# Profit.co: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 48 judge labels across 2 categories by 14 of 14 models. Page: https://www.gane.ai/index/hr/vendors/profit-co

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Goals and OKRs](https://www.gane.ai/index/hr/performance/goals-and-okrs/index.md) | 13% | 2 | 11% | 44 |
| [Performance management](https://www.gane.ai/index/hr/performance/performance-management/index.md) | 0% | 20 | 25% | 4 |

## What the models said for it

- "The best free OKR management software in 2026 is Profit.co, which offers a permanently free plan with unlimited OKRs" (Muse Glimmer 30B, Goals and OKRs)
- "1. Profit.co — *Best Free Option* ... The most generous truly free plan that never expires" (Kimi K2, Goals and OKRs)
- "Profit.co (Best Overall Free Option) ... Permanently free plan for unlimited users and OKRs" (Grok 4.20, Goals and OKRs)
- "Perdoo and Profit.co are frequently cited as the best overall for mid-sized teams" (Mistral Small, Goals and OKRs)

## And against it

- "creation is slow and form-heavy, with no importer... the interface has a steep learning curve" (Claude Haiku 4.5, Goals and OKRs)
- "Steer clear of enterprise platforms (like WorkBoard or Profit.co's higher tiers)" (Gemini 3.5 Flash, Goals and OKRs)
- "Profit.co bundles goals with performance and strategy execution but can feel more feature-heavy." (Grok 4.20, Goals and OKRs)
- "one comparison specifically cautions that Profit.co's 4.5 rating came from only 12 ratings" (Perplexity Sonar, Performance management)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 0 | 1 | 4 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 2 | 1 | 1 | 5 |
| Perplexity Sonar | 0 | 1 | 1 | 2 | 4 |
| Grok 4.20 | 1 | 0 | 1 | 2 | 4 |
| Mistral Small | 2 | 1 | 1 | 0 | 4 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 0 | 3 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 1 | 4 | 0 | 0 | 5 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-6 Luna | 1 | 2 | 0 | 0 | 3 |
| Muse Glimmer 30B | 1 | 3 | 1 | 0 | 5 |

## Sources returned with these answers

The sites and pages cited by the answers that named Profit.co, from 129 of the 139 answers that named it (only the models that return a source list).

### Domains cited

- tability.io: 79
- okrstool.com: 67
- profit.co: 67 (its own site)
- ones.com: 52
- mooncamp.com: 39
- worxmate.ai: 36
- capterra.com: 31
- guideflow.com: 27
- peoplegoal.com: 23
- softwareadvice.com: 22

### Pages cited

- https://tability.io/odt/articles/best-okr-software-for-enterprise: 29
- https://guideflow.com/blog/okr-software: 26
- https://okrstool.com/blog/okr-software: 25
- https://okrstool.com/blog/best-okr-software: 22
- https://tability.io/compare/platforms: 22
- https://peoplegoal.com/blog/okr-software-for-small-business: 20
- https://tability.io/compare/enterprise: 20
- https://profit.co/top-10-best-okr-software: 19

## In its own words

What Profit.co's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI-Powered Strategy Execution Platform (https://profit.co/)
- For: organizations (https://profit.co/)
- Price stated: Pricing is based on the number of users and modules included in your plan. (https://profit.co/)
- Free plan or trial: free 30-day trial with full feature access and no credit card required (https://profit.co/)
- Integrations claimed: 100 (https://profit.co/); 80 (https://www.profit.co/pricing) (pages disagree)
- Certifications: SOC 2 Type II, ISO 27001, HIPAA, GDPR
- Hosting: US, EU, Middle East, KSA, multi-region, on-premises
- Customers named: TOYOTA Connected India Pvt Ltd, Intuitive Surgical, Tata Elxsi, REHAU Americas, Deriv, SunTec Business Solutions, Lead Forensics, GovTech Singapore

## What it publishes

Every page profit.co exposes, read 2026-09-29: 2871 addresses. By kind, pages and the last 90 days:

- blog: 1636 pages, 0 in the last 90 days, latest undated
- case study: 119 pages, 0 in the last 90 days, latest 2026-05-28
- webinar or virtual event: 77 pages, 0 in the last 90 days, latest 2026-03-03
- conference or event: 2 pages, 0 in the last 90 days, latest undated
- report or ebook: 40 pages, 6 in the last 90 days, latest 2026-09-02
- comparison: 167 pages, 19 in the last 90 days, latest 2026-09-21
- template or tool: 6 pages, 1 in the last 90 days, latest 2026-07-07
- glossary or explainer: 114 pages, 13 in the last 90 days, latest 2026-09-25
- podcast or video: 1 pages, 0 in the last 90 days, latest 2023-03-24
- news or press: 2 pages, 1 in the last 90 days, latest 2026-09-03
- Recent: 2026-09-25 glossary or explainer: What is goal alignment software https://www.profit.co/blog/performance-management/what-is-goal-alignment-software
- Recent: 2026-09-22 glossary or explainer: What is an okr tool definition features how it works https://www.profit.co/blog/okr-university/what-is-an-okr-tool-definition-features-how-it-works
- Recent: 2026-09-21 comparison: Profit co vs bsc designer which balanced scorecard tool is right for strategy leaders https://www.profit.co/blog/balanced-scorecard/profit-co-vs-bsc-designer-which-balanced-scorecard-tool-is-right-for-strategy-leaders
- Recent: 2026-09-18 glossary or explainer: What is strategic portfolio management and why most project investments miss the point https://www.profit.co/blog/ppm-fundamentals/what-is-strategic-portfolio-management-and-why-most-project-investments-miss-the-point
- Recent: 2026-09-18 glossary or explainer: What is project prioritisation why most teams get it wrong https://www.profit.co/blog/ppm-fundamentals/what-is-project-prioritisation-why-most-teams-get-it-wrong
- Recent: 2026-09-18 glossary or explainer: What is portfolio governance a framework for strategic project decisions https://www.profit.co/blog/ppm-fundamentals/what-is-portfolio-governance-a-framework-for-strategic-project-decisions

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.