# Betterment: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 1 judge label across 1 category by 1 of 14 models. Page: https://www.gane.ai/index/hr/vendors/betterment

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Financial wellness platforms](https://www.gane.ai/index/hr/rewards/financial-wellness-platforms/index.md) | 0% | 47 | 0% | 1 |

## What the models said for it

- "Betterment (robo-advisor with A- BBB rating despite some complaints)" (Grok 4.20, Financial wellness)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Betterment, from 5 of the 5 answers that named it (only the models that return a source list).

### Domains cited

- trustpilot.com: 3
- brightplan.com: 2
- business.bofa.com: 2
- connectifyhr.com: 2
- entrepreneur.com: 2
- g2.com: 2
- leadchangegroup.com: 2
- oag.maryland.gov: 2
- rewordin.com: 2
- adp.com: 1

### Pages cited

- https://business.bofa.com/content/dam/flagship/workplace-benefits/ID22-0888/WB-small-business-report.pdf: 2
- https://connectifyhr.com/blog/help-employees-achieve-financial-wellness: 2
- https://entrepreneur.com/building-a-business/3-high-impact-steps-small-businesses-can-take-to-deliver-benefits-their-employees-truly-value: 2
- https://leadchangegroup.com/financial-wellness-platforms: 2
- https://rewordin.com/blog/best-employee-financial-wellness-platforms-2026: 2
- https://adp.com/resources/articles-and-insights/articles/s/small-business-employee-benefits.aspx: 1
- https://apps.apple.com/us/app/instant-financial/id1061399931: 1
- https://au.trustpilot.com/review/www.payactiv.com: 1

## In its own words

What Betterment's own pages state, read 2026-10-06. Stated by the vendor, not checked by the index.

- Positioning: Automated investing & Financial planning (https://betterment.com/)
- For: Individuals, Employers, Advisors (https://betterment.com/)
- Price stated: Premium plan provides you with unlimited access and costs an additional 0.40% on your invested balances (with a minimum investing account balance requirement of $100,000 across eligible balances). (https://betterment.com/)
- Starting price: $10 (https://betterment.com/)
- Integrations claimed: 350 (https://www.betterment.com/work/partners)

## What it publishes

Every page betterment.com exposes, read 2026-10-05: 1706 addresses. By kind, pages and the last 90 days:

- blog: 284 pages, 6 in the last 90 days, latest 2026-10-01
- case study: 2 pages, 0 in the last 90 days, latest 2025-01-23
- webinar or virtual event: 36 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- comparison: 28 pages, 3 in the last 90 days, latest 2026-09-29
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 30 pages, 5 in the last 90 days, latest 2026-09-21
- podcast or video: 106 pages, 0 in the last 90 days, latest undated
- Recent: 2026-10-01 blog: Whats new from betterment advisor solutions q3 2026 https://www.betterment.com/advisors/resources/whats-new-from-betterment-advisor-solutions-q3-2026
- Recent: 2026-09-29 comparison: Alternatives in 401k https://www.betterment.com/work/resources/alternatives-in-401k
- Recent: 2026-09-29 blog: Iinterest rates ai market news september 2026 https://www.betterment.com/advisors/resources/iinterest-rates-ai-market-news-september-2026
- Recent: 2026-09-23 comparison: Safe harbor vs traditional 401k https://www.betterment.com/work/resources/safe-harbor-vs-traditional-401k
- Recent: 2026-09-21 comparison: Compare goldman sachs tax smart bonds portfolio https://www.betterment.com/help/compare-goldman-sachs-tax-smart-bonds-portfolio
- Recent: 2026-09-21 glossary or explainer: What is cash reserve https://www.betterment.com/help/what-is-cash-reserve

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.