# Betterment at Work: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 28 judge labels across 2 categories by 12 of 14 models. Page: https://www.gane.ai/index/hr/vendors/betterment-at-work

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [401(k) providers](https://www.gane.ai/index/hr/rewards/401k-providers/index.md) | 0% | 15 | 0% | 20 |
| [Financial wellness platforms](https://www.gane.ai/index/hr/rewards/financial-wellness-platforms/index.md) | 0% | 20 | 12% | 8 |

## What the models said for it

- "Choose a Tech-Forward Provider (Guideline, Human Interest, Betterment) if you have under 50 employees" (Gemini 3.5 Flash, 401(k) providers)
- "Attractive for a technology-oriented company prioritizing simple administration, transparent pricing" (Perplexity Sonar, 401(k) providers)
- "Human Interest and Betterment at Work score well on participant experience and fee transparency" (Muse Glimmer 30B, 401(k) providers)
- "Robo-advisor style with low costs... but it may lack some of the full-service compliance depth" (Grok 4.20, 401(k) providers)

## And against it

- "may be worth considering, though it tends to be more about retirement/financial guidance than a full wellness suite" (GPT-5.4 mini, Financial wellness)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 1 | 1 | 3 |
| Gemini 3.5 Flash | 1 | 2 | 1 | 0 | 4 |
| Perplexity Sonar | 0 | 4 | 0 | 0 | 4 |
| Grok 4.20 | 0 | 2 | 0 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 2 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 2 | 1 | 0 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named Betterment at Work, from 71 of the 77 answers that named it (only the models that return a source list).

### Domains cited

- leadchangegroup.com: 39
- betterment.com: 31 (its own site)
- g2.com: 27
- adp.com: 25
- forbes.com: 17
- sourceforge.net: 15
- spotsaas.com: 15
- fidelity.com: 14
- myubiquity.com: 14
- selectsoftwarereviews.com: 13

### Pages cited

- https://betterment.com/top-401ks-for-small-businesses-in-2026: 28
- https://adp.com/what-we-offer/benefits/retirement/401k.aspx: 20
- https://g2.com/categories/financial-wellness/small-business: 18
- https://g2.com/categories/financial-wellness: 16
- https://forbes.com/advisor/retirement/best-401k-plans: 14
- https://leadchangegroup.com/401k-providers/small-business: 14
- https://leadchangegroup.com/401k-providers: 13
- https://selectsoftwarereviews.com/buyer-guide/employee-financial-wellness-platforms: 13

## In its own words

What Betterment at Work's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Scalable retirement solutions for your employees. (https://betterment.com/)
- For: your business (https://betterment.com/)
- Price stated: subject to separate fee schedules (https://www.betterment.com/pricing)
- Integrations claimed: 350 (https://www.betterment.com/work/partners)
- Certifications: SOC 1 Type II, SOC 2 Type II
- Customers named: Chicory, InstantCard, Invictus, Third Love

## What it publishes

Every page betterment.com exposes, read 2026-10-05: 1706 addresses. By kind, pages and the last 90 days:

- blog: 284 pages, 6 in the last 90 days, latest 2026-10-01
- case study: 2 pages, 0 in the last 90 days, latest 2025-01-23
- webinar or virtual event: 36 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- comparison: 28 pages, 3 in the last 90 days, latest 2026-09-29
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 30 pages, 5 in the last 90 days, latest 2026-09-21
- podcast or video: 106 pages, 0 in the last 90 days, latest undated
- Recent: 2026-10-01 blog: Whats new from betterment advisor solutions q3 2026 https://www.betterment.com/advisors/resources/whats-new-from-betterment-advisor-solutions-q3-2026
- Recent: 2026-09-29 comparison: Alternatives in 401k https://www.betterment.com/work/resources/alternatives-in-401k
- Recent: 2026-09-29 blog: Iinterest rates ai market news september 2026 https://www.betterment.com/advisors/resources/iinterest-rates-ai-market-news-september-2026
- Recent: 2026-09-23 comparison: Safe harbor vs traditional 401k https://www.betterment.com/work/resources/safe-harbor-vs-traditional-401k
- Recent: 2026-09-21 comparison: Compare goldman sachs tax smart bonds portfolio https://www.betterment.com/help/compare-goldman-sachs-tax-smart-bonds-portfolio
- Recent: 2026-09-21 glossary or explainer: What is cash reserve https://www.betterment.com/help/what-is-cash-reserve

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.