# Fidelity Investments alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 196 of the 252 answers in the 1 category where Fidelity Investments holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/hr/vendors/fidelity-investments/alternatives

## Named instead, most often (every category and segment added)

- Human Interest: 28
- Guideline: 24
- Fidelity Advantage 401: 23
- ADP Retirement Services: 13
- Vanguard Workplace Solutions: 12
- Employee Fiduciary 401(k) Plan: 10

## 401(k) providers

**Small business**: 77 of 84 answers did not name Fidelity Investments.

- Guideline: first choice in 20 of those 77
- Human Interest: first choice in 12 of those 77
- ADP Retirement Services: first choice in 7 of those 77
- Employee Fiduciary 401(k) Plan: first choice in 7 of those 77
- Fidelity Advantage 401: first choice in 5 of those 77
- ShareBuilder 401k: first choice in 3 of those 77
- Ubiquity Retirement + Savings: first choice in 3 of those 77
- Vanguard Workplace Solutions: first choice in 3 of those 77

**Mid-market**: 73 of 84 answers did not name Fidelity Investments (Fidelity Investments is #8 of 18 at 6%).

- Human Interest: first choice in 14 of those 73
- Fidelity Advantage 401: first choice in 8 of those 73
- Fidelity Workplace Investing: first choice in 8 of those 73
- ADP Retirement Services: first choice in 4 of those 73
- Empower Retirement: first choice in 4 of those 73
- Guideline: first choice in 4 of those 73
- Employee Fiduciary 401(k) Plan: first choice in 3 of those 73
- Vanguard Workplace Solutions: first choice in 3 of those 73

**Enterprise**: 46 of 84 answers did not name Fidelity Investments (Fidelity Investments is #1 of 11 at 48%).

- Fidelity Advantage 401: first choice in 10 of those 46
- Vanguard Workplace Solutions: first choice in 6 of those 46
- Empower Retirement: first choice in 5 of those 46
- ADP Retirement Services: first choice in 2 of those 46
- Charles Schwab: first choice in 2 of those 46
- Human Interest: first choice in 2 of those 46
- Principal: first choice in 2 of those 46
- ADP 401(k) Premier: first choice in 1 of those 46

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.