# Fidelity Workplace Investing alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 231 of the 252 answers in the 1 category where Fidelity Workplace Investing holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/hr/vendors/fidelity-workplace-investing/alternatives

## Named instead, most often (every category and segment added)

- Fidelity Investments: 45
- Guideline: 28
- Fidelity Advantage 401: 22
- Vanguard Workplace Solutions: 18
- Human Interest: 14
- ADP Retirement Services: 13

## 401(k) providers

**Small business**: 80 of 84 answers did not name Fidelity Workplace Investing.

- Guideline: first choice in 22 of those 80
- ADP Retirement Services: first choice in 8 of those 80
- Human Interest: first choice in 8 of those 80
- Employee Fiduciary 401(k) Plan: first choice in 7 of those 80
- ShareBuilder 401k: first choice in 5 of those 80
- Fidelity Advantage 401: first choice in 4 of those 80
- Ubiquity Retirement + Savings: first choice in 3 of those 80
- Vanguard Workplace Solutions: first choice in 3 of those 80

**Mid-market**: 69 of 84 answers did not name Fidelity Workplace Investing (Fidelity Workplace Investing is #2 of 18 at 16%).

- Fidelity Investments: first choice in 9 of those 69
- Fidelity Advantage 401: first choice in 8 of those 69
- Guideline: first choice in 6 of those 69
- Human Interest: first choice in 4 of those 69
- Vanguard Workplace Solutions: first choice in 4 of those 69
- ADP Retirement Services: first choice in 3 of those 69
- Employee Fiduciary 401(k) Plan: first choice in 3 of those 69
- Empower Retirement: first choice in 3 of those 69

**Enterprise**: 82 of 84 answers did not name Fidelity Workplace Investing.

- Fidelity Investments: first choice in 36 of those 82
- Vanguard Workplace Solutions: first choice in 11 of those 82
- Fidelity Advantage 401: first choice in 10 of those 82
- Empower Retirement: first choice in 6 of those 82
- ADP Retirement Services: first choice in 2 of those 82
- Charles Schwab: first choice in 2 of those 82
- Human Interest: first choice in 2 of those 82
- Principal: first choice in 2 of those 82

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.