# Human Interest: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 41 judge labels across 1 category by 14 of 14 models. Page: https://www.gane.ai/index/hr/vendors/human-interest

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [401(k) providers](https://www.gane.ai/index/hr/rewards/401k-providers/index.md) | 27% | 1 | 7% | 41 |

## What the models said for it

- "If you want a modern, all‑in experience with automated compliance: Go with Human Interest or Betterment for Business." (GLM 4.7 FlashX, 401(k) providers)
- "I'd generally recommend Human Interest if your priority is a modern 401(k) platform that's easy to administer and scale" (GPT-5.4 mini, 401(k) providers)
- "Human Interest is a strong alternative if you prioritize a modern, low-friction experience and high satisfaction scores" (Muse Glimmer 30B, 401(k) providers)
- "I'd recommend starting with Fidelity or Human Interest due to their strong fiduciary support, competitive fees" (GLM 4.7 FlashX, 401(k) providers)

## And against it

- "pricing surfaced in my search was $120 + $5 per eligible employee per month, which is typically higher than Guideline for small teams" (GPT-5.4 mini, 401(k) providers)
- "As plans grow past $20M–$30M in assets or 500+ employees, traditional recordkeepers like Fidelity or Empower often provide better scale" (Gemini 3.5 Flash, 401(k) providers)
- "though Human Interest had some service hiccups during rapid growth" (DeepSeek V4 Flash, 401(k) providers)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 1 | 2 | 0 | 1 | 4 |
| Gemini 3.5 Flash | 1 | 3 | 0 | 1 | 5 |
| Perplexity Sonar | 1 | 2 | 0 | 0 | 3 |
| Grok 4.20 | 1 | 1 | 0 | 0 | 2 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 2 | 1 | 1 | 1 | 5 |
| Llama 4 Maverick | 2 | 0 | 3 | 0 | 5 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 2 | 0 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 2 | 0 | 0 | 0 | 2 |
| MiniMax M2.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 1 | 1 | 0 | 2 |
| Muse Glimmer 30B | 1 | 3 | 0 | 0 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named Human Interest, from 85 of the 92 answers that named it (only the models that return a source list).

### Domains cited

- adp.com: 51
- leadchangegroup.com: 45
- betterment.com: 37
- forbes.com: 34
- humaninterest.com: 27 (its own site)
- myubiquity.com: 22
- fidelity.com: 20
- spotsaas.com: 20
- reddit.com: 19
- planprovider.pro: 17

### Pages cited

- https://adp.com/what-we-offer/benefits/retirement/401k.aspx: 41
- https://forbes.com/advisor/retirement/best-401k-plans: 33
- https://betterment.com/top-401ks-for-small-businesses-in-2026: 31
- https://leadchangegroup.com/401k-providers: 22
- https://leadchangegroup.com/401k-providers/mid-market: 20
- https://leadchangegroup.com/401k-providers/small-business: 19
- https://adp.com/what-we-offer/benefits/retirement/adp-401k-essential.aspx: 17
- https://themodernwallet.com/roundup/best-401k-providers-for-small-business: 16

## In its own words

What Human Interest's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Highest-Rated 401(k) Plan Provider (https://humaninterest.com/)
- For: employers (https://humaninterest.com/)
- Price stated: Flat monthly fees to run your plan. If a comparable plan costs less, that price will be matched. (https://humaninterest.com/)
- Starting price: 80 (https://humaninterest.com/pricing)
- Integrations claimed: 600 (https://humaninterest.com/)
- Customers named: Maxx Potential, Becky's PetCare, Habitat for Humanity of Summit and Wasatch Counties, Cat5 Resources, Flowers for Dreams, Habitat for Humanity, Habitat for Humanity of Summit & Wasatch Counties, Becky's Pet Care

## What it publishes

Every page humaninterest.com exposes, read 2026-09-29: 574 addresses. By kind, pages and the last 90 days:

- blog: 1 pages, 0 in the last 90 days, latest undated
- case study: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 34 pages, 0 in the last 90 days, latest undated
- comparison: 25 pages, 0 in the last 90 days, latest undated
- template or tool: 10 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 368 pages, 0 in the last 90 days, latest undated
- news or press: 32 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.