# Customer identity and access management for enterprise buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "customer identity platform" and as "CIAM solution for a product's users", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/it/identity/customer-identity-and-access-management/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/it/identity/customer-identity-and-access-management/enterprise/index.md

**Standing:** Auth0 leads with 47% of first choices; verdict clear leader. 51 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Auth0](https://www.gane.ai/index/it/vendors/auth0/index.md) | 47% | 15% | 73 |
| 2 | [Microsoft Entra External ID](https://www.gane.ai/index/it/vendors/microsoft-entra-external-id/index.md) | 10% | 12% | 51 |
| 3 | [Ping Identity](https://www.gane.ai/index/it/vendors/ping-identity/index.md) | 6% | 14% | 49 |
| 5 | [Frontegg](https://www.gane.ai/index/it/vendors/frontegg/index.md) | 4% | 9% | 22 |
| 6 | [WorkOS AuthKit](https://www.gane.ai/index/it/vendors/workos-authkit/index.md) | 4% | 9% | 23 |
| 10 | [LoginRadius](https://www.gane.ai/index/it/vendors/loginradius/index.md) | 2% | 20% | 10 |
| 11 | [Amazon Cognito](https://www.gane.ai/index/it/vendors/amazon-cognito/index.md) | 2% | 43% | 23 |
| 15 | [Okta](https://www.gane.ai/index/it/vendors/okta/index.md) | 2% | 40% | 10 |
| 16 | [IBM Verify](https://www.gane.ai/index/it/vendors/ibm-verify/index.md) | 0% | 0% | 18 |
| 17 | [WSO2 Identity Server](https://www.gane.ai/index/it/vendors/wso2-identity-server/index.md) | 0% | 9% | 11 |
| 23 | [Stytch](https://www.gane.ai/index/it/vendors/stytch/index.md) | 0% | 33% | 12 |
| 50 | [ForgeRock Identity Platform](https://www.gane.ai/index/it/vendors/forgerock-identity-platform/index.md) | 0% | 47% | 19 |

Rank is by share of first choices among all 68 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: no first choice
- GPT-5.4 mini: Auth0; alternatives Ping Identity
- Gemini 3.5 Flash: Frontegg; alternatives Auth0, Microsoft Entra External ID, Ping Identity, WorkOS AuthKit
- Perplexity Sonar: WorkOS AuthKit; alternatives Auth0, Frontegg, Microsoft Entra External ID
- Grok 4.20: Auth0; alternatives Microsoft Entra External ID, Ping Identity, Transmit Security
- Mistral Small: Auth0; alternatives IBM Verify, Microsoft Entra External ID, Ping Identity, WSO2 Identity Server
- DeepSeek V4 Flash: Auth0, WorkOS AuthKit; alternatives Frontegg, Microsoft Entra External ID, Ping Identity
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Okta; alternatives Auth0, ForgeRock Identity Platform, Microsoft Entra ID, OneLogin
- Kimi K2: Auth0; alternatives Frontegg, Microsoft Entra External ID, Ping Identity, WorkOS AuthKit
- GLM 4.7 FlashX: Auth0; alternatives Frontegg, Ping Identity, SSOJet, WorkOS AuthKit
- MiniMax M2.5: Auth0; alternatives LoginRadius
- GPT-6 Luna: Auth0; alternatives Frontegg, Microsoft Entra External ID, Ping Identity
- Muse Glimmer 30B: Auth0; alternatives Microsoft Entra External ID, Ping Identity incl. ForgeRock

## Sources the answers cite

76 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- securityboulevard.com: 45 answers, 88 citations
- guideflow.com: 43 answers, 43 citations
- guptadeepak.com: 42 answers, 69 citations
- cybersecuritynews.com: 36 answers, 49 citations
- descope.com: 30 answers, 34 citations
- workos.com: 28 answers, 38 citations
- loginradius.com: 26 answers, 35 citations
- startwithidentity.com: 25 answers, 37 citations

Pages named in the most answers:

- https://guideflow.com/blog/ciam-software (43 answers)
- https://cybersecuritynews.com/best-ciam-solutions/amp (29 answers)
- https://securityboulevard.com/2026/08/top-5-enterprise-ciam-platforms-in-2026-in-depth-comparison (28 answers)
- https://expertinsights.com/identity-and-access-management/top-customer-identity-and-access-management-ciam-solutions (25 answers)
- https://descope.com/blog/post/ciam-solutions (22 answers)
- https://securityboulevard.com/2026/08/top-5-enterprise-ciam-platforms-in-2026-in-depth-comparison-2 (22 answers)
- https://checkthat.ai/answers/what-are-the-best-customer-identity-and-access-management-solutions (21 answers)
- https://workos.com/blog/top-ciam-providers-in-2026 (19 answers)
- https://guptadeepak.com/comprehensive-ciam-providers-directory-top-identity-authentication-solutions (19 answers)
- https://loginradius.com/blog/identity/top-ciam-for-large-enterprises (16 answers)

## Warned against

- Auth0: 11 of 73 labels negative. "Why Avoid the Giants (Okta, Auth0, Ping) for This Specific Goal?" (Qwen 3.7 Flash, budget prompt)
- ForgeRock Identity Platform: 9 of 19 labels negative. "adopting the legacy ForgeRock stack means inheriting a sunsetting product" (DeepSeek V4 Flash, negative prompt)
- Amazon Cognito: 10 of 23 labels negative. "What to Avoid - AWS Cognito at scale — while cheap initially, costs become unpredictable with growth" (Kimi K2, budget prompt)
- Ping Identity: 7 of 49 labels negative. "Why Avoid the Giants (Okta, Auth0, Ping) for This Specific Goal?" (Qwen 3.7 Flash, budget prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Auth0 at 42%.

- WorkOS AuthKit: 13% to 5%, −8. Inside the floor by 3 points · rank 2 → 4 of 61.
- FusionAuth: 11% to 5%, −6. Inside the floor by 5 points · rank 3 → 6 of 61.
- Auth0: 47% to 42%, −5. Inside the floor by 6 points · rank 1 of 61, unchanged.
- LoginRadius: 6% to 2%, −4. Inside the floor by 7 points · rank 5 → 10 of 61.
- Descope: 4% to 0%, −4. Inside the floor by 7 points · rank 7 → 22 of 61.
- Microsoft Entra External ID: 9% to 12%, +3. Inside the floor by 8 points · rank 4 → 2 of 61.
- Ping Identity: 4% to 7%, +3. Inside the floor by 8 points · rank 6 → 3 of 61.
- Frontegg: 2% to 5%, +3. Inside the floor by 8 points · rank 8 → 5 of 61.
- Amazon Cognito: 0% to 2%, +2. Inside the floor by 9 points · rank 54 → 13 of 61.
- Okta: 2% to 2%, ±0. Inside the floor by 11 points · rank 9 → 14 of 61.
- IBM Verify: 0% to 0%, ±0. Inside the floor by 11 points · rank 11 → 15 of 61.
- WSO2 Identity Server: 0% to 0%, ±0. Inside the floor by 11 points · rank 12 → 16 of 61.

## Record

- Method: https://www.gane.ai/index/it/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/it.