# ShareBuilder 401k alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 229 of the 252 answers in the 1 category where ShareBuilder 401k holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/hr/vendors/sharebuilder-401k/alternatives

## Named instead, most often (every category and segment added)

- Fidelity Investments: 43
- Human Interest: 25
- Guideline: 22
- Fidelity Advantage 401: 21
- Vanguard Workplace Solutions: 14
- ADP Retirement Services: 13

## 401(k) providers

**Small business**: 70 of 84 answers did not name ShareBuilder 401k (ShareBuilder 401k is #6 of 11 at 7%).

- Guideline: first choice in 17 of those 70
- Human Interest: first choice in 10 of those 70
- ADP Retirement Services: first choice in 6 of those 70
- Employee Fiduciary 401(k) Plan: first choice in 6 of those 70
- Fidelity Advantage 401: first choice in 4 of those 70
- Vanguard Workplace Solutions: first choice in 3 of those 70
- Betterment for Business: first choice in 2 of those 70
- Gusto 401(k) powered by Guideline: first choice in 2 of those 70

**Mid-market**: 75 of 84 answers did not name ShareBuilder 401k (ShareBuilder 401k is #11 of 18 at 2%).

- Human Interest: first choice in 12 of those 75
- Fidelity Workplace Investing: first choice in 8 of those 75
- Fidelity Advantage 401: first choice in 7 of those 75
- Fidelity Investments: first choice in 7 of those 75
- Guideline: first choice in 5 of those 75
- ADP Retirement Services: first choice in 4 of those 75
- Empower Retirement: first choice in 4 of those 75
- Employee Fiduciary 401(k) Plan: first choice in 3 of those 75

**Enterprise**: 84 of 84 answers did not name ShareBuilder 401k.

- Fidelity Investments: first choice in 36 of those 84
- Vanguard Workplace Solutions: first choice in 11 of those 84
- Fidelity Advantage 401: first choice in 10 of those 84
- Empower Retirement: first choice in 6 of those 84
- ADP Retirement Services: first choice in 3 of those 84
- Human Interest: first choice in 3 of those 84
- Charles Schwab: first choice in 2 of those 84
- Principal: first choice in 2 of those 84

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.