# Empower: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 4 judge labels across 2 categories by 3 of 14 models. Page: https://www.gane.ai/index/hr/vendors/empower

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Financial wellness platforms](https://www.gane.ai/index/hr/rewards/financial-wellness-platforms/index.md) | 0% | 93 | 33% | 3 |
| [Earned wage access](https://www.gane.ai/index/hr/rewards/earned-wage-access/index.md) | 0% | 64 | 100% | 1 |

## And against it

- "A concrete example cited in fiduciary-risk commentary is Empower... alleges that Empower improperly and repeatedly leveraged its position as a retirement plan recordkeeper to harvest highly confidential, private financial data" (Muse Glimmer 30B, Financial wellness)
- "Others to watch (lower complaint volume but similar risks)" (Grok 4.20, Earned wage access)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Empower, from 10 of the 10 answers that named it (only the models that return a source list).

### Domains cited

- leadchangegroup.com: 5
- ilo.org: 4
- texasappleseed.org: 4
- files.consumerfinance.gov: 3
- guideflow.com: 3
- kansascityfed.org: 3
- news.bloomberglaw.com: 3
- paymentsdive.com: 3
- tax.thomsonreuters.com: 3
- aeaweb.org: 2

### Pages cited

- https://texasappleseed.org/sites/default/files/2025-04/ewa_earnedwagereport-final_apr28_2025.pdf: 4
- https://ilo.org/sites/default/files/2026-06/Earned-wage-access%20-%20Final.pdf: 3
- https://paymentsdive.com/news/earned-wage-access-federal-state-legal-regulatory-clarity/803398: 3
- https://tax.thomsonreuters.com/news/as-ewa-grows-five-questions-can-help-employers-avoid-costly-surprises: 3
- https://aeaweb.org/conference/2026/program/paper/d3E2EQTt: 2
- https://cnbc.com/2026/02/27/worker-wages-benefits-early-access-pay-lending-regulation.html: 2
- https://corporatecomplianceinsights.com/earned-wage-access-popular-payroll-perk-employers-liability: 2
- https://dfi.wa.gov/sites/default/files/reports/ewa-report.pdf: 2

## In its own words

What Empower's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Our vision is to transform financial lives through advice, people and technology. Our mission is to empower financial freedom for all. (https://empower.com/)
- For: Personal investors; workplace retirement; employers and plan sponsors; financial professionals (https://empower.com/)

## What it publishes

Every page empower.com exposes, read 2026-10-05: 2211 addresses. By kind, pages and the last 90 days:

- blog: 38 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 2 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 15 pages, 1 in the last 90 days, latest 2026-10-02
- comparison: 27 pages, 2 in the last 90 days, latest 2026-10-02
- template or tool: 26 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 59 pages, 1 in the last 90 days, latest 2026-10-01
- podcast or video: 2 pages, 0 in the last 90 days, latest undated
- news or press: 377 pages, 0 in the last 90 days, latest undated
- Recent: 2026-10-02 comparison: Roth ira vs 401k https://www.empower.com/the-currency/money/roth-ira-vs-401k
- Recent: 2026-10-02 report or ebook: Informed investor sticky inflation https://www.empower.com/investment-insights/research/informed-investor-sticky-inflation
- Recent: 2026-10-01 glossary or explainer: What is portfolio management https://www.empower.com/the-currency/money/what-is-portfolio-management
- Recent: 2026-09-29 comparison: Trump accounts vs custodial accounts https://www.empower.com/the-currency/money/trump-accounts-vs-custodial-accounts

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.