# Human Interest alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 186 of the 252 answers in the 1 category where Human Interest holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/hr/vendors/human-interest/alternatives

## Named instead, most often (every category and segment added)

- Fidelity Investments: 40
- Fidelity Advantage 401: 18
- Vanguard Workplace Solutions: 15
- Guideline: 13
- ADP Retirement Services: 10
- Employee Fiduciary 401(k) Plan: 8

## 401(k) providers

**Small business**: 55 of 84 answers did not name Human Interest (Human Interest is #2 of 11 at 16%).

- Guideline: first choice in 11 of those 55
- ADP Retirement Services: first choice in 6 of those 55
- Employee Fiduciary 401(k) Plan: first choice in 6 of those 55
- ShareBuilder 401k: first choice in 5 of those 55
- Fidelity Advantage 401: first choice in 3 of those 55
- Ubiquity Retirement + Savings: first choice in 2 of those 55
- Vanguard Workplace Solutions: first choice in 2 of those 55
- ADP 401k Essential: first choice in 1 of those 55

**Mid-market**: 53 of 84 answers did not name Human Interest (Human Interest is #1 of 18 at 27%).

- Fidelity Advantage 401: first choice in 6 of those 53
- Fidelity Investments: first choice in 6 of those 53
- ADP Retirement Services: first choice in 2 of those 53
- Employee Fiduciary 401(k) Plan: first choice in 2 of those 53
- Guideline: first choice in 2 of those 53
- Vanguard Workplace Solutions: first choice in 2 of those 53
- Empower Retirement: first choice in 1 of those 53
- Fidelity Workplace Investing: first choice in 1 of those 53

**Enterprise**: 78 of 84 answers did not name Human Interest (Human Interest is #6 of 11 at 6%).

- Fidelity Investments: first choice in 34 of those 78
- Vanguard Workplace Solutions: first choice in 11 of those 78
- Fidelity Advantage 401: first choice in 9 of those 78
- Empower Retirement: first choice in 6 of those 78
- ADP Retirement Services: first choice in 2 of those 78
- Charles Schwab: first choice in 2 of those 78
- Principal: first choice in 2 of those 78
- ADP 401(k) Premier: first choice in 1 of those 78

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.