# Guideline alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 199 of the 252 answers in the 1 category where Guideline holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/hr/vendors/guideline/alternatives

## Named instead, most often (every category and segment added)

- Fidelity Investments: 44
- Human Interest: 21
- Fidelity Advantage 401: 20
- Vanguard Workplace Solutions: 16
- ADP Retirement Services: 11
- Empower Retirement: 8

## 401(k) providers

**Small business**: 49 of 84 answers did not name Guideline (Guideline is #1 of 11 at 25%).

- Human Interest: first choice in 7 of those 49
- ADP Retirement Services: first choice in 6 of those 49
- Employee Fiduciary 401(k) Plan: first choice in 5 of those 49
- Fidelity Advantage 401: first choice in 4 of those 49
- ShareBuilder 401k: first choice in 3 of those 49
- Gusto 401(k) powered by Guideline: first choice in 2 of those 49
- Paychex Retirement Services: first choice in 2 of those 49
- Vanguard Workplace Solutions: first choice in 2 of those 49

**Mid-market**: 67 of 84 answers did not name Guideline (Guideline is #3 of 18 at 10%).

- Human Interest: first choice in 12 of those 67
- Fidelity Investments: first choice in 8 of those 67
- Fidelity Workplace Investing: first choice in 8 of those 67
- Fidelity Advantage 401: first choice in 6 of those 67
- Vanguard Workplace Solutions: first choice in 3 of those 67
- ADP Retirement Services: first choice in 2 of those 67
- Employee Fiduciary 401(k) Plan: first choice in 2 of those 67
- Empower Retirement: first choice in 2 of those 67

**Enterprise**: 83 of 84 answers did not name Guideline.

- Fidelity Investments: first choice in 36 of those 83
- Vanguard Workplace Solutions: first choice in 11 of those 83
- Fidelity Advantage 401: first choice in 10 of those 83
- Empower Retirement: first choice in 6 of those 83
- ADP Retirement Services: first choice in 3 of those 83
- Charles Schwab: first choice in 2 of those 83
- Human Interest: first choice in 2 of those 83
- Principal: first choice in 2 of those 83

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.