# BetterHelp: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 16 judge labels across 1 category by 12 of 14 models. Page: https://www.gane.ai/index/hr/vendors/betterhelp

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Employee wellbeing and mental health](https://www.gane.ai/index/hr/experience/employee-wellbeing-and-mental-health/index.md) | 0% | 120 | 62% | 16 |

## What the models said for it

- "Providing access to virtual therapy sessions through platforms like BetterHelp or Talkspace can be a flexible and valued benefit." (Mistral Small, Employee wellbeing)
- "For individuals needing therapy, BetterHelp or Talkspace provide direct access to clinicians." (Kimi K2, Employee wellbeing)

## And against it

- "the U.S. Federal Trade Commission fined BetterHelp $7.8 million after it was found to have shared users' sensitive mental health data with third parties" (Claude Haiku 4.5, Employee wellbeing)
- "The FTC fined BetterHelp $7.8 million in 2023 after finding that the online therapy platform: Shared users' sensitive health data" (DeepSeek V4 Flash, Employee wellbeing)
- "Multiple class-action lawsuits and a 2023 FTC settlement ($7.8 million) for sharing sensitive user data... Privacy risks are high" (Grok 4.20, Employee wellbeing)
- "The FTC issued a proposed order banning the online counseling service from sharing consumers' health data" (Muse Glimmer 30B, Employee wellbeing)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 1 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named BetterHelp, from 18 of the 20 answers that named it (only the models that return a source list).

### Domains cited

- ftc.gov: 8
- epha.org: 4
- healthline.com: 4
- ibtimes.com: 4
- apa.org: 3
- championhealth.co.uk: 3
- consumer.ftc.gov: 3
- firsthr.app: 3
- reddit.com: 3
- sigma.software: 3

### Pages cited

- https://epha.org/mental-health-apps-not-a-friend-but-a-foe-for-public-health: 4
- https://ibtimes.com/rampant-employee-burnout-explore-these-11-mental-health-wellbeing-platforms-improve-corporate-3756103: 4
- https://firsthr.app/compare/performance/corporate-wellness-software: 3
- https://ftc.gov/news-events/news/press-releases/2023/03/ftc-ban-betterhelp-revealing-consumers-data-including-sensitive-mental-health-information-facebook: 3
- https://ftc.gov/news-events/news/press-releases/2023/07/ftc-gives-final-approval-order-banning-betterhelp-sharing-sensitive-health-data-advertising: 3
- https://ftc.gov/news-events/news/press-releases/2024/05/betterhelp-customers-will-begin-receiving-notices-about-refunds-related-2023-privacy-settlement-ftc: 3
- https://sigma.software/insights/top-5-leading-mental-health-and-wellness-platforms: 3
- https://unimelb.edu.au/__data/assets/pdf_file/0008/4824404/Mental-Health-Apps-Report-updated-17-Dec.pdf: 3

## In its own words

What BetterHelp's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Professional Therapy With A Licensed Therapist (https://betterhelp.com/)
- For: People looking for affordable, convenient online therapy from licensed, professional therapists (https://betterhelp.com/)
- Price stated: average copay of $23 per session for insurance-eligible members; or $70-$100 per week without insurance (https://betterhelp.com/)
- Starting price: 70 (https://betterhelp.com/)
- Certifications: CSA STAR, HIPAA, HITRUST
- Customers named: CorpCare, 15Five, Huel, Alvotech, Canopy Wellbeing, Be The Source

## What it publishes

Every page betterhelp.com exposes, read 2026-09-29: 44276 addresses. By kind, pages and the last 90 days:

- blog: 1 pages, 0 in the last 90 days, latest undated
- case study: 25 pages, 0 in the last 90 days, latest 2019-04-30
- conference or event: 43 pages, 0 in the last 90 days, latest 2023-10-09
- report or ebook: 14 pages, 1 in the last 90 days, latest 2026-07-10
- comparison: 105 pages, 0 in the last 90 days, latest 2024-05-18
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 461 pages, 3 in the last 90 days, latest 2026-08-06
- podcast or video: 9 pages, 0 in the last 90 days, latest 2024-04-23
- news or press: 3 pages, 0 in the last 90 days, latest undated
- Recent: 2026-08-06 glossary or explainer: What is audhd signs and coping https://www.betterhelp.com/advice/adhd/what-is-audhd-signs-and-coping/
- Recent: 2026-07-29 glossary or explainer: What is adhd burnout https://www.betterhelp.com/advice/adhd/what-is-adhd-burnout/
- Recent: 2026-07-22 glossary or explainer: What is high functioning anxiety signs causes and coping https://www.betterhelp.com/advice/anxiety/what-is-high-functioning-anxiety-signs-causes-and-coping/
- Recent: 2026-07-10 report or ebook: Gender sexuality mental health research https://www.betterhelp.com/advice/research/gender-sexuality-mental-health-research/
- Recent: 2025-11-17 report or ebook: Financial stress and mental health statistics what the data shows https://www.betterhelp.com/advice/research/financial-stress-and-mental-health-statistics-what-the-data-shows/
- Recent: 2025-10-01 report or ebook: Mental health facts and statistics about anxiety disorder bipolar disorder and more https://www.betterhelp.com/advice/research/mental-health-facts-and-statistics-about-anxiety-disorder-bipolar-disorder-and-more/

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.