# T. Rowe Price: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 13 judge labels across 1 category by 9 of 14 models. Page: https://www.gane.ai/index/hr/vendors/t-rowe-price

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [401(k) providers](https://www.gane.ai/index/hr/rewards/401k-providers/index.md) | 0% | 23 | 31% | 13 |

## What the models said for it

- "push for low-cost leaders like Vanguard, Fidelity, or T. Rowe Price" (Grok 4.20, 401(k) providers)
- "T. Rowe Price (8.5/10) - Strong actively managed funds" (MiniMax M2.5, 401(k) providers)
- "Distinctive for its "advisor-first" philosophy." (Qwen 3.7 Flash, 401(k) providers)
- "T. Rowe Price for active fund access" (Muse Glimmer 30B, 401(k) providers)

## And against it

- "many small-to-medium company 401(k) plans using T. Rowe as a custodian charge employees high administrative fees" (Qwen 3.7 Flash, 401(k) providers)
- "Recent class action lawsuits have been brought against Fidelity, BlackRock and T. Rowe Price." (Claude Haiku 4.5, 401(k) providers)
- "some 401(k) plans from T. Rowe Price can be expensive, especially for smaller plans" (Mistral Small, 401(k) providers)
- "Not the worst in class, but significantly pricier than comparable options" (Kimi K2, 401(k) providers)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 2 | 0 | 3 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 0 | 1 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named T. Rowe Price, from 25 of the 31 answers that named it (only the models that return a source list).

### Domains cited

- reddit.com: 10
- forbes.com: 9
- investmentnews.com: 9
- leadchangegroup.com: 9
- planprovider.pro: 8
- 401k.is: 7
- adp.com: 5
- betterment.com: 5
- bogleheads.org: 5
- gitnux.org: 5

### Pages cited

- https://forbes.com/advisor/retirement/best-401k-plans: 9
- https://investmentnews.com/glossary/401k-companies/263041: 7
- https://planprovider.pro/compare: 7
- https://401k.is/compare: 6
- https://planprovider.pro/retirement-plans/401k: 6
- https://bogleheads.org/forum/viewtopic.php: 5
- https://leadchangegroup.com/401k-providers: 5
- https://leadchangegroup.com/401k-providers/enterprise: 5

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.