# Fidelity Investments: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 13 judge labels across 1 category by 9 of 14 models. Page: https://www.gane.ai/index/hr/vendors/fidelity-investments

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [401(k) providers](https://www.gane.ai/index/hr/rewards/401k-providers/index.md) | 6% | 8 | 0% | 13 |

## What the models said for it

- "Fidelity consistently ranks #1 across independent comparison platforms due to its combination of technology, service, and breadth of offerings." (DeepSeek V4 Flash, 401(k) providers)
- "Fidelity is the largest 401(k) provider in the U.S., managing plans for over 35,000 businesses" (Claude Haiku 4.5, 401(k) providers)
- "Fidelity Investments (9.5/10) - Industry leader with extensive mutual fund options" (MiniMax M2.5, 401(k) providers)
- "I recommend Fidelity Investments as the top workplace retirement plan provider." (Grok 4.20, 401(k) providers)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 2 | 1 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 1 | 0 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 0 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 1 | 0 | 1 | 0 | 2 |
| MiniMax M2.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Fidelity Investments, from 49 of the 62 answers that named it (only the models that return a source list).

### Domains cited

- forbes.com: 36
- adp.com: 26
- leadchangegroup.com: 25
- investmentnews.com: 24
- planprovider.pro: 22
- spotsaas.com: 14
- gane.ai/index: 13
- wealthforseniors.com: 13
- betterment.com: 11
- reddit.com: 11

### Pages cited

- https://forbes.com/advisor/retirement/best-401k-plans: 35
- https://adp.com/what-we-offer/benefits/retirement/401k.aspx: 24
- https://investmentnews.com/glossary/401k-companies/263041: 20
- https://leadchangegroup.com/401k-providers/enterprise: 19
- https://planprovider.pro/compare: 14
- https://planprovider.pro/largest-401k-recordkeepers: 14
- https://wealthforseniors.com/retirement/largest-401k-providers: 13
- https://www.gane.ai/index/hr/rewards/401k-providers/enterprise: 12

## In its own words

What Fidelity Investments's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: one of the largest financial services companies in the United States, offering retirement accounts, brokerage, mutual funds, ETFs, wealth management, and financial planning (https://fidelity.com/)
- For: US only (https://fidelity.com/)
- Price stated: $0 account fees2; $0 commissions; $1 (https://fidelity.com/)
- Starting price: 1 (https://fidelity.com/)
- Free plan or trial: Open an account (https://fidelity.com/)

## What it publishes

Every page fidelity.com exposes, read 2026-09-29: 4271 addresses. By kind, pages and the last 90 days:

- blog: 32 pages, 0 in the last 90 days, latest undated
- case study: 1 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 5 pages, 0 in the last 90 days, latest 2026-05-14
- conference or event: 10 pages, 0 in the last 90 days, latest undated
- report or ebook: 68 pages, 0 in the last 90 days, latest undated
- comparison: 75 pages, 0 in the last 90 days, latest 2024-08-27
- template or tool: 26 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 123 pages, 0 in the last 90 days, latest undated
- podcast or video: 7 pages, 0 in the last 90 days, latest 2024-01-23
- news or press: 53 pages, 0 in the last 90 days, latest undated
- Recent: 2026-05-14 webinar or virtual event: Insights live on demand https://www.fidelity.com/learning-center/wealth-management-insights/insights-live-on-demand
- Recent: 2024-08-27 comparison: Term life vs whole life insurance https://www.fidelity.com/learning-center/personal-finance/term-life-vs-whole-life-insurance
- Recent: 2024-01-23 podcast or video: Podcast preview https://www.fidelity.com/learning-center/money-unscripted/podcast-preview
- Recent: 2022-09-26 podcast or video: Fresh invest podcast actively seeking passive income https://www.fidelity.com/learning-center/trading-investing/fresh-invest-podcast-actively-seeking-passive-income
- Recent: 2020-09-02 webinar or virtual event: Options 101 webinar series recording https://www.fidelity.com/learning-center/investment-products/options/options-101-webinar-series-recording

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.