# Gusto 401(k) powered by Guideline: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 1 category by 2 of 14 models. Page: https://www.gane.ai/index/hr/vendors/gusto-401-k-powered-by-guideline

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [401(k) providers](https://www.gane.ai/index/hr/rewards/401k-providers/index.md) | 2% | 13 | 0% | 2 |

## What the models said for it

- "For the absolute lowest cost with simplicity and payroll integration: Gusto 401(k) at $49/month" (DeepSeek V4 Flash, 401(k) providers)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 1 | 0 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Gusto 401(k) powered by Guideline, from 8 of the 9 answers that named it (only the models that return a source list).

### Domains cited

- fidelity.com: 5
- humaninterest.com: 5
- adp.com: 4
- betterment.com: 4
- dol.gov: 4
- support.gusto.com: 4 (its own site)
- forbes.com: 3
- gusto.com: 3 (its own site)
- employeefiduciary.com: 2
- irs.gov: 2

### Pages cited

- https://fidelity.com/retirement-ira/small-business/401k: 5
- https://humaninterest.com/pricing: 4
- https://adp.com/what-we-offer/benefits/retirement/401k.aspx: 3
- https://support.gusto.com/article/106622428100000/401k-options-and-setup-in-gusto: 3
- https://betterment.com/work/pricing: 2
- https://betterment.com/work/resources/how-to-set-up-401k-small-business: 2
- https://dol.gov/agencies/ebsa/about-ebsa/our-activities/resource-center/publications/401k-plans-for-small-businesses: 2
- https://dol.gov/agencies/ebsa/employers-and-advisers/small-business-owners/working-with-service-providers: 2

## What it publishes

Every page gusto.com exposes, read 2026-09-29: 2120 addresses. By kind, pages and the last 90 days:

- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 1 pages, 0 in the last 90 days, latest undated
- comparison: 10 pages, 0 in the last 90 days, latest undated
- template or tool: 4 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 12 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.