# ShareBuilder 401k: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 12 judge labels across 1 category by 8 of 14 models. Page: https://www.gane.ai/index/hr/vendors/sharebuilder-401k

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [401(k) providers](https://www.gane.ai/index/hr/rewards/401k-providers/index.md) | 2% | 12 | 8% | 12 |

## What the models said for it

- "Offers plans starting at $8/month for solo 401(k)s and $100/month for small businesses with employees. They claim up to 62% lower costs than the industry average" (Mistral Small, 401(k) providers)
- "Best if you want a very low-cost, ETF-focused approach: ShareBuilder 401k is aimed at small to mid-sized companies" (GPT-5.4 mini, 401(k) providers)
- "Claims to cost up to 62% less than the industry average... Very low barrier to entry for budget-conscious companies." (DeepSeek V4 Flash, 401(k) providers)
- "For Small Businesses: ShareBuilder 401k, Employee Fiduciary, Betterment for Business" (Grok 4.20, 401(k) providers)

## And against it

- "may not deliver competitive results or easy exits" (Grok 4.20, 401(k) providers)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 2 | 0 | 1 | 3 |
| Mistral Small | 1 | 0 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named ShareBuilder 401k, from 32 of the 32 answers that named it (only the models that return a source list).

### Domains cited

- adp.com: 21
- forbes.com: 20
- fitsmallbusiness.com: 15
- sharebuilder401k.com: 14 (its own site)
- employeefiduciary.com: 13
- betterment.com: 12
- fidelity.com: 11
- reddit.com: 10
- investmentnews.com: 9
- joinhomebase.com: 9

### Pages cited

- https://forbes.com/advisor/retirement/best-401k-plans: 20
- https://adp.com/what-we-offer/benefits/retirement/401k.aspx: 19
- https://fitsmallbusiness.com/best-401k-companies: 15
- https://adp.com/what-we-offer/benefits/retirement/adp-401k-essential.aspx: 13
- https://betterment.com/top-401ks-for-small-businesses-in-2026: 11
- https://sharebuilder401k.com/: 10
- https://joinhomebase.com/blog/who-are-the-best-small-business-401k-providers: 9
- https://themodernwallet.com/roundup/best-401k-providers-for-small-business: 8

## In its own words

What ShareBuilder 401k's own pages state, read 2026-10-06. Stated by the vendor, not checked by the index.

- Positioning: 401(k) industry pioneer offering solo, small business, and mid-size 401(k) plans 36-62% less expensive than industry average. (https://sharebuilder401k.com/)
- For: small and medium-sized businesses, as well as the self-employed (https://sharebuilder401k.com/)
- Price stated: Get a Solo 401(k) for as low as $8/mo. Small business 401(k)s under $100/mo. Save up to 62% on costs vs competitors. (https://sharebuilder401k.com/)
- Starting price: 8 (https://sharebuilder401k.com/)
- Customers named: Haddad & Partners, Sol Good Media, Mothers' Milk Bank WGL, Vision2Voice Healthcare Communications

## What it publishes

Every page sharebuilder401k.com exposes, read 2026-10-05: 182 addresses. By kind, pages and the last 90 days:

- blog: 88 pages, 0 in the last 90 days, latest undated
- case study: 1 pages, 0 in the last 90 days, latest undated
- comparison: 6 pages, 0 in the last 90 days, latest 2019-07-27
- template or tool: 3 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 16 pages, 0 in the last 90 days, latest 2019-07-27
- podcast or video: 2 pages, 0 in the last 90 days, latest undated
- Recent: 2019-07-27 comparison: 401k vs sep ira https://www.sharebuilder401k.com/help/401k-vs-sep-ira
- Recent: 2019-07-27 glossary or explainer: Glossary https://www.sharebuilder401k.com/help/glossary

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.