# Buffer: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 2 categories by 2 of 14 models. Page: https://www.gane.ai/index/hr/vendors/buffer

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Employee engagement surveys](https://www.gane.ai/index/hr/experience/employee-engagement-surveys/index.md) | 0% | 47 | 0% | 1 |
| [Workforce scheduling](https://www.gane.ai/index/hr/core/workforce-scheduling/index.md) | 0% | 66 | 0% | 1 |

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Buffer, from 4 of the 4 answers that named it (only the models that return a source list).

### Domains cited

- buffer.com: 3 (its own site)
- birdeye.com: 2
- emailtooltester.com: 2
- reddit.com: 2
- airship.com: 1
- appointment.com: 1
- au.trustpilot.com: 1
- bearstarmarketing.com: 1
- bitdefender.com: 1
- blog.ffbf.com: 1

### Pages cited

- https://buffer.com/resources/social-media-engagement-tools: 3
- https://birdeye.com/blog/customer-engagement-platform: 2
- https://airship.com/explainer/best-customer-engagement-platforms: 1
- https://appointment.com/blog/scheduling-appointments-online: 1
- https://au.trustpilot.com/review/reply.io: 1
- https://bearstarmarketing.com/small-business-social-media-marketing: 1
- https://bitdefender.com/en-us/blog/hotforsecurity/instagram-paid-follower-scam: 1
- https://blog.ffbf.com/best-and-worst-social-media-platforms-for-marketing: 1

## In its own words

What Buffer's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: social media management platform (https://buffer.com/)
- For: individuals, creators, and small businesses (https://buffer.com/)
- Price stated: Try our forever free plan or upgrade for more. (https://buffer.com/)
- Starting price: 5 (https://buffer.com/pricing)
- Free plan or trial: forever free plan (https://buffer.com/)
- Customers named: Sapphire Social, Audio in the Trees

## What it publishes

Every page buffer.com exposes, read 2026-09-29: 3661 addresses. By kind, pages and the last 90 days:

- blog: 2314 pages, 98 in the last 90 days, latest 2026-09-29
- case study: 37 pages, 16 in the last 90 days, latest 2026-09-24
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 13 pages, 1 in the last 90 days, latest 2026-09-29
- report or ebook: 79 pages, 19 in the last 90 days, latest 2026-09-29
- comparison: 24 pages, 13 in the last 90 days, latest 2026-09-29
- template or tool: 3 pages, 2 in the last 90 days, latest 2026-09-29
- glossary or explainer: 7 pages, 1 in the last 90 days, latest 2026-09-29
- podcast or video: 17 pages, 3 in the last 90 days, latest 2026-09-29
- news or press: 6 pages, 0 in the last 90 days, latest 2026-03-10
- Recent: 2026-09-29 blog: All posts - Buffer Blog https://buffer.com/resources/all-posts
- Recent: 2026-09-29 blog: Creator - Buffer Blog Posts https://buffer.com/resources/creator
- Recent: 2026-09-29 blog: Flow - Buffer Blog Posts https://buffer.com/resources/flow
- Recent: 2026-09-29 blog: Social Media Marketing - Buffer Blog Posts https://buffer.com/resources/social-media-marketing
- Recent: 2026-09-29 blog: Tools - Buffer Blog Posts https://buffer.com/resources/tools
- Recent: 2026-09-29 blog: 13+ Free Social Media Calendar Templates to Help You Plan Your Content https://buffer.com/resources/social-media-calendar-template

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.