# Betterment for Business: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 12 judge labels across 1 category by 10 of 14 models. Page: https://www.gane.ai/index/hr/vendors/betterment-for-business

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [401(k) providers](https://www.gane.ai/index/hr/rewards/401k-providers/index.md) | 2% | 11 | 0% | 12 |

## What the models said for it

- "Go with Human Interest or Betterment for Business." (GLM 4.7 FlashX, 401(k) providers)
- "No minimum balance required. Pricing is based on account balance (AUM fee around 0.10%) plus a small per-employee fee, but overall costs remain low for small teams." (Qwen 3.7 Flash, 401(k) providers)
- "Guideline or Betterment may be worth the slightly higher cost for reduced administrative burden" (Kimi K2, 401(k) providers)
- "For Small Businesses / Startups: Guideline, Human Interest, Betterment for Business" (Gemini 3.5 Flash, 401(k) providers)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 2 | 0 | 0 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Betterment for Business, from 37 of the 40 answers that named it (only the models that return a source list).

### Domains cited

- forbes.com: 29
- adp.com: 23
- betterment.com: 18 (its own site)
- reddit.com: 14
- fitsmallbusiness.com: 12
- joinhomebase.com: 12
- employeefiduciary.com: 11
- investmentnews.com: 11
- leadchangegroup.com: 11
- planprovider.pro: 11

### Pages cited

- https://forbes.com/advisor/retirement/best-401k-plans: 29
- https://adp.com/what-we-offer/benefits/retirement/401k.aspx: 20
- https://adp.com/what-we-offer/benefits/retirement/adp-401k-essential.aspx: 16
- https://betterment.com/top-401ks-for-small-businesses-in-2026: 13
- https://fitsmallbusiness.com/best-401k-companies: 12
- https://joinhomebase.com/blog/who-are-the-best-small-business-401k-providers: 12
- https://investmentnews.com/glossary/401k-companies/263041: 10
- https://fidelity.com/retirement-ira/small-business/compare-retirement-plans: 7

## What it publishes

Every page betterment.com exposes, read 2026-10-05: 1706 addresses. By kind, pages and the last 90 days:

- blog: 284 pages, 6 in the last 90 days, latest 2026-10-01
- case study: 2 pages, 0 in the last 90 days, latest 2025-01-23
- webinar or virtual event: 36 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- comparison: 28 pages, 3 in the last 90 days, latest 2026-09-29
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 30 pages, 5 in the last 90 days, latest 2026-09-21
- podcast or video: 106 pages, 0 in the last 90 days, latest undated
- Recent: 2026-10-01 blog: Whats new from betterment advisor solutions q3 2026 https://www.betterment.com/advisors/resources/whats-new-from-betterment-advisor-solutions-q3-2026
- Recent: 2026-09-29 comparison: Alternatives in 401k https://www.betterment.com/work/resources/alternatives-in-401k
- Recent: 2026-09-29 blog: Iinterest rates ai market news september 2026 https://www.betterment.com/advisors/resources/iinterest-rates-ai-market-news-september-2026
- Recent: 2026-09-23 comparison: Safe harbor vs traditional 401k https://www.betterment.com/work/resources/safe-harbor-vs-traditional-401k
- Recent: 2026-09-21 comparison: Compare goldman sachs tax smart bonds portfolio https://www.betterment.com/help/compare-goldman-sachs-tax-smart-bonds-portfolio
- Recent: 2026-09-21 glossary or explainer: What is cash reserve https://www.betterment.com/help/what-is-cash-reserve

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.