# Hootsuite: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 4 judge labels across 2 categories by 3 of 14 models. Page: https://www.gane.ai/index/hr/vendors/hootsuite

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Employee engagement surveys](https://www.gane.ai/index/hr/experience/employee-engagement-surveys/index.md) | 0% | 78 | 50% | 2 |
| [Workforce scheduling](https://www.gane.ai/index/hr/core/workforce-scheduling/index.md) | 0% | 96 | 50% | 2 |

## And against it

- "Any "Engagement as a Service" Tools (e.g., Hootsuite add-ons or cheap SMM panels): Risk of account suspension, data breaches" (Grok 4.20, Employee engagement surv)
- "users report it's become bloated, expensive, and the interface is clunky" (DeepSeek V4 Flash, Workforce scheduling)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Hootsuite, from 7 of the 7 answers that named it (only the models that return a source list).

### Domains cited

- buffer.com: 3
- capterra.com: 3
- softwareadvice.com: 3
- birdeye.com: 2
- bitdefender.com: 2
- emailtooltester.com: 2
- reddit.com: 2
- agiled.app: 1
- ahaslides.com: 1
- airship.com: 1

### Pages cited

- https://buffer.com/resources/social-media-engagement-tools: 3
- https://birdeye.com/blog/customer-engagement-platform: 2
- https://agiled.app/blog/best-scheduling-software-for-small-businesses: 1
- https://ahaslides.com/blog/articulate-alternatives-small-ld-teams: 1
- https://airship.com/explainer/best-customer-engagement-platforms: 1
- https://appointment.com/blog/scheduling-appointments-online: 1
- https://apsacademy.gov.au/learning-experiences/resources/authoring-tools: 1
- https://au.trustpilot.com/review/reply.io: 1

## In its own words

What Hootsuite's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Social Media Marketing & Management Dashboard (https://hootsuite.com/)
- For: marketers (https://hootsuite.com/)
- Price stated: No commitment. Just smarter social media management and listening. (https://hootsuite.com/)
- Starting price: $99per monthper user/month (https://www.hootsuite.com/plans)
- Free plan or trial: risk-free trial or demo (https://hootsuite.com/)
- Integrations claimed: 100 (https://hootsuite.com/); 7 (https://www.hootsuite.com/plans) (pages disagree)
- Customers named: Barceló Hotel Group, DaVita, Mapfre, Antalis, Auckland Philharmonia Orchestra, Hydro-Québec, Barcelo Hotel Group, The Gym Group

## What it publishes

Every page hootsuite.com exposes, read 2026-09-29: 6896 addresses. By kind, pages and the last 90 days:

- blog: 1389 pages, 76 in the last 90 days, latest 2026-09-28
- case study: 22 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 136 pages, 0 in the last 90 days, latest undated
- conference or event: 13 pages, 0 in the last 90 days, latest 2023-07-11
- report or ebook: 233 pages, 5 in the last 90 days, latest 2026-08-27
- comparison: 28 pages, 0 in the last 90 days, latest 2026-06-23
- template or tool: 19 pages, 0 in the last 90 days, latest 2026-06-30
- glossary or explainer: 6 pages, 1 in the last 90 days, latest 2026-07-09
- news or press: 291 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-28 blog: Social media tools https://blog.hootsuite.com/social-media-tools
- Recent: 2026-09-28 blog: Millennials social media https://blog.hootsuite.com/millennials-social-media/
- Recent: 2026-09-25 blog: Social crm https://blog.hootsuite.com/social-crm
- Recent: 2026-09-25 blog: Predictive media intelligence https://blog.hootsuite.com/predictive-media-intelligence
- Recent: 2026-09-25 blog: Hootsuite tips https://blog.hootsuite.com/hootsuite-tips
- Recent: 2026-09-24 blog: Marketing silos https://blog.hootsuite.com/marketing-silos

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.