# Betterment for Business alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 228 of the 252 answers in the 1 category where Betterment for Business holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/hr/vendors/betterment-for-business/alternatives

## Named instead, most often (every category and segment added)

- Fidelity Investments: 42
- Human Interest: 26
- Fidelity Advantage 401: 22
- Guideline: 22
- Vanguard Workplace Solutions: 14
- ADP Retirement Services: 12

## 401(k) providers

**Small business**: 69 of 84 answers did not name Betterment for Business (Betterment for Business is #9 of 11 at 2%).

- Guideline: first choice in 16 of those 69
- Human Interest: first choice in 9 of those 69
- ADP Retirement Services: first choice in 6 of those 69
- Employee Fiduciary 401(k) Plan: first choice in 6 of those 69
- Fidelity Advantage 401: first choice in 5 of those 69
- ShareBuilder 401k: first choice in 4 of those 69
- Vanguard Workplace Solutions: first choice in 3 of those 69
- Gusto 401(k) powered by Guideline: first choice in 2 of those 69

**Mid-market**: 75 of 84 answers did not name Betterment for Business (Betterment for Business is #10 of 18 at 2%).

- Human Interest: first choice in 14 of those 75
- Fidelity Workplace Investing: first choice in 8 of those 75
- Fidelity Advantage 401: first choice in 7 of those 75
- Fidelity Investments: first choice in 6 of those 75
- Guideline: first choice in 6 of those 75
- Empower Retirement: first choice in 4 of those 75
- ADP Retirement Services: first choice in 3 of those 75
- Employee Fiduciary 401(k) Plan: first choice in 2 of those 75

**Enterprise**: 84 of 84 answers did not name Betterment for Business.

- Fidelity Investments: first choice in 36 of those 84
- Vanguard Workplace Solutions: first choice in 11 of those 84
- Fidelity Advantage 401: first choice in 10 of those 84
- Empower Retirement: first choice in 6 of those 84
- ADP Retirement Services: first choice in 3 of those 84
- Human Interest: first choice in 3 of those 84
- Charles Schwab: first choice in 2 of those 84
- Principal: first choice in 2 of those 84

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.