# Betterment at Work alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 217 of the 252 answers in the 1 category where Betterment at Work holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/hr/vendors/betterment-at-work/alternatives

## Named instead, most often (every category and segment added)

- Fidelity Investments: 44
- Guideline: 19
- Human Interest: 18
- Vanguard Workplace Solutions: 18
- Fidelity Advantage 401: 17
- ADP Retirement Services: 10

## 401(k) providers

**Small business**: 66 of 84 answers did not name Betterment at Work (Betterment at Work is #11 of 11 at 0%).

- Guideline: first choice in 15 of those 66
- Human Interest: first choice in 9 of those 66
- ADP Retirement Services: first choice in 8 of those 66
- Employee Fiduciary 401(k) Plan: first choice in 7 of those 66
- ShareBuilder 401k: first choice in 5 of those 66
- Ubiquity Retirement + Savings: first choice in 3 of those 66
- Vanguard Workplace Solutions: first choice in 3 of those 66
- Betterment for Business: first choice in 2 of those 66

**Mid-market**: 68 of 84 answers did not name Betterment at Work (Betterment at Work is #12 of 18 at 0%).

- Fidelity Investments: first choice in 8 of those 68
- Fidelity Advantage 401: first choice in 7 of those 68
- Human Interest: first choice in 7 of those 68
- Fidelity Workplace Investing: first choice in 4 of those 68
- Guideline: first choice in 4 of those 68
- Vanguard Workplace Solutions: first choice in 4 of those 68
- Employee Fiduciary 401(k) Plan: first choice in 3 of those 68
- Empower Retirement: first choice in 3 of those 68

**Enterprise**: 83 of 84 answers did not name Betterment at Work.

- Fidelity Investments: first choice in 36 of those 83
- Vanguard Workplace Solutions: first choice in 11 of those 83
- Fidelity Advantage 401: first choice in 10 of those 83
- Empower Retirement: first choice in 6 of those 83
- ADP Retirement Services: first choice in 2 of those 83
- Charles Schwab: first choice in 2 of those 83
- Human Interest: first choice in 2 of those 83
- Principal: first choice in 2 of those 83

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.