 → 88 of 91.

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/it.