# Fidelity Advantage 401 alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 189 of the 252 answers in the 1 category where Fidelity Advantage 401 holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/hr/vendors/fidelity-advantage-401/alternatives

## Named instead, most often (every category and segment added)

- Fidelity Investments: 44
- Human Interest: 19
- Guideline: 18
- ADP Retirement Services: 11
- Fidelity Workplace Investing: 9
- Employee Fiduciary 401(k) Plan: 8

## 401(k) providers

**Small business**: 53 of 84 answers did not name Fidelity Advantage 401 (Fidelity Advantage 401 is #5 of 11 at 9%).

- Guideline: first choice in 12 of those 53
- ADP Retirement Services: first choice in 6 of those 53
- Employee Fiduciary 401(k) Plan: first choice in 6 of those 53
- ShareBuilder 401k: first choice in 5 of those 53
- Human Interest: first choice in 4 of those 53
- Paychex Retirement Services: first choice in 2 of those 53
- ADP 401k Essential: first choice in 1 of those 53
- Betterment for Business: first choice in 1 of those 53

**Mid-market**: 67 of 84 answers did not name Fidelity Advantage 401 (Fidelity Advantage 401 is #6 of 18 at 6%).

- Human Interest: first choice in 13 of those 67
- Fidelity Investments: first choice in 9 of those 67
- Fidelity Workplace Investing: first choice in 8 of those 67
- Guideline: first choice in 6 of those 67
- ADP Retirement Services: first choice in 2 of those 67
- Employee Fiduciary 401(k) Plan: first choice in 2 of those 67
- Empower Retirement: first choice in 2 of those 67
- Betterment at Work: first choice in 1 of those 67

**Enterprise**: 69 of 84 answers did not name Fidelity Advantage 401 (Fidelity Advantage 401 is #3 of 11 at 9%).

- Fidelity Investments: first choice in 35 of those 69
- Vanguard Workplace Solutions: first choice in 5 of those 69
- ADP Retirement Services: first choice in 3 of those 69
- Empower Retirement: first choice in 2 of those 69
- Human Interest: first choice in 2 of those 69
- ADP 401(k) Premier: first choice in 1 of those 69
- Ascensus, LLC: first choice in 1 of those 69
- Fidelity Workplace Investing: first choice in 1 of those 69

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.