# Empower Retirement alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 186 of the 252 answers in the 1 category where Empower Retirement holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/hr/vendors/empower-retirement/alternatives

## Named instead, most often (every category and segment added)

- Guideline: 27
- Human Interest: 23
- ADP Retirement Services: 12
- Fidelity Advantage 401: 12
- Employee Fiduciary 401(k) Plan: 11
- Fidelity Investments: 11

## 401(k) providers

**Small business**: 83 of 84 answers did not name Empower Retirement.

- Guideline: first choice in 22 of those 83
- Human Interest: first choice in 12 of those 83
- ADP Retirement Services: first choice in 9 of those 83
- Employee Fiduciary 401(k) Plan: first choice in 8 of those 83
- Fidelity Advantage 401: first choice in 5 of those 83
- ShareBuilder 401k: first choice in 5 of those 83
- Ubiquity Retirement + Savings: first choice in 3 of those 83
- Betterment for Business: first choice in 2 of those 83

**Mid-market**: 61 of 84 answers did not name Empower Retirement (Empower Retirement is #5 of 18 at 8%).

- Human Interest: first choice in 9 of those 61
- Fidelity Advantage 401: first choice in 4 of those 61
- Guideline: first choice in 4 of those 61
- Employee Fiduciary 401(k) Plan: first choice in 3 of those 61
- Fidelity Investments: first choice in 3 of those 61
- Fidelity Workplace Investing: first choice in 3 of those 61
- ADP Retirement Services: first choice in 2 of those 61
- Ubiquity Retirement + Savings: first choice in 2 of those 61

**Enterprise**: 42 of 84 answers did not name Empower Retirement (Empower Retirement is #4 of 11 at 7%).

- Fidelity Investments: first choice in 8 of those 42
- Vanguard Workplace Solutions: first choice in 6 of those 42
- Fidelity Advantage 401: first choice in 3 of those 42
- Human Interest: first choice in 2 of those 42
- ADP Retirement Services: first choice in 1 of those 42
- Ascensus, LLC: first choice in 1 of those 42
- Charles Schwab: first choice in 1 of those 42
- Guideline: first choice in 1 of those 42

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.