# Instacart: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 2 categories by 2 of 14 models. Page: https://www.gane.ai/index/hr/vendors/instacart

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Compensation management](https://www.gane.ai/index/hr/rewards/compensation-management/index.md) | 0% | 112 | 100% | 1 |
| [Contingent workforce management](https://www.gane.ai/index/hr/planning/contingent-workforce-management/index.md) | 0% | 101 | 100% | 1 |

## And against it

- "Gig Economy Apps (Uber, DoorDash, Instacart, Lyft) ... deceptive pay practices" (Kimi K2, Contingent workforce man)
- "Human Rights Watch specifically raised concerns about these practices across Uber, Lyft, DoorDash, Instacart, Shipt, Favor, and Amazon Flex." (Perplexity Sonar, Compensation management)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Instacart, from 2 of the 2 answers that named it (only the models that return a source list).

### Domains cited

- alidropship.com: 1
- apnews.com: 1
- bbb.org: 1
- bitdefender.com: 1
- blog.freelancersunion.org: 1
- consumer.ftc.gov: 1
- consumer.gov: 1
- deloitte.com: 1
- elegantthemes.com: 1
- fieldnation.com: 1

### Pages cited

- https://alidropship.com/trusted-online-earning-sites: 1
- https://apnews.com/article/online-gig-workers-labor-employment-world-bank-40b81a789fd5f0fb366e83f0223d832f: 1
- https://bbb.org/article/scams/22645-bbb-scam-alert-hiring-freelance-help-watch-out-for-impostors: 1
- https://bbb.org/us/ca/san-francisco/profile/recruitment-services/wonolo-inc-1116-547163/complaints: 1
- https://bbb.org/us/co/denver/profile/computer-software/gigsmart-inc-1296-90278865/complaints: 1
- https://bitdefender.com/en-us/blog/hotforsecurity/task-scams-fake-online-jobs: 1
- https://blog.freelancersunion.org/2026/07/21/freelance-platforms-is-it-working-the-way-you-want: 1
- https://consumer.ftc.gov/features/pass-it-on/job-and-money-making-scams: 1

## In its own words

What Instacart's own pages state, read 2026-10-06. Stated by the vendor, not checked by the index.

- Positioning: Order same-day delivery or pickup from more than 300 retailers and grocers. (https://instacart.com/)
- For: people who want groceries, alcohol, home essentials, and more delivered or picked up (https://instacart.com/)
- Price stated: Delivery fees start at $3.99 for same-day orders over $35. With an optional Instacart+ membership, you can get $0 delivery fees on eligible orders. (https://instacart.com/)
- Starting price: 3.99 (https://instacart.com/)
- Hosting: the U.S. & Canada
- Customers named: Walmart, Costco, Food Lion, ALDI, Sprouts Farmers Market, Restaurant Depot, Sam's Club, CVS®

## What it publishes

Every page instacart.com exposes, read 2026-09-29: 533 addresses. By kind, pages and the last 90 days:

- blog: 9 pages, 0 in the last 90 days, latest undated
- case study: 6 pages, 0 in the last 90 days, latest undated
- report or ebook: 23 pages, 1 in the last 90 days, latest 2026-07-09
- comparison: 1 pages, 0 in the last 90 days, latest undated
- template or tool: 11 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 1 pages, 0 in the last 90 days, latest undated
- news or press: 2 pages, 1 in the last 90 days, latest 2026-09-09
- Recent: 2026-09-09 news or press: Meet clementine instacart s ai shopping assistant that takes what s for dinner off your plate https://company.instacart.com/pressreleases/meet-clementine-instacart-s-ai-shopping-assistant-that-takes-what-s-for-dinner-off-your-plate
- Recent: 2026-07-09 report or ebook: White paper turning the perimeter into a profit engine https://company.instacart.com/enterprise-blog/white-paper-turning-the-perimeter-into-a-profit-engine

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.