# Principal Financial: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 1 category by 2 of 14 models. Page: https://www.gane.ai/index/hr/vendors/principal-financial

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [401(k) providers](https://www.gane.ai/index/hr/rewards/401k-providers/index.md) | 0% | 54 | 50% | 2 |

## What the models said for it

- "Similar to Empower, a giant in the general insurance and benefits sector." (Qwen 3.7 Flash, 401(k) providers)

## And against it

- "Common Examples: John Hancock, Transamerica, Principal Financial, AXA / Equitable" (Gemini 3.5 Flash, 401(k) providers)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Principal Financial, from 4 of the 6 answers that named it (only the models that return a source list).

### Domains cited

- reddit.com: 4
- bogleheads.org: 3
- investmentnews.com: 3
- bbb.org: 2
- employeefiduciary.com: 2
- napa-net.org: 2
- news.bloomberglaw.com: 2
- planadviser.com: 2
- plansponsor.com: 2
- 401k.is: 1

### Pages cited

- https://bogleheads.org/forum/viewtopic.php: 3
- https://bbb.org/us/ca/burlingame/profile/retirement-planning-services/guideline-1116-927312/customer-reviews: 2
- https://reddit.com/r/personalfinance/comments/5uf1a9/401k_plans_which_financial_service_providers_are: 2
- https://401k.is/compare: 1
- https://401kspecialistmag.com/how-not-to-get-sued-erisa-litigation-2026-part-1: 1
- https://adp.com/resources/articles-and-insights/articles/4/401k-for-small-business-owners.aspx: 1
- https://aon.com/getmedia/473f7027-44b7-4986-8c40-d9969e630180/fiduciary-liability-insurance-current-trends-and-emerging-issues-for-public-companies.pdf: 1
- https://asppa-net.org/news/2023/7/suit-says-fiduciaries-700-million-401k-fell-short: 1

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.