# Charles Schwab alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 221 of the 252 answers in the 1 category where Charles Schwab holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/hr/vendors/charles-schwab/alternatives

## Named instead, most often (every category and segment added)

- Fidelity Investments: 28
- Human Interest: 28
- Guideline: 26
- ADP Retirement Services: 16
- Fidelity Advantage 401: 15
- Employee Fiduciary 401(k) Plan: 11

## 401(k) providers

**Small business**: 81 of 84 answers did not name Charles Schwab.

- Guideline: first choice in 21 of those 81
- Human Interest: first choice in 11 of those 81
- ADP Retirement Services: first choice in 9 of those 81
- Employee Fiduciary 401(k) Plan: first choice in 8 of those 81
- ShareBuilder 401k: first choice in 5 of those 81
- Fidelity Advantage 401: first choice in 4 of those 81
- Gusto 401(k) powered by Guideline: first choice in 2 of those 81
- Paychex Retirement Services: first choice in 2 of those 81

**Mid-market**: 72 of 84 answers did not name Charles Schwab (Charles Schwab is #13 of 18 at 0%).

- Human Interest: first choice in 14 of those 72
- Fidelity Workplace Investing: first choice in 8 of those 72
- Guideline: first choice in 5 of those 72
- ADP Retirement Services: first choice in 4 of those 72
- Empower Retirement: first choice in 4 of those 72
- Fidelity Advantage 401: first choice in 4 of those 72
- Employee Fiduciary 401(k) Plan: first choice in 3 of those 72
- Fidelity Investments: first choice in 3 of those 72

**Enterprise**: 68 of 84 answers did not name Charles Schwab (Charles Schwab is #7 of 11 at 2%).

- Fidelity Investments: first choice in 25 of those 68
- Fidelity Advantage 401: first choice in 7 of those 68
- Empower Retirement: first choice in 6 of those 68
- Vanguard Workplace Solutions: first choice in 4 of those 68
- ADP Retirement Services: first choice in 3 of those 68
- Human Interest: first choice in 3 of those 68
- Principal: first choice in 2 of those 68
- ADP 401(k) Premier: first choice in 1 of those 68

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.