# HSA Bank alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 205 of the 252 answers in the 1 category where HSA Bank holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/hr/vendors/hsa-bank/alternatives

## Named instead, most often (every category and segment added)

- HealthEquity: 43
- Lively: 42
- WEX Benefits: 16
- Fidelity HSA: 13
- Forma: 12
- Navia Benefit Solutions: 5

## HSA and FSA administrators

**Small business**: 69 of 84 answers did not name HSA Bank (HSA Bank is #8 of 10 at 0%).

- Lively: first choice in 30 of those 69
- Fidelity HSA: first choice in 5 of those 69
- Forma: first choice in 4 of those 69
- Gusto: first choice in 4 of those 69
- HealthEquity: first choice in 3 of those 69
- WEX Benefits: first choice in 3 of those 69
- Navia Benefit Solutions: first choice in 2 of those 69
- PeopleKeep: first choice in 1 of those 69

**Mid-market**: 68 of 84 answers did not name HSA Bank (HSA Bank is #9 of 14 at 2%).

- Lively: first choice in 12 of those 68
- HealthEquity: first choice in 11 of those 68
- WEX Benefits: first choice in 6 of those 68
- Fidelity HSA: first choice in 5 of those 68
- Forma: first choice in 4 of those 68
- WEX Health: first choice in 4 of those 68
- Navia Benefit Solutions: first choice in 2 of those 68
- Ameriflex: first choice in 1 of those 68

**Enterprise**: 68 of 84 answers did not name HSA Bank (HSA Bank is #8 of 13 at 0%).

- HealthEquity: first choice in 29 of those 68
- WEX Benefits: first choice in 7 of those 68
- Forma: first choice in 4 of those 68
- Fidelity HSA: first choice in 3 of those 68
- Businessolver: first choice in 1 of those 68
- Inspira Financial: first choice in 1 of those 68
- Navia Benefit Solutions: first choice in 1 of those 68
- WEX Benefits Administration: first choice in 1 of those 68

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.