# Lurn: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 7 judge labels across 1 category by 7 of 14 models. Page: https://www.gane.ai/index/hr/vendors/lurn

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Coaching platforms](https://www.gane.ai/index/hr/learning/coaching-platforms/index.md) | 0% | 156 | 100% | 7 |

## And against it

- "The FTC sued over unsupported earnings claims and later sent refunds to consumers who bought its coaching or mentoring programs." (GPT-6 Luna, Coaching platforms)
- "The FTC has sued Lurn for making false claims... This is a red flag for potential scams" (Mistral Small, Coaching platforms)
- "The FTC sued Lurn over claims that customers could easily earn six-figure incomes" (Perplexity Sonar, Coaching platforms)
- "Sued by the FTC (Federal Trade Commission) in September 2023 for deceptive claims" (DeepSeek V4 Flash, Coaching platforms)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Lurn, from 22 of the 22 answers that named it (only the models that return a source list).

### Domains cited

- consumer.ftc.gov: 22
- ftc.gov: 16
- reddit.com: 12
- trustpilot.com: 11
- militaryconsumer.gov: 8
- bbb.org: 7
- search.ftc.gov: 7
- coachful.co: 5
- g2.com: 5
- coachilly.com: 4

### Pages cited

- https://consumer.ftc.gov/consumer-alerts/2023/09/not-all-business-coaches-are-trying-help-you: 18
- https://consumer.ftc.gov/consumer-alerts/2026/04/how-spot-and-avoid-business-coaching-scams: 18
- https://consumer.ftc.gov/articles/when-business-offer-or-coaching-program-scam: 14
- https://consumer.ftc.gov/consumer-alerts/2023/08/vetting-business-or-coaching-opportunity-you-buy: 11
- https://consumer.ftc.gov/media/79949: 9
- https://ftc.gov/news-events/news/press-releases/2024/06/ftc-sends-more-24-million-consumers-harmed-deceptive-business-coaching-scheme-lurn: 8
- https://militaryconsumer.gov/blog/how-spot-avoid-business-coaching-scams: 8
- https://ftc.gov/legal-library/browse/cases-proceedings: 6

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.