# Google Forms: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 30 judge labels across 8 categories by 12 of 14 models. Page: https://www.gane.ai/index/hr/vendors/google-forms

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Employee engagement surveys](https://www.gane.ai/index/hr/experience/employee-engagement-surveys/index.md) | 2% | 9 | 30% | 10 |
| [360 feedback](https://www.gane.ai/index/hr/performance/360-feedback/index.md) | 2% | 14 | 50% | 10 |
| [Candidate assessment](https://www.gane.ai/index/hr/talent/candidate-assessment/index.md) | 0% | 30 | 20% | 5 |
| [Coaching platforms](https://www.gane.ai/index/hr/learning/coaching-platforms/index.md) | 0% | 62 | 0% | 1 |
| [Employee giving and volunteering](https://www.gane.ai/index/hr/experience/employee-giving-and-volunteering/index.md) | 0% | 59 | 0% | 1 |
| [People analytics](https://www.gane.ai/index/hr/planning/people-analytics/index.md) | 0% | 66 | 0% | 1 |
| [Technical hiring assessments](https://www.gane.ai/index/hr/talent/technical-hiring-assessments/index.md) | 0% | 46 | 0% | 1 |
| [Whistleblowing and investigations](https://www.gane.ai/index/hr/core/whistleblowing-and-investigations/index.md) | 0% | 107 | 100% | 1 |

## What the models said for it

- "For truly minimal budget, start with Google Forms or Effy AI." (Claude Haiku 4.5, 360 feedback)
- "Google Forms (Best Overall for Truly Limited Budgets – Free)" (Grok 4.20, Employee engagement surv)
- "Google Forms publishes no cap on questions or responses and will collect an employee satisfaction survey perfectly well" (Muse Glimmer 30B, Employee engagement surv)
- "If you have zero software budget: Build a workflow with Google Forms or Microsoft Forms." (Gemini 3.5 Flash, 360 feedback)

## And against it

- "Avoid "Jack-of-All-Trades" General Survey Tools (e.g., SurveyMonkey, Google Forms)" (DeepSeek V4 Flash, 360 feedback)
- "Not true 360 platforms ... Avoid entirely for 360s—use dedicated tools." (Grok 4.20, 360 feedback)
- "Why to avoid: These tools are not designed for whistleblowing." (Gemini 3.5 Flash, Whistleblowing)
- "Why to avoid: These lack critical 360-specific features" (Kimi K2, 360 feedback)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 3 | 2 | 2 | 7 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 1 | 0 | 2 | 1 | 4 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 2 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 3 | 0 | 3 |
| Kimi K2 | 0 | 1 | 1 | 2 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Google Forms, from 67 of the 75 answers that named it (only the models that return a source list).

### Domains cited

- feedbackpulse.com: 30
- firsthr.app: 28
- capterra.com: 20
- thrivesparrow.com: 18
- softwareadvice.com: 16
- nanoglobals.com: 15
- fitsmallbusiness.com: 14
- effy.ai: 12
- leadchangegroup.com: 12
- teamflect.com: 11

### Pages cited

- https://nanoglobals.com/recommended/360-degree-feedback-tools: 15
- https://feedbackpulse.com/resources/best-360-review-software: 13
- https://thrivesparrow.com/blog/employee-engagement-survey-vendors: 12
- https://feedbackpulse.com/resources/360-feedback-tools: 9
- https://feedbackpulse.com/resources/affordable-employee-surveys-tools: 9
- https://firsthr.app/compare/performance/360-feedback-software: 9
- https://fitsmallbusiness.com/employee-engagement-tools: 9
- https://lmschef.com/best-360-feedback-software: 9

## In its own words

What Google Forms's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Online forms to get insights quickly (https://www.google.com/forms/about)
- For: Perorangan, bisnis, dan organisasi (https://www.google.com/intl/id/forms/about)
- Customers named: HwaCom, RSPCA, Paack

## What it publishes

Every page google.com exposes, read 2026-09-29: 7607 addresses. By kind, pages and the last 90 days:

- blog: 372 pages, 0 in the last 90 days, latest 2018-12-13
- case study: 707 pages, 0 in the last 90 days, latest undated
- comparison: 35 pages, 0 in the last 90 days, latest undated
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 51 pages, 0 in the last 90 days, latest 2018-12-13
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 34 pages, 0 in the last 90 days, latest undated
- Recent: 2018-12-13 blog: Best practices for in app rewarded video ads https://www.google.com/admob/resources/best-practices-for-in-app-rewarded-video-ads.html
- Recent: 2018-12-13 blog: How to monetize your mobile apps with ads https://www.google.com/admob/resources/how-to-monetize-your-mobile-apps-with-ads.html
- Recent: 2018-12-13 glossary or explainer: What is AdMob - Google AdMob https://www.google.com/admob/resources/what-is-admob.html
- Recent: 2018-11-19 blog: App marketing strategies to grow and monetize your app https://www.google.com/admob/resources/app-marketing-strategies-to-grow-and-monetize-your-app.html
- Recent: 2018-11-19 blog: How much revenue can you earn from admob https://www.google.com/admob/resources/how-much-revenue-can-you-earn-from-admob.html
- Recent: 2018-11-19 blog: How to earn money with in app advertising https://www.google.com/admob/resources/how-to-earn-money-with-in-app-advertising.html

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.