# HubSpot: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 4 judge labels across 2 categories by 4 of 14 models. Page: https://www.gane.ai/index/hr/vendors/hubspot

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Staffing agency platforms](https://www.gane.ai/index/hr/talent/staffing-agency-platforms/index.md) | 0% | 47 | 33% | 3 |
| [Employee engagement surveys](https://www.gane.ai/index/hr/experience/employee-engagement-surveys/index.md) | 0% | 56 | 0% | 1 |

## What the models said for it

- "pair Greenhouse (ATS) with HubSpot (CRM) for a powerful, scalable stack" (Mistral Small, Staffing agency tools)
- "HubSpot (CRM) works well" (Claude Haiku 4.5, Staffing agency tools)

## And against it

- "instead of a generic sales CRM like Salesforce or HubSpot" (Muse Glimmer 30B, Staffing agency tools)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named HubSpot, from 10 of the 16 answers that named it (only the models that return a source list).

### Domains cited

- capterra.com: 3
- forbes.com: 3
- reddit.com: 3
- birdeye.com: 2
- buffer.com: 2
- bullhorn.com: 2
- emailtooltester.com: 2
- g2.com: 2
- getapp.com: 2
- recruiterflow.com: 2

### Pages cited

- https://birdeye.com/blog/customer-engagement-platform: 2
- https://buffer.com/resources/social-media-engagement-tools: 2
- https://bullhorn.com/products/applicant-tracking-crm: 2
- https://workinsiders.com/recruiting-crm-software: 2
- https://100hires.com/best-ats-for-mid-market-companies.html: 1
- https://airship.com/explainer/best-customer-engagement-platforms: 1
- https://appcues.com/blog/user-engagement-tools: 1
- https://asic.gov.au/about-asic/news-centre/news-items/asic-warns-small-businesses-to-be-on-high-alert-for-scams: 1

## In its own words

What HubSpot's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Build demand, win deals, and delight customers — all on one platform (https://hubspot.com/)
- For: Businesses, startups and small businesses, and enterprises (https://hubspot.com/)
- Price stated: Get a demo of HubSpot's premium software; Get started free with HubSpot's free tools (https://hubspot.com/)
- Starting price: $0/mo (https://www.hubspot.com/pricing/crm)
- Free plan or trial: Get started free with HubSpot's free tools (https://hubspot.com/)
- Integrations claimed: 2000 (https://hubspot.com/)
- Certifications: SOC 1 Type II, SOC 2 Type II, SOC 3, HIPAA, GDPR, CCPA, EU Cloud Code of Conduct, TRUSTe
- Customers named: Unipart, Angel City FC, Youth on Course, 2030 Builders, Rebel Rock Wealth, Lean Discovery Group, RevenueWell, Fresha

## What it publishes

Every page hubspot.com exposes, read 2026-09-29: 13274 addresses. By kind, pages and the last 90 days:

- blog: 9061 pages, 34 in the last 90 days, latest 2026-09-23
- case study: 771 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 51 pages, 2 in the last 90 days, latest 2026-08-07
- conference or event: 89 pages, 0 in the last 90 days, latest 2026-06-05
- report or ebook: 167 pages, 3 in the last 90 days, latest 2026-09-28
- comparison: 287 pages, 38 in the last 90 days, latest 2026-09-28
- template or tool: 52 pages, 3 in the last 90 days, latest 2026-09-08
- glossary or explainer: 345 pages, 4 in the last 90 days, latest 2026-09-28
- podcast or video: 42 pages, 1 in the last 90 days, latest 2026-09-14
- news or press: 29 pages, 1 in the last 90 days, latest 2026-07-14
- Recent: 2026-09-28 glossary or explainer: What is digital transformation https://blog.hubspot.com/marketing/what-is-digital-transformation
- Recent: 2026-09-28 report or ebook: Facebook ad strategy https://blog.hubspot.com/marketing/facebook-ad-strategy
- Recent: 2026-09-28 comparison: Lead generation alternatives to cold calling https://blog.hubspot.com/sales/lead-generation-alternatives-to-cold-calling
- Recent: 2026-09-28 comparison: Salesforce alternatives https://blog.hubspot.com/sales/salesforce-alternatives
- Recent: 2026-09-23 blog: Best aeo checkers https://blog.hubspot.com/marketing/best-aeo-checkers
- Recent: 2026-09-22 comparison: Scrunch vs peec ai https://blog.hubspot.com/marketing/scrunch-vs-peec-ai

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.