# Apollo.io: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 6 judge labels across 1 category by 5 of 14 models. Page: https://www.gane.ai/index/hr/vendors/apollo-io

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Recruiting CRM and sourcing](https://www.gane.ai/index/hr/talent/recruiting-crm-and-sourcing/index.md) | 0% | 23 | 0% | 6 |

## What the models said for it

- "Best value for money; combines database + outreach at a fraction of competitors' prices" (Kimi K2, Recruiting CRM)
- "tools like Apollo.io offer better value for mid-market budgets" (Claude Haiku 4.5, Recruiting CRM)
- "Apollo.io Chrome Extension (for free email finding)" (Gemini 3.5 Flash, Recruiting CRM)
- "choose Lusha, Apollo, Kaspr, or ContactOut" (GLM 4.7 FlashX, Recruiting CRM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Apollo.io, from 14 of the 18 answers that named it (only the models that return a source list).

### Domains cited

- lever.co: 5
- sourcingtools.org: 5
- gane.ai/index: 4
- talentsummoner.com: 4
- apollo.io: 3 (its own site)
- infeedo.ai: 3
- leadchangegroup.com: 3
- lister.ai: 3
- reddit.com: 3
- selectsoftwarereviews.com: 3

### Pages cited

- https://lever.co/insights/best-candidate-sourcing-tools: 5
- https://www.gane.ai/index/gtm/sales/sales-engagement/enterprise: 4
- https://lister.ai/software/recruiting/candidate-sourcing-tools/best-candidate-sourcing-tools: 3
- https://sourcingtools.org/tools: 3
- https://candidate-sourcing.recruitcrm.io/: 2
- https://dishertalent.com/blog/sourcing-tools-review: 2
- https://heytalent.app/en/blog/affordable-sourcing-tools-recruiters-2026: 2
- https://infeedo.ai/blog/employee-engagement-platform-mistakes: 2

## In its own words

What Apollo.io's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The AI GTM System for Go-to-Market Teams (https://apollo.io/)
- For: Go-to-Market Teams (https://apollo.io/)
- Price stated: Free $0; Basic $49 per seat per month, billed annually; Professional $79 per seat per month, billed annually; Organization $119 per seat per month, (min 3 seats) billed annually (https://www.apollo.io/pricing)
- Starting price: 0 (https://www.apollo.io/pricing)
- Free plan or trial: No credit card required (https://apollo.io/)
- Integrations claimed: 200 (https://apollo.io/); 7 (https://www.apollo.io/pricing) (pages disagree)
- Certifications: SOC 2 Type II, ISO 27001, GDPR, CCPA, CASA Tier 2, CPRA
- Hosting: United States
- Customers named: Lyon Bakery, Glean, Zorro, Ernst & Young, Oracle, Lyft

## What it publishes

Every page apollo.io exposes, read 2026-09-29: 2554 addresses. By kind, pages and the last 90 days:

- blog: 1408 pages, 0 in the last 90 days, latest undated
- case study: 17 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 49 pages, 0 in the last 90 days, latest undated
- conference or event: 8 pages, 0 in the last 90 days, latest undated
- report or ebook: 4 pages, 0 in the last 90 days, latest undated
- comparison: 190 pages, 0 in the last 90 days, latest undated
- template or tool: 67 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 240 pages, 0 in the last 90 days, latest undated
- news or press: 22 pages, 5 in the last 90 days, latest 2026-09-15
- Recent: 2026-09-15 news or press: Apollo named flagship data partner for hunter salesforces new outbound sales agent https://www.apollo.io/newsroom/announcements/apollo-named-flagship-data-partner-for-hunter-salesforces-new-outbound-sales-agent
- Recent: 2026-08-25 news or press: Apollo appoints mark sieglock as chief product officer https://www.apollo.io/newsroom/announcements/apollo-appoints-mark-sieglock-as-chief-product-officer
- Recent: 2026-08-13 news or press: Apollo earns inc 5000 martech breakthrough award and g2 recognition https://www.apollo.io/newsroom/announcements/apollo-earns-inc-5000-martech-breakthrough-award-and-g2-recognition
- Recent: 2026-08-11 news or press: Only 6 of go to market leaders think ai will replace their teams apollo report finds https://www.apollo.io/newsroom/announcements/only-6-of-go-to-market-leaders-think-ai-will-replace-their-teams-apollo-report-finds
- Recent: 2026-07-23 news or press: Apollo and san jose earthquakes announce official sleeve and go to market partnership bringing the ai gtm system to majo https://www.apollo.io/newsroom/announcements/apollo-and-san-jose-earthquakes-announce-official-sleeve-and-go-to-market-partnership-bringing-the-ai-gtm-system-to-major-league-soccer
- Recent: 2026-06-03 news or press: Apollo brings ai powered gtm workflows to perplexity computer for growing businesses https://www.apollo.io/newsroom/announcements/apollo-brings-ai-powered-gtm-workflows-to-perplexity-computer-for-growing-businesses

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.